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What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO? What Wikipedia says about indexing: What’s missing?

The 17 Best Keyword Research Tools for SEO and SEM


That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. Researching, canvassing , paying attention , interviewing and observational cultural anthropology skills. Knowledge Management, Research and Practice, (2005) 3, 156â??165. Hidden categories: Wikipedia articles containing buzzwords | Articles lacking sources from January 2007 | All articles lacking sources. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Personal knowledge management. Jump to: navigation , search. This article does not cite any references or sources.

Cognitive apprenticeship - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. Educational Researcher, 18, 32-42. Federally-funded cognitive apprenticeship research project. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Cognitive apprenticeship. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship [1]. To combat these tendencies, cognitive apprenticeships â??â?¦are

My online influencer research and engagement process


Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.  A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing  so a major part of my services include sifting through the entire Internet ( The Internet is big. At least, right now, it’s a one man band. Got it?

Four Challenges Market Research Faces Today

Tony Zambito

Image via Wikipedia. Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management. This topic has been an especially notable theme at the AMA's Annual Marketing Research Conference the last few years and no doubt is a hot topic this year.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.  A great way to accomplish this, is on LinkedIn.”

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. Some leading B2B executives are proceeding with a level of qualitative buyer research that allows them to understand current buying scenarios as well as behaviors to create predictive buyer scenario models.   The ability to make decisions based on predictions is becoming an essential attribute for B2B executives.  Emphasis on modeling buyer behavior.

Is social media all the market research you need?


Photo credit: Wikipedia. Market research rocks! In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor.   In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. 

Eric Got Me Thinking About The Next Buyer Revolution

Tony Zambito

Image via Wikipedia. Research and Insight. Businesses that know they are in the midst of the Buyer Spring revolution are going to double down on research and insights.  Image via Wikipedia. This comment really got me thinking.  Business today has its’ own Buyer Spring taking place today and some businesses are yet not awaken to the reality of this revolution. 

3 Ways To Connect With Today’s B2B Buyers

Tony Zambito

Image via Wikipedia. Buyer modeling is based on qualitative research that addresses choices being made versus inadequate interviewing that is done in the context of the funnel. This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Follow @tonyzambito.

Will social media listening replace market research?


Image via Wikipedia. Advertising Age had an interesting story last week brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. Market Research Monthly Newsletter Advertising and Marketing Business Converseon Market research Marketing Procter & Gamble Social media

Are Your Marketing and Sales Systems Broken?

Tony Zambito

Everything Is Broken (Photo credit: Wikipedia). With true buyer research, the glaring holes in systems and processes get shined on with a bright light.  For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers.  We have seen many variations over the past two as these attempts are made.  Buyer Designed Systems.

As The World Churns For CMO’s

Tony Zambito

Image via Wikipedia. The good news is that CMO tenure continues to rise.  Spencer Stuart, the executive search consulting firm, in their study released early last year reported that average tenure rose to 42 months.  Up from 35 months two years ago and up from 27 months in 2007.  Not the best reason for a rise but nevertheless it presents opportunities for CMO’s to succeed in longer tenures.

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How to Research Content for Your Expert Ebook

Writing on the Web

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. In some ways, research has never been easier. This is how I do research, because that’s what I know best.

Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher.  There are four steps to resolve to targeting issue: Buyer Research :  It all starts here.  Designing lead generation around buyer research and buyer modeling gets marketing and sales aligned around the same target – the right buyer. And, they are making numerous choices along the way.

Revenue Growth by Choice and The Buyer Orbit

Tony Zambito

Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.  Buyer behaviors are shifting yet we know only a fraction about this shift.  One emerging insight is that of buyer choice.  Decide. 

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. have compiled this series of articles into an eBook of 65 pages for easy reading and it is made freely available for sharing.  In this eBook, significant buyer trends derived from qualitative research are highlighted.  Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. 

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Why you should consider centralizing your search keyword lists


Photo credit: Wikipedia. Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Market research used the words to tap into existing conversations and develop talking points for messaging. IBM sponsors the event.

