Tony Zambito

MARCH 25, 2011

Image via Wikipedia. Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management. What are the some of the challenges that face market research? What can market research do?

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Biznology

FEBRUARY 9, 2018

But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. Keyword research is not just about choosing the right search words for your paid search campaigns. If keyword research is so important, why do so few companies do it well?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Webbiquity

APRIL 3, 2018

That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts. Authentic Expertise. Authentic Backlinks.

Keywords 247

Keywords SEO Wikipedia Fulfillment 247

ClearVoice

FEBRUARY 4, 2020

Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy. It’s the mini-version of Wikipedia for your industry. It’s the mini-version of Wikipedia for your industry.'

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

seo.co

JULY 19, 2021

It’s no secret that the word “Google” is synonymous with researching something. In the early days of the internet, it was difficult to perform extensive research and searches into everyday topics. When analyzing search intent, search engines assess: Does the web user want to buy a product or research something?

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Tony Zambito

MAY 11, 2010

Image via Wikipedia. To deeply understand why buyers buy requires a deep understanding of buyer’s goal orientation.  The concept of goals has been around for centuries.  Humans   Humans have endeavored to achieve goals for a variety of mundane pursuits to noble purposes. 

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Exo B2B

JUNE 29, 2023

According to Wikipedia, branding is “a kind of brand power. That’s why brand and product consistency are so important to your customers’ buying experience. The role of marketing research in defining B2B branding Marketing research plays a crucial role in defining B2B branding. What is B2B branding?

Brand Identity 59

Brand Identity Branding B2B Differentiation 59

Animalz blog

MARCH 21, 2024

At the time I chatted with John, Intercom had already raised $240 million, employed nine people on their content team, and enjoyed deep executive buy-in for their program. This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

DemandBase

JUNE 18, 2020

According to the Radicati Group, a technology market research firm based out of Silicon Valley, office workers receive a little over 120 emails a day , and we can assume that business leaders endure even more. Research Online Resources. Well, there are actually many. Battling for Prominence in the Inbox. Your Contact’s Perspective.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

DiscoverOrg

JANUARY 22, 2019

Larger companies, typically, have more complex buying cycles, more sophisticated internal processes, and more specialization throughout their org. Even more confusing is the fact that most of our research analysts aren’t even on LinkedIn. A company with 100 employees probably doesn’t need an applicant tracking system.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Savanta

FEBRUARY 10, 2015

Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. Perhaps one day Bollywood will make a movie about the research industry, but for now we’ll need to entertain ourselves. What do surveys and Bollywood have in common?

Privacy 120

Privacy Wikipedia Paid Search Agency eCommerce 120

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. They are now interested in researching more about their options. Take into consideration other popular sources like Wikipedia.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. It’s a phenomenally time-saving research tool. The Wikipedia cabal. However, a few changes really need to be made. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

ClearVoice

MAY 10, 2022

To choose the right keywords, you can use Google AdWords Keyword Planner or a similar keyword research tool that can help you understand which keywords are being searched most often in your industry. ” “Best time to buy a car” becomes “Get the best deal on your next car.” Make strong word choices.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

TrustRadius Marketing

OCTOBER 27, 2022

When it comes to researching pricing models that fit your team’s needs, it’s best to be ready for disappointment. Research Software Development Companies . For a quick reference, here are some places to research software vendors. From there you can reconsider what you absolutely need right now versus the future.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Brightedge

APRIL 27, 2022

SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. Thorough keyword research underpins every good content strategy. Commercial - Commercial keywords signify a desire to buy a product. List and Organize Keywords.

SEO 64

SEO Effectiveness Allocation Keywords 64

Method and Metric

OCTOBER 2, 2019

Webmasters Tools also includes a keyword research tool that is the only tool that is based on organic keyword data. Be aware that the same spammy tricks that will get you in trouble with Google still apply here – practices like link buying, link spamming, and link manipulation. Looking up SEO on Wikipedia would be “!w

Optimization 88

Optimization Wikipedia Amazon Domain 88

Biznology

JUNE 8, 2018

They did the keyword research. In the book I said you should be the Wikipedia of your most important topics. If you don’t become a hub of authority, you have to buy eyeballs, clicks, and leads. But a lot of marketers I talk to are skeptical about how to do it. They built the content. And they still can’t get ranked.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Tony Zambito

OCTOBER 5, 2011

Image via Wikipedia.   This perfect storm of uncertainty and chaos making the ability of marketer’s to communicate with buyers extremely challenging and causing sales organizations to struggle in being relevant to the buying process.  Buyer Behavior Research and Analysis. Adaptation Begets Patterns.

