Biznology

OCTOBER 17, 2012

The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit). For the last two years, Rob Petersen has been finding the evidence.

Case Study 80

Case Study Case Studies Social Media Studies 80

Biznology

JULY 15, 2013

” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. The American Heart Association case studies in one of ours. Do these case studies prove the ROI of healthcare mobile marketing to you? Does mobile marketing “show me the money.” HEALTH CARE FOR THE UNINSURED.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Biznology

FEBRUARY 18, 2013

To help alleviate the frustration, here are case studies. Here are 16 case studies that prove ROI of mobile marketing. Do these case studies prove ROI to you? They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

MAY 2, 2011

Everything needs a business case in some places. And you can put together business cases for Internet marketing projects, but there is another way, too. In fact, I actually started the IBM search marketing program without any business case at all. Depending on where you work, that might sound like a silly question.

Internet Marketing 80

Internet Marketing Business Search Marketing Marketing 80

Biznology

MAY 31, 2012

Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

Biznology

JUNE 11, 2018

Case studies, for example, have a long and storied history, and they are a great example of demonstrating a solution in action. But case studies aren’t the most appropriate piece of marketing in all instances. More specifically, you need to demonstrate that you can apply a solution fruitfully to your prospects’ unique situation.

Top of Funnel 179

Top of Funnel Case Studies Content Marketing Case Study 179

Biznology

MARCH 3, 2022

The technology consultant who is looking for pilot projects, for example, needs videos that illustrate the concepts and use cases that are normally discussed on video calls and searched for in web portals. He doesn’t need traditional videos as much as he needs animations that walk the viewer through a use case or technology innovation.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

SEPTEMBER 6, 2017

Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. This is especially the case for technical documents that describe processes and relationships. Different kinds of tactical video.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

OCTOBER 3, 2021

Provide the sales team relevant content, events, testimonials, and case studies to help sales smooth the closing process. I hope I’ve made a compelling case for broader marketing involvement in areas that are often viewed as the exclusive province of sales. Account Management. The list goes on and on.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Biznology

FEBRUARY 12, 2021

ISMG is a serious condition that afflicts many organizations and can lead to sleepless nights, hair loss or in the most serious cases, WTF outbreaks. If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). Fortunately, you are not alone, and help is available.

Consulting 197

Consulting Social Media Conversion Media 197

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. They need to build a business case they can sell internally.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Biznology

JUNE 29, 2018

Sales enablement: the case for video in sales communication. That’s a tall order, but it helps make the case for video in sales communication. The other is case studies. Here’s a ~30-second video that makes the case for sharing videos later in the sales process.). But it may go unshared.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Biznology

MARCH 31, 2022

Different platforms have different specialties, use cases — and different subscription costs ranging $0 to $1,000+ per month. These options can work to your advantage when they help you personalize the video, as with video messaging , a big plus for hybrid digital selling. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

JANUARY 21, 2022

boarding school, and the case was never solved. The rest of her working life is a stream of thankless cases, vicious pranks, and harassment. Their new case looks like yet another by-the-numbers lovers’ quarrel gone bad. ” The Guest List , by Lucy Foley. “The bride ? .

Best Practices 104

Best Practices Television marketing Communities Fulfillment 104

Biznology

JULY 12, 2021

And they can tell you when a regulation might apply to you even if it wouldn’t appear to, as can be the case with regulations that apply based on where a person is when he or she accesses your website, as is the case with GDPR.). In some cases, they may even be responsible for drafting the rules in your industry.

Privacy 104

Privacy Paid Search Agency Domain Transparency 104

Biznology

JANUARY 5, 2021

These promising vaccines offer great hope that the world will slowly return to its pre-pandemic ways, despite the fact that COVID-19 cases continue to rise and will most likely continue to negatively impact businesses in the early part of the new year.

Business 181

Business Fulfillment Amazon Paid Search Agency 181

Biznology

AUGUST 4, 2020

Branching stories enable you to create interactive online stories or cases with many possible outcomes. Business Cases Focused on Business Acumen. It’s amazing how intimidated leadership development facilitators can be to hold a case study discussion that includes deep business acumen and strategy topics — in most cases, rightly so.

Lead Ranking 104

Lead Ranking Work Management Marketing Management Lead Scoring 104

Biznology

FEBRUARY 24, 2022

This is why a good salesperson will try to identify and nurture a champion in the buying committee, to help make a persuasive case to the group. I rest my case. They inevitably form attitudes, and preferences. B2B relationships are based on trust. Business buyers seek a long-term relationship with their vendors.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

Biznology

DECEMBER 11, 2017

On its own, animation isn’t well-suited to documentary-style videos: testimonials, use cases, product demos, and the like. You need videos to demonstrate the expertise of your people, to elaborate on use cases, to tell more expansive stories. Live-action video feels objective and credible.

