Valasys

JANUARY 17, 2023

Luckily, the issue can be easily solved through an effective idea management process. An idea management process is an organized method for identifying, considering, and implementing fresh ideas. But how can you apply the right process in your organization? Developing an Idea Management Process. Let’s get started.

Work Management 40

Work Management Marketing Management Process Product 40

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Marketing Insider Group

MARCH 18, 2024

In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. A recent study found that the #1 result in Google’s search results has an average CTR of 31.7%. Maybe it’s a fresh take on an old topic, an insider’s perspective, or a controversial opinion. Yes, better.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Hinge Marketing

MAY 6, 2015

Or that more than one third of buyers trust a stranger's opinion more than a brand's? You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The study found that 80% of respondents were doing more research, and, as a result, 53% said the purchasing cycle had increased in length from the year prior.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Exo B2B

FEBRUARY 7, 2024

From the outset, we should say “buyer persona” because B2B personas are semi-fictional representations of the people involved in the decision-making process in your target companies. The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.)

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Here are two ways it helps: Attracts people towards your journey : The audience loves transparency and connects really well when they witness the highs and lows of the process.

Social Media 154

Social Media SEO Cost Per Click Media 154

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” In the case of startups, possibly stock. On to the lessons of the report. B2B Marketers are Misaligned With Influencer Preferences.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. The Purdue Pharma case is one of the best examples of how health and medical misinformation can literally kill people and ruin lives. Get on the phone.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Ambal's Amusings

SEPTEMBER 10, 2009

In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. All case studies are not created equally. Why are some case studies more effective than others? Recommended Resources from Experts on Case Studies.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Hubspot

MARCH 6, 2018

What is a sales process? Sales process” most often refers to a repeatable set of steps your sales team takes with a prospect to move them from early stage to a closed customer. A good sales process helps your reps consistently close deals by giving them a framework to follow. What are the steps of a sales process?

Process 100

Process Work Management Churn Rate Consulting 100

Sprout Social

JULY 29, 2020

As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. Create case studies. The importance of customer reviews.

Effectiveness 141

Effectiveness Marketing Management Case Studies Case Study 141

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Consider involving your customer service, customer support, and sales teams in your process to help brainstorm relevant topics.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Walker Sands

OCTOBER 25, 2023

In my opinion, there’s not a specific formula to follow — I don’t see something and immediately think yes or no. My guilty pleasure is case study stories where a tech leader can talk about an implementation project or use cases that they found really valuable — those are always my favorite and something I’m always drawn to.

PR 98

PR Media Case Studies Vendors 98

Sprout Social

MARCH 19, 2024

This process involves a combination of machine learning (ML), natural language processing (NLP) and AI data visualization techniques (charts, graphs, dashboards , heat maps, etc) to make the data more accessible. AI insights are the knowledge and understanding gained by analyzing complex datasets using AI.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. Lost prospects and new customers will be more comfortable sharing their unfiltered opinions with a third-party. How many people were involved in the decision making process?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Marketing Insider Group

FEBRUARY 26, 2020

Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. In many cases, it fundamentally changes the way an entire business operates. It’s also important to involve your staff in the digital transformation process.

Digital Transformation 280

Digital Transformation Paid Search Agency Lead Ranking Startups 280

Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 193

Relevance Research Opinions Content 193

Webbiquity

JANUARY 18, 2024

Then, process it using data analytics. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Refine Through Testing Again, in case of failure, don’t lose hope or enthusiasm, but fail better the next time until you succeed.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Inefficient processes. Without alignment, marketing efforts might not fit or work well with other departments like sales or customer service, causing process inefficiencies.

Digital Experience Platform 110

Digital Experience Platform Marketing & Strategy Business CMO 110

Zoominfo

JUNE 4, 2019

The reason for these staggering results is simple: Prospects trust the opinions of people they know. All too often, a B2B sales rep will begin the outreach process without taking the time to understand who they’re contacting. Case studies, reviews and testimonials are an extremely effective trust-building tool.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Marketing Insider Group

JANUARY 16, 2020

In such a clear-cut case where quantity matters, it’s a no-brainer that you should plan at least that many posts without sacrificing quality. Let me walk you through each step of this process and give you some guidelines that will ensure that you don’t stray from the right (read ROI-intensive) path. Did you get that? Image source.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

B2B Marketing Directions

APRIL 7, 2024

The halo effect was first identified by psychologist Edward Thorndike in 1920, and it's been widely studied since that time. While opinions vary, the conventional view is that it's appropriate to gate very-high-value content resources, while keeping other resources ungated. I contend this is the wrong approach.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. Grenier is a genuine person with strong opinions, and that’s what makes the podcast engaging. He interviews different CMOs from various industries and explores their thought processes and motivations. Get MarTech! In your inbox.

Marketing AI 103

Marketing AI Ethics Planning Paid Search Agency 103

Paul Gillin

JULY 15, 2011

In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. They’re going to vent their frustrations anyway, so encourage them to do it in a place where you can respond and juxtapose their opinions with the vast majority who are satisfied. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

BOP Design

DECEMBER 20, 2021

In my opinion, Evernote is one of the most elegant pieces of software I’ve ever used. Last, but not least, the case study section is visually intriguing and immediately builds value with client logos and key statistics without having to even read the full case study.

Design 112

Design B2B Thought Leadership B2B Case Study 112

Marketing Insider Group

MARCH 30, 2021

Different product marketers are responsible for different pieces of this process. Study Your Competitors. Studying your top competitors is a smart strategy. As you’re studying your competitors, ask these questions: Why are consumers buying from them? Studying the competition will help you: Know who you’re up against.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. The process of selecting influencers will heavily depend on the utilization of sophisticated analytics tools to assess the effectiveness of campaigns and make informed decisions based on data. .”

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Heinz Marketing

MAY 22, 2023

These videos focus on educating, informing, and guiding the audience throughout their decision-making process. B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Marketing Insider Group

NOVEMBER 18, 2020

It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. Create Visual Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. Identify high-profile clients and customers: Consumers value expert opinions. In a case study, you work with a customer to tell the story of how your product contributed to their success. Use Both Email Automation & Direct Asks 2. Make It Easy on the Customer 4.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

Influitive

OCTOBER 11, 2015

In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

B2B Marketing Directions

NOVEMBER 29, 2020

In my last post , I described some of the characteristics of the technology buying process identified by the TrustRadius research. In this post, I'll discuss what the TrustRadius study discovered about how technology buyers learn about products or services and research potential purchases.

Purchase 98

Purchase B2B Vendors Case Studies 98

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Spiralytics

NOVEMBER 17, 2022

Regardless of the method you use to establish social proof, it’s crucial to do it early in the process. Case studies are an excellent method for demonstrating how your product or service helped a particular customer and persuading your prospects that it can do the same for them. Hubspot does a great job with their case studies.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

SocialPilot

FEBRUARY 1, 2024

Well, most studies suggest that a smaller, more dedicated fan base tends to result in higher engagement levels. Experts in Their Niche In today’s world, anyone can express their opinion on social media networks and build a credible following base. In either case, you need to jot down what you want to achieve.

Advertising Agencies 78

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 78