Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study.

Case Study 52

Case Study Case Studies Studies Work Management 52

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. The customer has come to you with a problem or need for you to solve and you knocked it out of the water!

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

ClearVoice

JANUARY 25, 2019

A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. To create an exemplary case study, you need to clearly define expectations, determine key client-side contributors, and establish an approval process with your customer.

Case Study 77

Case Study Case Studies Template Studies 77

Marketing Insider Group

AUGUST 11, 2020

A case study reported by Beem Digital showed that when the CTA was placed on the bottom half of a very long landing page, conversions grew by over 300%. One reason why placing the CTA lower down could actually be better in some cases is because it waits until the visitor’s purchase intent builds up. It’s the same case with CTAs.

Sales Management 258

Sales Management Top of Funnel Conversion Process 258

Buffer

JUNE 8, 2022

This is especially the case for UK-based gifting company Letterbox Gifts. Their robust calendar of events unlocks a regular heartbeat of content ideas, promotions, and new customers. It’s thanks to a collaborative process and a disciplined planning approach. How do they keep it up?

Case Study 75

Case Study Case Studies Social Media Planning 75

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Marketing Insider Group

MARCH 4, 2024

They just want the ad content engagement process to feel more balanced, appropriate, and intuitive. For instance, when a customer completes a survey, the results are zero-party data. As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Estimate Your Costs.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Act-On

FEBRUARY 16, 2024

Of course, this is a quick summary of the process. We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Email nurture campaigns help you build affinity with both customers and prospects. Here’s a few ideas: Segmented product recommendations. Ask for feedback.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Webbiquity

APRIL 30, 2024

But it’s best to start that effort internally at your organization or client, asking a variety of customer-facing people (sales, customer service, etc.) Affiliate sales support independent publishing This should be a big and ongoing focus of SEO efforts.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers.

Social Media 158

Social Media SEO Cost Per Click Media 158

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. As you go through this process, keep your audience in mind and consider what they may consider engaging and meaningful. Two of the most effective are through blog posts and case studies.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Retargeting works. Image: Criteo. and ReTargeter.

Marketing AI 300

Marketing AI A/B testing Tools Lead Scoring 300

Optinmonster

APRIL 26, 2024

Then, I’ll provide specific use cases for the 9 operators I’ve found most useful for content marketing research. Google Search Operators Cheat Sheet Use Cases for 9 Google Advanced Search Operators Disabled or Unreliable Google Search Commands What Are Google Search Operators? What Are Google Search Operators?

Search Marketing 93

Search Marketing Google Content Marketing Case Studies 93

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. An eye-tracking study revealed most users dismiss ads online. Now, on to the numbers.

Advertising Agencies 316

Advertising Agencies Advertisements Advertising Paid Search Agency 316

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Webbiquity

APRIL 5, 2023

In addition, DAM helps organizations streamline their digital marketing processes, increase efficiency, and maintain brand consistency. Affiliate sales support independent publishing. Collaborate with your IT team in the software selection process to ensure you buy exactly what the business needs.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Readers want to hear about your own experiences or case studies in your blog posts. Affiliate sales support independent publishing. For example, Jasper helps you craft better tweets.

Marketing AI 315

Marketing AI Curation Content SERP 315

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This can be said about almost any industry, but healthcare is especially bad. Why Stories Matter.

Case Study 56

Case Study Case Studies Studies Work Management 56

Tiecas

MARCH 11, 2024

Common mistakes include prioritizing aesthetics over functionality, lacking compelling content, or neglecting alignment between the website and your existing sales process. I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Content Creation. Distribution. Optimization.

Marketing Automation Services 303

Marketing Automation Services Marketing Budget Paid Search Agency Service 303

Marketing Insider Group

NOVEMBER 28, 2022

In October 2021, RevBoss partnered with Marketing Insider Group to create customer-focused content that covered the topics, keywords, and trends most important in their industry. What was lacking, however, was a solid SEO strategy and consistently published content to go with it. You have to trust the process.”.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Guest post by Eduard Klein.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Webbiquity

JANUARY 19, 2023

Additionally, B2B customers usually place an emphasis on long-term relationships, while B2C customers are more likely to prioritize convenience and cost. Decision Making The decision-making process for B2B and B2C marketing differs greatly, primarily due to the type of customer each is targeting.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. That is, they should be determined using interviews, case studies, and research on past and current clients. It all comes down to building out client profiles. Client Interviews.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start this vetting process by seeking recommendations from trusted sources and realize that you’ll need someone to manage the entire scope of work. A great example of this is a case study from St.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Brand Identity 107

Inbox Insight

MAY 24, 2024

Here are some key questions to ask potential partners: Services offered: Inquire about the range of services available and whether custom packages are offered to suit specific needs Industry focus: Understand if their lead generation strategies and use of intent data are tailored to specific industries.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study. Did you save time or money?

Case Studies 48

Case Studies Case Study Studies Work Management 48

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. 2017 - Sept. Plain and simple.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Martech

DECEMBER 19, 2022

While clean rooms offer a host of services, the most common use cases include audience segmentation, audience overlap analysis and acting as the conduit to conduct measurement and attribution studies, all without compromising user privacy or sharing personally identifiable information. Use case: Overlap analysis and second-party data.

Privacy 101

Privacy Privacy Policies Paid Search Agency Case Studies 101

Hubspot

FEBRUARY 1, 2017

Earning the trust of prospective customers can be a struggle. One of the best ways to prove your worth is through compelling case studies. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. 1) Find the Right Case Study Candidate.

Case Studies 36

Case Studies Case Study Studies Template 36

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Hubspot

MARCH 6, 2018

What is a sales process? Sales process” most often refers to a repeatable set of steps your sales team takes with a prospect to move them from early stage to a closed customer. A good sales process helps your reps consistently close deals by giving them a framework to follow. What are the steps of a sales process?

Process 101

Process Work Management Churn Rate Consulting 101