Biznology

SEPTEMBER 17, 2015

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road.

Ad Building 80

Ad Building Campaigns Brand Identity Branding 80

Biznology

MAY 15, 2015

A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Let’s walk through some of the primary steps necessary to launch an effective link acquisition project. Determine Scope of Project.

Link Building 80

Link Building Campaigns Ad Building Analysis 80

The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. Douglas Burdett, host of The Marketing Book Podcast. About the Author Allen Weiss, Ph.D.,

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

KoMarketing Associates

OCTOBER 12, 2022

It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. Then, select Product Links , then Google Ads Link : . Click Link , then choose the Google Ads property you want to link to, and click Confirm. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. Source: [link]. Source: [link]. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Image source: [link]. Content marketing.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Litmus

MARCH 6, 2024

Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many?

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email marketing mistakes happen to the best of us! Your heart drops. Panic ensues.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

The Forward Observer

MARCH 8, 2024

She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 250 departments, labs, and centers. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Social Media 161

Social Media Resource Management Organization Social Marketing 161

The Forward Observer

JANUARY 5, 2024

demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? Listen to the Interview… Links… Any Insights Yet?: Any Insights Yet? Connect the Dots.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

Peer-to-peer 118

Peer-to-peer Paid Search Agency SMS Gartner 118

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Martech

FEBRUARY 20, 2024

The right button copy but the wrong link to the landing page. 3 ways to manage and prevent email mistakes Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast. We’re trying to get one campaign out the door while planning for the next. A typo in the subject line.

Email Marketing 129

Email Marketing Planning Work Management Paid Search Agency 129

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Link Google Analytics accounts to organizations. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Why we care.

API 116

API Doubleclick Google Marketing Analytics Tools 116

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Budget Programs 119

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 119

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

MARCH 4, 2024

Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Work Management Automation 133

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 86

Email Marketing Planning Open Rate Click Rate 86

Top Rank Marketing

DECEMBER 20, 2023

I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Why Pinterest? Research keyword trends and topics. Are you ready?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Outreach 127

Outreach Email Marketing Optimization Lead Ranking 127

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud. Synchronize audiences with Marketing Cloud. Why we care. Get MarTech!

Marketing Analytics Tools 112

Marketing Analytics Tools Analytics Google SMS 112

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

ClickDimensions

APRIL 25, 2024

A seasoned marketer’s bread and butter is email marketing. From design, subject titles, deliverability, to accessibility, social links and device optimization the list goes on. Page Contents Toggle Optimized Email Templates What Is Mobile Optimization? Deliverability What is Email Deliverability?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Clear links to privacy policies and company contact information on your website and landing pages further establish trust and credibility.

Television marketing 67

Television marketing Planning Paid Search Agency Peer-to-peer 67

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 107

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities.

Ideal Customer Profiles 117

Ideal Customer Profiles Paid Search Agency Advertising Agencies Top of Funnel 117

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? You might think, “How good it would be to have a tool that can show how users interact with our campaign.”

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Martech

NOVEMBER 4, 2022

How incredible would it be if every marketing activity you pursued and invested in, delivered exactly the results you hoped for and more? Nothing in marketing is certain — and it constantly changes — which can make it hard to project and predict the outcomes of our efforts. Here’s how to guarantee your marketing wins every time.

Validation 130

Validation Paid Search Agency Work Management Marketing Budget 130

Top Rank Marketing

DECEMBER 27, 2023

Make sure the following elements of any page feature related keywords whenever possible: Page URL Page title Section headers The first paragraph Link anchor text The idea here is not to stuff your content full of keywords. Links between pages are the most basic way search engines discover and make associations between content on the internet.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Advertising Agencies 136

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 136