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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. Apple creates such a buzz with fans that its annual iPhone launch event is “like the Super Bowl for many consumers,” according to an analyst from Wedbush Securities.

Buzz 101
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What everybody was buzzing about during the Super Bowl

Martech

The halftime show performed by pop icon Rihanna was also a certified hit, according to social media data pulled together by influencer platform Influential. Game-related buzz. That said, only 10% of social media buzz related to the Super Bowl spoke directly to the ads. Rihanna buzz. Below are the biggest takeaways.

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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.”

Buzz 154
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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.”

Buzz 107
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How to Create Online Buzz for Your Launch

Convince & Convert

You need to build online buzz well in advance of your actual product launch (highlight to tweet). Building online buzz takes work, but it’s well worth it. If you pick the right bloggers, you’ll amplify the buzz by tapping into their audience. This is one way that Pinterest created buzz. Mystery and Suspense.

Buzz 156
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Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential.

Buzz 120
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Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential.

Buzz 120