Anything Goes Marketing

MARCH 24, 2009

Sales are coming from all across the country and need a special place to park when they visit headquarters Outside sales are getting the recognition they deserve for making the company what it is. How are the best in class companies still reaching their 2009 targets? They should repaint the white lines and repave the cracked pavement.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. For example, a large business that has a tough time amalgamating all of it's customer data may not realize that there are people out there that can help them. BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

DECEMBER 9, 2007

This email may then be passed around the company so that everyone has a good sense of who the sales person is that they are dealing with. Company videos for holiday cards. You can really show off to your customer base the people that make up your company by creating a short video. You can't get more personal then this!

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

MAY 1, 2007

From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). strategies) affect the bottom line.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. If you have business blog (which you should), you can even send them a link and encourage them to subscribe.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

AUGUST 28, 2006

Brian Eisenberg at ClickZ found a great one by a company called Zaaz. It should be up to the company to not the user to sort out where the inquiry should go to. Chad H Tags: lead generation , clickz , web design , business blogging. Tags: business blog web design. Has anyone tried this?

Lead Generation 100

Lead Generation Contacts Generation Leads 100

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. If they left their company name, do some research on the company and find out what is going on with that company.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

FEBRUARY 19, 2007

I reviewed a business blog in my last post so I thought I would check out and see how Easton was doing in his project to see which of the Fortune 500 were blogging. Do you want to see beer shit associated with your company? Tags: business blog. This of course didn't make their PR page.

Press 100

Press PR Tagging Business Blogging 100

Anything Goes Marketing

APRIL 21, 2010

For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

MAY 24, 2006

Businesses are still not getting it - people don't want to read your corporate BS. They want to get to know your company and not your marketing fluff and "salesy spin". I see blogs every day driving increased web traffic to companies' main websites. Well, yes you do - you're losing business. Lets go people - get with it.

Emarketing 100

Emarketing Tagging Traffic Business Blogging 100

Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. MarketingSherpa has reported that almost two thirds of business executives are viewing emails on mobile devices and text based emails may get more traction.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

FEBRUARY 19, 2007

This adds to the authenticity of the blog because you can have people write for you but it would look really stupid if they had a voice over as well (I wouldn't put it past some companies). Tags: podcasts business blog comments B2C. Lastly, you can add comments to this blog- both good and bad (although they do moderate them).

Tagging 100

Tagging Business Blogging Opinions Loyalty 100

Anything Goes Marketing

JANUARY 18, 2009

Your company may have just started down the path of using Twitter as another communication channel. (If Therefore, the decision has been made for you and your company's customer service department needs to determine how Twitter will be used to create the best customer experience possible. Now back to our story). is recommended.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

DECEMBER 17, 2007

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! I visit many companies and I repeatedly see the same issues that revolve around marketing and sales are not being on the same page.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

FEBRUARY 24, 2008

While I think the webisodes are funny and entertaining, will it bring Kraft the desired effect of getting businesses to use Tassimos in the workplace rather then just at home? Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

SEPTEMBER 29, 2007

If your company is generating enough leads already, please stop reading right there. Forrester provides a great example how a medical research services company is nurturing leads and has resulted in closing business with over 80% of the people that sign up for their trial. Still here?

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". I was "surprised" to read that those companies that have a stronger brand recognition generate more leads. Note the heavy sarcasm.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

JULY 20, 2006

I mentioned in an earlier post how you need to " face the music " and start listening to what is being written about your company. Easton over at BusinessBlogWire (who you should all subscribe to) has written a series of blog posts on how to easily monitor the buzz that is out there on you and your company in the "bloggy universe".

Buzz 100

Buzz Tagging Companies Business 100

Anything Goes Marketing

FEBRUARY 12, 2007

Any company can make a blog like this. PPS - Do you have any other blogs that stick out that other companies have done that you really liked? Tags: business blog B2C. Email addresses are required when you leave a comment. Guess who is building their house list and look at how easy it is! It's simple. There are articles.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

JUNE 24, 2007

The Know-How Exchange allows small to mid-size businesses to post marketing questions on a wide variety of topics and the community provides responses. For example, I work in the online marketing world so clients may ask what is the average open rate for software companies that have revenues over $500 million.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

MARCH 18, 2007

The first item I would recommend is only ask for the basic information - name, email, company. Would you ask them about the key aspects of their business and what their annual revenue is? You should be able to take the company name and find out this information yourself. This is the magic question for some marketers.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

JULY 23, 2006

Grip On Tools, a company that imports tools, created and used a flash video as a link within their emails to major tool distributors. The result was a number of meetings from companies that ignored them in the past. Therefore, don't just stick the video under a section called "demo" on your website.

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product? MarketingSherpa did a case study on a data storage company called Quantum.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

OCTOBER 21, 2007

In both cases, companies are using technology to inform customers of other offers that they may be interested in based on past activity. Amazon shows you related books on the same page of a book you are looking at.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

JANUARY 23, 2007

Bloggers have accepted this and even embraced companies that have started blogging. It's only when businesses deceive the public that things go terribly wrong. These are typically comments that don't really have much substance but they react negatively to businesses in general. Post it on YouTube!

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

AUGUST 26, 2006

How are B2B companies generating leads these days? Do you think that adding white papers to your business blog is a good idea? I know that Better Business Blogging has an easy to find sign up for their free white papers. There are many methods - trade shows , contact us forms, webinars , you name it. That seems to be successful.

Paper 100

Paper Lead Generation Generation Leads 100

Anything Goes Marketing

SEPTEMBER 6, 2006

Why not republish a reference email from a client (with their permission) or comments that other blogs have made about your company or blog (good ones AND bad ones). Tags: business blog lead generation blogging. Why not blog about comments you've left on other blogs? The possibilities are endless.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

JULY 25, 2006

For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. The same goes for business blogs. This has resulted in countless examples of people being fired from their jobs , and family problems.

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

JUNE 22, 2008

It's been a very busy month with lots of travel thrown in. B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name. Here are the points to remember: Most of the pages on your site can be accessed from a search engine.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

OCTOBER 12, 2006

Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. Hypersites - Affordable Microsites that Increase the Hype I was a bit surprised that only 30% of companies over $500 million in the past year use microsites according to this same study.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. This is what I have been recently advocating to my clients.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

MARCH 24, 2007

I want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Call it web 2.0

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

JULY 23, 2006

Have you come across a business blog and said "This is pure shit?" I've evaluated a bunch of corporate blogs from fortune 500 companies and I've listed out the bottom 5 that I've found and why. I don't care if the principal writer is too busy - then shut the blog down. Has there been many posts? This is pure puke.

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

JULY 17, 2006

ME "Liz" Strauss from Successful Blog awarded me for my blog post " Blogs let the rest of us take back the night " in which I discussed some of the positives of blogging and the need for thw company worker bees to have their say on the corporate blog. Liz Strauss writes: This is a funny one! That says it all.

Tagging 100

Tagging Positioning Best Practices Companies 100