Buyer Personas 100

Buyer Personas Wikipedia Demand Generation Analysis 100

Biznology

FEBRUARY 26, 2020

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. In Brazil, the largest economy on the continent, the government recently announced a new AI lab network of eight research facilities that will develop applications focused on cities, manufacturing, agriculture and healthcare.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). Quantitatively, we are seeing through various studies and reports that buyers are engaged in the buying process differently. Depending on which study, buyers are performing different kinds of activities for nearly 70% of the buying process before sales intervention.

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Focus on high-level keyword research using paid tools. Many new digital marketers don’t realize that their free keyword research tools aren’t what the pros are using.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Tony Zambito

MAY 12, 2011

Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Directive Agency

FEBRUARY 25, 2019

As a search marketer, you probably read numerous articles that say the same thing about the importance of keyword research and how to do it. Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Simply put, search intent is the “why” behind the search.

PPC 67

PPC Intent Campaigns CPC 67

Writing on the Web

JANUARY 10, 2014

Wikipedia defines an expert as someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain. The Kindle is now available at Target and Best Buy.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Digital B2B Marketing

DECEMBER 4, 2012

Social media segmentation isn’t trivial, however you can determine the general firmagraphic or demographic profile of your social media audience using a number of different tools (or by manually researching a sample) and compare that to the audience that is driving value. Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   He also believed that to research this phenomenon, unstructured qualitative observation methods were the means to understand sociological human interactions.    Mead was most certainly a forerunner to today’s modern methods of qualitative research. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.   Buying today has become more sophisticated and has a multitude of variables that did not exist even a decade ago.    Without investing in informing buyer insight, executives will be in the dark on how to craft buyer experiences that makes them part of an organization’s buying strategies. . 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. But there’s more.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Webbiquity

FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Buy yourname.com if it is available. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Biznology

AUGUST 27, 2012

Photo credit: Wikipedia. People doing market research or customer service can’t afford to get a lot of them wrong. Instead of having to buy an entire monitoring platform, you can just buy accurate sentiment analysis. You can get a lot of them wrong and still find more than enough to flag this situation as a crisis.

Social Media 80

Social Media Work Management Marketing Management Media 80

Tony Zambito

APRIL 17, 2011

Image via Wikipedia.   Context also serves as the foundation of ethnographic and anthropological research often associated with the design of products or services as well as experience design.    Older non-contextual methods of research will no longer suffice in today's social and buyer-driven marketplace. 

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Moz

SEPTEMBER 20, 2020

They’re past the informational stage of their research and have narrowed their focus to a few different options. Since the user is already in buying mode, these terms are usually branded. Users are no longer researching the product, they’re looking for a place to purchase it. This could be a product, service, or subscription.

Intent 75

Intent SEO SERP CMS Development 75

Tony Zambito

JUNE 26, 2011

Image via Wikipedia.   What we do know is that B2B buyers are demanding more social experiences in their buying processes.     Many processes made “social”, including buying, are beginning to take on a perpetual cyclical nature whereby where one starts and one ends is a blurred vision. 

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

JUNE 1, 2011

Image via Wikipedia.   The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.    What we are witnessing is a dramatic shift in buying behaviors.  Behavioral Listening. Follow @TonyZambito.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

BenchmarkONE

MARCH 1, 2019

Some research indicates that as many as 81% of B2B buyers refer to search during their buying process. Start With Keyword Research. Use keyword research tools such as Google Keyword Planner to determine the topics your target customers engage with the most. He specializes in SEO and emerging technologies research.

SEO 74

SEO B2B Marketing Work Management Marketing Management 74

Tony Zambito

APRIL 16, 2012

Everything Is Broken (Photo credit: Wikipedia). Whether they relate to demand generation, content marketing, sales enablement, and more, efforts are being made to make adaptations to changing buying behaviors. With true buyer research, the glaring holes in systems and processes get shined on with a bright light.

Sales Management 100

Sales Management Top of Funnel Planning Demand Generation 100