Smashmouth Marketing

JUNE 1, 2022

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Top Rank Marketing

MARCH 20, 2024

In the wake of increasing controversies including a substantial rise in bot traffic and hate speech , scores of users and companies are reassessing their relationship with X. Do you live-tweet events and breaking news? For a long period, Twitter was the go-to social media platform for keeping up with news and events as they happened.

Twitter 129

Twitter B2B Marketing B2B Bandwidth 129

Marketing Insider Group

APRIL 5, 2021

In developing or improving an SEO strategy , companies need to consider the differences between E-A-T vs. YMYL. Google also breaks down YMYL topics: News and current events. This category is wide-ranging, and the guide tells its raters to use their best judgment in evaluating if a page falls into this category.

SEO 317

SEO SME Lead Ranking Content Marketing 317

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Contently

JULY 12, 2021

As a result, the way financial companies talk to the public had to change as well. For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing.

Process 216

Process Planning Work Management Marketing Management 216

Martech

MAY 15, 2024

This was just one of several significant developments announced by the company at Google I/O yesterday. Now if you want to remove forums, videos, news, images or other forms of search results you can. This will let you use AI to group the search results into specific categories. based users of Google Search in the coming week.

Marketing AI 113

Marketing AI Google Opt-out Opt-in 113

illumin

MAY 21, 2024

Nowadays, it seems people listen to more than just music on their streaming apps or watch the daily news on television. There are three podcast advertising categories : Standard advertising agreement: the brand pays the podcast host (or podcast network) for ad space in their show. Podcasts are seeing a global uptick.

Cost Per Thousand 52

Cost Per Thousand Advertisements Advertising Cost per Acquisition 52

Zoominfo

OCTOBER 18, 2022

The good news? The first thing you have to look at is what category you’re in,” Hanson says. “Do Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Is this a brand-new thing you’re creating with this product?”

Lead Gen 130

Lead Gen Startups Demand Allocation 130

xiQ

JANUARY 30, 2023

Furthermore, during these extended cycles, companies may merge, employees may leave, financial conditions may change, and organizational needs may shift. Furthermore, during these extended cycles, companies may merge, employees may leave, financial conditions may change, and organizational needs may shift.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. The latter is useful if you’re playing with rapid-fire breaking news—though this is rarely the case with B2B content marketing. Another challenge? to find what kinds of content are doing well.

Marketing AI 209

Marketing AI Trends Google SEO 209

Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. At the end of October, Omnicom, the global media, marketing and communications holding company, announced that it was adding Flywheel to its portfolio at the notable cost of $835 million. But, its darn hard.”

Acquisitions 114

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 114

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” The post AI-powered martech releases and news: Jan. Get MarTech!

Marketing AI 111

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 111

Contently

JULY 16, 2020

For many companies, especially in healthcare, covering the topic was vital. These sites live off of consistent search traffic, but they typically don’t connect to the news cycle. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content.

Brand Identity 209

Brand Identity Branding Case Studies Domain 209

The Point

MARCH 8, 2018

However, in my experience, most tech companies don’t know how to market them. I was reminded of this by an email in my inbox this morning, from a tech company who shall remain nameless, informing me that they’d just been named a “leader” in Gartner’s latest report for their category. Guess what: I don’t care. See what I mean?

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Oktopost

JUNE 6, 2023

As a writing enthusiast herself, Clare shares her social content strategy that focuses on three main categories: internally generated thought leadership content, curated content from industry news, and more personal content that provides a glimpse into their company culture. Claire then dives into her winning advocacy strategy.

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

SmartBrief - Marketing

MARCH 10, 2024

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage.

Newsletter 118

Newsletter Practices Analytics Optimization 118

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. I highly recommend the Marketing AI Institute as a great resource for the latest in AI marketing news. Get MarTech!

Marketing AI 114

Marketing AI Training Generation Budget Programs 114

Content Standard

MARCH 12, 2024

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? Share of mind: Nowadays, consumers most trust search engines when seeking out news and information. Own Your Niche: You’re the expert in your category, so show it.