The 10 Best B2B Videos

It's All About Revenue

Today Beagle Research gave our Future of Revenue video Short Tale Awards in three categories: Best Story Telling , Best Video with an Educational Theme and Best Animation. These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. Beagle Research truly curated some of the very best B2B videos in their Short Tale Awards.  by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor.  Perfect.  Gratitude.

B2B prospecting data just keeps getting better


(Photo credit: Wikipedia). But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting,  for building predictive models, or picking your targets even more effectively. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource).

Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia. Collaboration : buyers want to participate in several aspects related to research and development, product development, knowledge sharing, customized servicing, and an ongoing dialogue. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now.      Related articles.

Marketing surveys are wrong


Photo credit: Wikipedia. But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research. What’s really true is that different research tools have different strengths and weaknesses and we should understand them so that we use the right ones for the right purposes. They do. Here’s why.

Content Marketing and Sales Enablement Must Get Married

Tony Zambito

Image via Wikipedia.   Having spent the last decade or more in the arena of buyer persona development and researching buyer behaviors within business cultures, I’ve come to a conclusion that there are no silver bullets and no specific technology that is going to be the one thing that magically gives us the Rodney King moment – “can’t we all get along?” 

Social Buyerology: Listening to the Social Buyer

Tony Zambito

Image via Wikipedia.   The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.  In my previous article, The Research Methods of Social Buyerology , I covered the many various qualitative approaches that can used to gain insight into the social buyer. 

Reinvent B2B Sales With Buyer Personas

Tony Zambito

Image via Wikipedia.   Self-directed buying that involves research and evaluation as well as stakeholder analysis will become an increasingly important role in B2B organizations.    Here are a few guiding steps: Commit to Research : this step is like perhaps going to a 12-step program related to an addiction.    Who are they? 

What the Crumbling State of the Media Means for Digital Marketing


Photo credit: Wikipedia. Newsrooms are down by 30% since 2000, according to the State of the News Media 2013 , an annual report from the Pew Research Center’s Project for Excellence in Media. Content Marketing Internet Marketing brand journalism Content marketing Digital marketing Pew Research Center It’s just who should produce it that is in dispute. That’s no surprise.

The Future of Buyer Relationships

Tony Zambito

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Our developing views of the buyer undergoing perhaps the most profound transformation in the last 100 years.  Social Expert Networks. Reputation. Real-Time Content. Authenticity.

The Ascent of the Social Buyer

Tony Zambito

Image via Wikipedia. While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce.    The B2B buyer continues to ascend and advance in the use of social technologies, networks, and commerce that are radically changing the notion of business as usual. 

Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia.   Context also serves as the foundation of ethnographic and anthropological research often associated with the design of products or services as well as experience design.    Older non-contextual methods of research will no longer suffice in today's social and buyer-driven marketplace.  What is Context?

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia. To say things are changing is an understatement.    Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them.  What is happening? 

The Influence of the Social Buyer on B2B Business

Tony Zambito

Image via Wikipedia. The Research Methods of Social Buyerology ( In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.   New Business Models.

Buyerology Trend: Think Experience Creation Versus Content Creation

Tony Zambito

Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators. Buyer Trend: Overwhelmed By Content. Joseph Pine II and James Gilmore. 

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing


Photo credit: Wikipedia. Also, I love research (and yes, I am that annoying person at dinner who whips out her iPhone during a debate about naming the largest cities in the world by population*). Fortunately, there are several very easy ways to understand reading and research habits of this group. Pew Research Center. Tokyo, Guangzhou, and Seoul, per Wikipedia.

Do you need accurate sentiment for social media listening?


Photo credit: Wikipedia. People doing market research or customer service can’t afford to get a lot of them wrong. Crisis Management Market Research Reputation Management Social Media Marketing Accuracy and precision Application programming interface Converseon Data mining market research sentiment analysis social mediaMost of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. The question is, how accurate do you need sentiment analysis to be?

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Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. Kathy Lee Berggren, a professor at Cornell University, teaches oral communication with a “heavy research component.” Friday.

Forget Link Building: Time to Embrace the Google Knowledge Vault


If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the company's vast (and growing) Knowledge Vault to rank websites based primarily on relevance and factual information instead of the number and quality of incoming links. Isn’t digital marketing fun?