Work Management 127

Work Management Enterprise Management Video Marketing Business 127

Biznology

APRIL 6, 2022

In many cases, people shopping for a social media agency don’t actually work in the social media field. You might also ask how quickly they can mobilize and if they have capacity to work late nights/weekends in the case of a crisis. And all of that adds up to uninformed or bad decisions being made at companies every day.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

APRIL 21, 2021

Adopting various digital marketing channels is an obvious move towards sustainability, but even in cases where businesses aren’t turning to digital marketing innovations, they can still make technological changes to improve sustainability. Marketing is yet another area where businesses use new technology to fuel sustainability.

Efficiency 104

Efficiency Resources Paper Analytics 104

Biznology

APRIL 11, 2022

This is especially the case for cyber warfare scenarios that have “beats” and rhythm. John offers guidance for Chief Information Security Officers (CISOs) about how to engage with business leaders across various functions and how to respond to compliance pressures that often undermine security.

Consulting 104

Consulting Creativity Design Business 104

Biznology

JANUARY 26, 2018

In this case, the message about DevOps Style Automation is a key pillar of the messaging. In this case, the diagram (not shown) was sketched (and revised many times) to guide the animator. How you turn a diagram like the one shown here into a story depends on your storytelling purpose. But an animated diagram is easy to follow.

Video Marketing 185

Video Marketing Business Storytelling Paper 185

Biznology

MARCH 6, 2020

Chapters enable your presenter or viewer to hop right to the relevant point in a demo or customer use case. Edit software demos and screencasts so they tell an interesting use-case story. But this needn’t be the case. Clickable HTML overlays with players from Vimeo and other platforms make this easy. Try agile video production.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Biznology

JUNE 1, 2021

Wilder ended up without a job and the AP ended up with a PR mess – and more than 100 of its staff signed an open letter protesting how the case was handled and at the unclear messages around its policies. What can a business leader do to avoid a similar fate?

Social Media 118

Social Media Media Personalization Business 118

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

AUGUST 13, 2019

You’ll need someone who owns the product — they’re going to have the business case mojo. You’ll definitely need a product person (that may be you) to build the business case. Make some assumptions about how this top to mid-funnel progression contributes to conversions and you’ve got the basics for building your business case.

Personalization 120

Personalization Top of Funnel B2B Class 120

Biznology

FEBRUARY 19, 2018

Instead, the site was a sort of collage of generic language, pretty but uninformative images, and links to “assets” like case studies and videos. The target audience, apparently, was people who already understood the product. Does your website have this problem? Here’s a way to find out: go read the Wikipedia page for your product.

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Biznology

JUNE 20, 2018

You can upload all your case information onto a dashboard, and easily track progress and manage deadlines at a glance. Lastly, you can work together with your colleagues on a case, collaborating effortlessly by accessing shared files on the cloud. This is not the case for local machines.

Work Management 152

Work Management Software Google Service 152

Biznology

MARCH 4, 2021

Also, the object detection, identification, and its scale and orientation estimation — called object registration — is achieved, in most cases, computationally or using simple computer vision methods with standard training libraries (examples: Google MediaPipe, VisionLib).

Marketing AI 104

Marketing AI Co-Registration Lead Ranking Training 104

Biznology

JANUARY 15, 2021

ISMG is a serious condition that afflicts many organizations and can lead to sleepless nights, hair loss, or in the most serious cases, WTF outbreaks. If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). Fortunately, you are not alone, and help is available.

Social Media 118

Social Media Media Consulting Guidelines 118

Biznology

MARCH 23, 2018

In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in. I rest my case. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. What a thrill! We’ll probably send you an email,” they said.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

DECEMBER 28, 2021

2021 is the first year when this is the case. As the study chart below shows the two youngest generations – Gen Z (born 1997-2012) and Millennials (born 1980-1996) – make up the majority of independent workers (freelancers, self-employed, gig workers, etc.).

Demographics 104

Demographics Case Studies Small Business Marketing Studies 104

Biznology

DECEMBER 20, 2018

So the first step in applying AI to any business problem is assessing the measurable value of the problem (make sure you have a business case) and think small. Most “big bang” projects — large budgets, lengthy schedules, massive business cases — fail to meet expectations. It’s not magic, it’s work. Valuable Work.

Work Management 144

Work Management Budget Programs Barriers Domain 144

Biznology

MAY 30, 2018

It’s perfectly OK for you to ask authors to decide which content format their page is–they should know if they are creating a product spec or a white paper or a case study. It can send the uncertain cases to people who can correct the machine if necessary, this building more training data for the next time. Good luck.

Tagging 149

Tagging Automation Case Studies Content 149

Biznology

MARCH 16, 2018

But in those cases, you’re really just ignoring your best customers. Another key takeaway: people who search really want to buy from you; they’re your best customers. And, unfortunately, the ones who don’t search, as Mike says, sometimes “just aren’t that into you.”. Site search isn’t always a good as you need to be. So don’t do that.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

JUNE 9, 2020

Feedback is always a good thing, but in this case, it will benefit you more than ever. Asking them to share that information will be an asset for your brand, even in case they have something negative to say. People are more emotional after everything, and you should address those emotions or exactly the opposite ones in some cases.

Campaigns 104

Campaigns Planning Content Marketing Opinions 104