Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 192

Relevance Research Opinions Content 192

Hinge Marketing

MAY 6, 2015

Or that more than one third of buyers trust a stranger's opinion more than a brand's? You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them.

Case Studies 48

Case Studies Case Study Studies Work Management 48

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

Hubspot

MARCH 6, 2018

What is a sales process? Sales process” most often refers to a repeatable set of steps your sales team takes with a prospect to move them from early stage to a closed customer. A good sales process helps your reps consistently close deals by giving them a framework to follow. What are the steps of a sales process?

Process 101

Process Work Management Churn Rate Consulting 101

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. And that requires an agency that has developed a particular kind of harmony in addition to individual expertise,” commented one of the publishers of the report. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Ambal's Amusings

SEPTEMBER 10, 2009

In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. All case studies are not created equally. Why are some case studies more effective than others? Recommended Resources from Experts on Case Studies.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Build trust in customer relationships. Building a relationship with your customers starts with presenting yourself as a valuable source of information. Educate your customers.

Curation 87

Curation Work Management Marketing Management Service 87

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 104

Marketing Websites Tips Customer Surveys Customer Satisfaction 104

Optinmonster

JANUARY 24, 2024

That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. They want to know that existing customers are happy with your product. But there’s a tricky part: How can you collect quality testimonials that will really help you convert leads into loyal customers?

Ideal Customer Profiles 72

Ideal Customer Profiles Tips Case Study Case Studies 72

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

B2B Marketing Directions

NOVEMBER 29, 2020

Earlier this month, TrustRadius published the findings of its fifth annual B2B buying disconnect research. In my last post , I described some of the characteristics of the technology buying process identified by the TrustRadius research. More than 75% of the respondents in these surveys were based in the United States.

Purchase 98

Purchase B2B Vendors Case Studies 98

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Because a little negativity reinforces the validity of the positive comments you publish.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. There were 3 big reasons why these programs worked so well: They strategically planned customer-focused content to be delivered across the entire year. First step is always to start with the business case for your content marketing.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Sprout Social

AUGUST 21, 2023

It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

chiefmartech

APRIL 12, 2021

The good team at Airtable, whom I featured in my MarTech keynote, Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker , recently published the Airtable Marketing Trends Report based on a survey of 300 marketing leaders. There were a couple of stats in their published report that stood out to me.

Tools 122

Tools Stats Case Studies Custom Publishing 122

Sprout Social

DECEMBER 6, 2023

Benefits of B2B influencer marketing Let’s be honest; the B2B procurement process isn’t typically what one would call exciting. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 Here’s how. times more than those with digital suppliers.

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Trade Press Services

OCTOBER 2, 2023

No matter what industry you are in, third-party validation and customer reviews are essential for building credibility and driving sales. B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. After all, a business is unlikely to publish negative reviews on its website.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Exo B2B

JUNE 26, 2023

According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. At this point in the Web 2.0 Let’s go over nine methods to get started with today.

Work Management 77

Work Management Marketing Management Branding Brand Identity 77

Belkins

SEPTEMBER 23, 2019

You can offer top quality products and services and provide god-tier customer services across the United States, but 75% of your prospective buyers in Michigan will still choose a small-sized company in Lansing over you. According to an Influitive study, referrals motivate 84% of B2B buyers to make a buying decision. Personalization.

Sales Management 40

Sales Management Work Management Marketing Management Vendors 40

PureB2B

MAY 30, 2022

This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience. Downloads (whitepapers, case studies, eBooks).

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

DAGMAR Marketing

DECEMBER 31, 2019

We also provided specific to-dos for an audit process that will result in better performance from your PPC budget. The big takeaway with the BERT update is that it seeks to improve the ways Google processes natural language, including the context associated with keywords. This study was based on analysis of 45,000 GMB listings.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

B2B Marketing Directions

FEBRUARY 28, 2021

Numerous research studies have shown that millennials are now playing pivotal roles in B2B purchase decisions. A research report published last November by The B2B Institute and GWI provides a detailed and nuanced view of millennial attitudes and behaviors.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. While the process is tough to make sense of, there are some definite "no-no's" businesses need to avoid — common mistakes companies often run into when pricing products.

Pricing 83

Pricing Price Case Studies Paid Search Agency 83

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. For publishers, the picture is more complex with some using an advertising supported free content model and others employing either a freemium or paid subscription model. Industry Newsletters.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

KoMarketing Associates

DECEMBER 21, 2017

From Casie Gillette : How to Do Customer Engagement If You’re in a Unique Niche. I love the breakdown KISSMetrics provides here and the tips on how marketers can do a better job of engaging customers in a real and valuable way. From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Valasys

NOVEMBER 30, 2022

The reason is that social media allows you to engage and interact with your target audience to understand their pain points, interests, behaviors, and needs, enabling you to provide content that converts them into paying customers. This enables you to gain potential customers’ information at a cost-effective rate. With more than 4.62

Lead Generation 40

Lead Generation Social Media Sales Qualified Leads Lead Scoring 40

Lake One

SEPTEMBER 1, 2020

Social media for SaaS is a great tool to use to: Drive traffic to your website Create brand awareness Display product demo and update videos Offer tips in simple formats Share quotes, case studies and shoutouts Showcase your culture and recruit employees Share quality content that provides value to your customers .

Social Media 52

Social Media Examples Media B2B Thought Leadership 52

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 62

Relevance Research Content Opinions 62

Hubspot

AUGUST 21, 2023

In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

Heinz Marketing

MAY 29, 2023

The amount of time it takes that buyer in the decision making process to engage with the seller, the number of buyers involved in the decision making process… I think we’ve looked at the complexity from that angle quite a lot and that it’s important to look at it from that angle. They’re very important to consider.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 96

Circle Studio

SEPTEMBER 10, 2020

That content may not be what originally brings a user to your website, but in order to convert leads into customers, compelling products and services descriptions are essential. Are there strong testimonials from customers or case studies to show customer proof? Do they utilize compelling images and visuals?

Marketing Websites 78

Marketing Websites Lead Scoring Lead Ranking Thought Leadership 78

Hubspot

JULY 13, 2018

Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. Market research is the process of examining an industry's buyers, the product these buyers want, and where they're currently getting it. Interviews. Focus Groups.

Research 75

Research Buyer Personas Focus Group Customer Satisfaction 75

ClearVoice

AUGUST 1, 2023

Enter the Customer Success Manager (CSM). Understanding the Role of a CSM Customer Success Managers are the point person for customers once they’re through the sales phase and into the support phase. They directly help the customer grow and achieve their goals while strengthening the relationship with their company.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? Show international customers content in their preferred language. We’ll explore these use cases in more detail in the next section. Reach More Customers. Table of Contents: What is Geotargeting? Display personalized ads.

Conversion 109

Conversion Click Rate Tagging Display 109

PureB2B

MAY 30, 2022

This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience. Downloads (whitepapers, case studies, eBooks).

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62