Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” Don’t panic. Awareness metrics.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

BenchmarkONE

JULY 29, 2020

Social Media Management. Social media advertising and posts are a great way to connect with your company’s fans and audience. Regular weekly posts, including past media features, specific landing pages, blog posts, and more, are vital to staying relevant. Securing Media Meetings. Buying Advertising.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Parse.ly

DECEMBER 11, 2018

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Notably, the film had the most article mentions and high social media traffic months prior to opening weekend. Articles about Creed II also had half the social media traffic as Grindelwald.

Press 69

Press Wiki Correlation Traffic 69

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Add Jay: https://plus.google.com/110720576611232766643. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Related posts: Why is measuring Lead Gen in Social Media so hard? Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. what shocks you?)

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Bannerflow

AUGUST 3, 2021

Data collected by Mood Media from across the US, UK, France and China shows that ordering online to collect from a physical store was a popular option. Whether you want to launch e-commerce display ads for your retail brand on social media or you’re looking for personalised banners, this advertising product can help. Budget headaches

Display 98

Display Advertisements Advertising Digital Asset Management 98

KoMarketing Associates

AUGUST 14, 2014

Aligning content towards keyword strategies will keep the content focused, build a reputation around those terms (for readers and search engines alike), and will hopefully drive organic visibility to the pages that correlate to the identified terms. What are some of the leading social media resources in the industry?

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Buzz Marketing for Technology

MAY 18, 2009

Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised. Right now you have to think of ways to use social media as an “outpost” for your content and use that outpost to drive back to your website. Tags: social media Lead Generation.

Social Media 100

Social Media Lead Gen Media Leads 100

KoMarketing Associates

OCTOBER 21, 2014

In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. How this relates to content marketing : Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more.

Content Marketing 120

Content Marketing Content RSS Paid Search Agency 120

ActiveDEMAND

NOVEMBER 11, 2016

It’s important for marketers to understand the differences and correlations between the two. Attraction to the pre-release social media buzz, clicks on the Get a Sneak Peek! However, profit is lost by ignoring huge segments including women and those outside the age bracket.

Segmentation 49

Segmentation Marketing Automation Services Banner Ads Demographics 49

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Plus, the return visitor metric can be influenced by our social media efforts and other outreach and marketing campaigns. This is the part that I like. That seemed unusually high.

Marketing Websites 122

Marketing Websites Lead Ranking Lead Scoring Correlation 122

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Plus, the return visitor metric can be influenced by our social media efforts and other outreach and marketing campaigns. This is the part that I like. That seemed unusually high.

Marketing Websites 116

Marketing Websites Lead Ranking Lead Scoring Correlation 116

Contently

APRIL 18, 2016

Even though spending more to promote a movie should make the movie more successful in theory, more budget spent on a sequel doesn’t correlate to more net profit. However, as I mentioned before, dollars do not necessarily correlate to quality. 2 The second sequel of a franchise tends to make less money than the first sequel.

Correlation 111

Correlation Case Studies Television marketing Buzz 111

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Tony Zambito

SEPTEMBER 27, 2011

  This correlation is becoming stronger as more self-directed experiences by buyers evolve.   Just as social media fatigue may be setting in, I am beginning to see signs of content fatigue also.    A new dynamic that associates peer recommendations with something we can refer to as network buzz. 

Peer-to-peer 100

Peer-to-peer Loyalty Correlation Pricing 100

Optinmonster

FEBRUARY 15, 2024

Social media SEO, let’s talk about it. The lines between social media and search engine optimization (SEO) are increasingly blurring. This is where the concept of social media SEO (or SEO Social Media) comes into play. What is Social Media SEO?

Social Media 87

Social Media SEO Media Lead Scoring 87

ANNUITAS

SEPTEMBER 15, 2020

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. It is and it isn’t.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

markempa

JANUARY 25, 2006

She writes, "the self-serve nature of mobile media means people can listen to podcasts/videocasts when and where they want, not tied to a computer at a specific time." I use podcasts and they are no doubt more “buzz” worthy than webinars. I use podcasts and they are no doubt more “buzz” worthy than webinars.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Hubspot

APRIL 16, 2014

When speed is fashionable, who cares about social media caution? Earlier this week, while hastily responding to an angry customer, a social media rep for the airline accidentally tweeted a pornographic image. They later attributed the incident to “human error” and initiated a review of their social media processes.

Multi-Channel 28

Multi-Channel Opinions Correlation Social Media 28

markempa

MARCH 21, 2006

correlated directly to growth rates. correlated directly to growth rates. I wrote a post called, " Asking for referrals does more than Generate Leads ," based on the Harvard Business Review article, “The One Number You Need to Grow” by Frederick F.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). From HubSpot's 101 Marketing Charts Report ).

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Sprout Social

JANUARY 11, 2021

Chances are you’re already tracking social media shares. Because your social media shares are a treasure trove of actionable information. From identifying your top-performing content to uncovering messages that resonate with your audience, tracking social media shares should be a top priority for brands today.

Social Media 110

Social Media Campaigns Media Eye-Tracking 110

Buzz Marketing for Technology

SEPTEMBER 23, 2008

In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community. HiveLive has a very different take on Enterprise Communities.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Hubspot

AUGUST 4, 2011

These goals might be to simply rebrand a company or generate buzz and website traffic. Creating ongoing content , generating inbound links, and maintaining an active presence in social media are all needed to increase traffic month over month. Discover how social media, blogging, and website content correlate with traffic and leads.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies Business 28

ConvertKit

NOVEMBER 23, 2019

You also don’t expect it to happen in ONE DAY with no social media or paid advertising. My website relaunch day brought a lot of buzz and traffic which made the quick email list growth possible, but since then, my quiz has generated nearly 5,000 subscribers from its mention on my homepage and I haven’t had to touch the quiz once in two years.

Lead Scoring 74

Lead Scoring Lead Ranking Sales Qualified Leads Leads 74

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is the algorithm behind the sentiment scoring powerful enough to rise above the field of established players?

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Top Rank Marketing

NOVEMBER 22, 2023

Our respondents rated influencer marketing the 2nd most successful tactic in their programs, second only to social media marketing. But the extremely effective folks are far more likely to be doing them — the correlation of these features with success is high. #1: In the nurture stage, AI can help draft emails and social messages.

Budget Programs 140

Budget Programs Ideal Customer Profiles B2B Marketing Features 140

Hubspot

JUNE 19, 2015

For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Marketers need advocates buzzing about their products as people increasingly receive information about brands from their social connections.

Brand Identity 28

Brand Identity Branding Buyer Personas Tips 28

SocialPilot

FEBRUARY 13, 2024

More and more businesses are considering influencer marketing to promote their product and services on social media. This way, it will be easy to correlate with your messaging and influencer’s content. Several brands give free subscriptions or early access to their services to create pre-launch buzz.

ROI 92

ROI Top of Funnel Planning Work Management 92

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Orbit Media | Co-founder and CMO. . . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Avalaunch Media | VP of Digital Marketing. . . Andy Crestodina.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107