capabilities events 
LeadsRX
NOVEMBER 30, 2021
LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,
The Point
MARCH 22, 2024
Instead, tell recipients what they’ll learn or gain from attending the event. Talk about lessons, tips, techniques, strategies, templates, best practices – anything that conveys an immediate learning benefit, and something tangible that the reader can take away from the event and put to practical use. Sell the event, not the product.
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Marketing Insider Group
MAY 23, 2021
Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience.
Marketing Insider Group
JANUARY 31, 2023
There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. But how can you tell if your marketing agency’s capabilities are aligned with creating an effective strategy?
Webbiquity
FEBRUARY 16, 2023
When it comes to preparing for recessions and talent shortages , companies need to invest their marketing capabilities by upskilling team members. Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers.
Marketing Insider Group
JULY 24, 2023
As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. While UA could only track pageviews, GA4 can be customized to give you more information about “events”—what they now call user interactions with your website.
Customer Experience Matrix
APRIL 26, 2024
The earliest CDPs actually bundled the database building capability with an application. We later added a sixth point relating to two real time capabilities: access to individual customer profiles, for things like call centers and website personalization, and real time event triggers, for things like responding to dropped shopping carts.
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