Media 94

Media Brand Identity Branding Storytelling 94

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. News and trend cycles change so frequently that an intent spike from a week ago can be stale. But not all intent data is created equal. We generate over 1.2

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Parse.ly

MARCH 18, 2021

Top Categories 2019-2020. The other major shift in audience attentionArendt saw last year happened in the politics category and started around the same time. Top Categories 2019-2020. Health” and “Politics” weren’t the only categories to experience increases in consumption and production last year. Table of Contents.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Kevin Indig

SEPTEMBER 11, 2023

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

Forecasting 114

Forecasting SEO Microsite Domain 114

Martech

MARCH 29, 2024

Whenever I hear a company announce a major agile transformation, I run. Get real about customer centricity Up to 80% of companies believe they provide a superior customer experience, but only 8% of their customers agree, per a 2022 Bain & Co. It should be part of the company’s culture, operations and everyday experience.

Planning 125

Planning Business Work Management Word of Mouth 125

Martech

MAY 9, 2022

Startups are very different from established companies from a marketing perspective. They may be entering uncharted territory by defining a new market category or jumping into an already crowded space with well-established competitors. Do not create a new category if you don’t have to.

Startups 95

Startups Paid Search Agency Work Management Marketing Management 95

Martech

SEPTEMBER 13, 2021

We’ve got thousands of customers, but marketers switch companies every couple of years. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Sales intelligence as a category. The right tool for the job.

Enterprise Management 117

Enterprise Management Work Management Contacts Marketing Management 117

Walker Sands

SEPTEMBER 16, 2022

Our media relations strategy for LevelTen received a Summit Award in the “Institutional Programs” category. When LevelTen secured a new round of funding in Q3 of 2021, the cleantech company looked to Walker Sands to garner national and local coverage of this success.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Martech

OCTOBER 3, 2023

Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company. The bank also has a digital asset management tool (DAM) to organize and update many different content categories. “We

Digital Asset Management 122

Digital Asset Management Enterprise Management Paid Search Agency Content 122

SalesIntel

JUNE 21, 2023

All technographic, firmographic, and news data credits are unlimited. This includes 22m accounts profiled by 18,000 data points with 32 news categories. All verified email addresses, direct dial numbers, mobile phone numbers, job titles, and company name contact data credits are unlimited.

Pricing 98

Pricing Price Planning Work Management 98

Martech

AUGUST 9, 2023

Before that, he founded Demandbase and practically invented the ABM technology category. Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K

Account Based Marketing 95

Account Based Marketing ABM DemandBase Marketing Analytics Tools 95

Martech

OCTOBER 3, 2023

Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company. The bank also has a digital asset management tool (DAM) to organize and update many different content categories. “We

Digital Asset Management 116

Digital Asset Management Enterprise Management Paid Search Agency Content 116

xiQ

JANUARY 12, 2022

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. We’re thrilled to be recognized as a High Performer by G2 in the Sales Intelligence and in the Account-based marketing and content development categories. xiQ won High Performer in 3 categories of Sales Intelligence. They see it as noise, not news.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Now I’m not saying the category is close to depletion yet, but there’s a pattern here. This helped the company streamline some of their automation. “We I think it’s fair to say there’s a trend here.

Acquisitions 109

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 109

Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. As a business journalist who’s reported on brand news for many years, I can say that digital targeting has finally turned a corner. Read more here. How identity resolution helps you know your audience.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Privacy Touchpoints 102

Biznology

OCTOBER 25, 2021

The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data. This is a clear indication that companies are starting to really catch on.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Martech

MAY 3, 2022

The answer, we now know, was that accelerated pressure to digitize businesses would be good news for the martech industry. “The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write.

Marketing Management 112

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 112

Martech

MAY 4, 2023

It is a feature of Crowdsail, “a surprise and delight platform for companies to easily interact with fans on social media.” Chatmeter has launched new modules and custom topic features for its AI-powered sentiment analysis tool, Pulse. The company believes the generator can cut email campaign development time by 15%.

Marketing AI 115

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 115

Biznology

OCTOBER 12, 2018

Does the message use the words the audience uses to describe the product category? What are clients, prospects, and influencers saying in social media about the product category, and your company’s place in it? How are they interacting with your website on topics related to your product category?

Curation 136

Curation Marketing AI Paid Search Agency Differentiation 136