Webbiquity

MARCH 30, 2015

But a 1000-word blog post with a great picture to go with it? Interesting visuals add value beyond blog posts as well, of course: they’re useful in presentations, videos, e-books, and other types of content at the core of an effective web presence optimization strategy. 1: Welcome to Blogging for Business Week! #2:

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

Hubspot

JULY 23, 2010

Lists – People like to read posts with a nice, simple presentation of information. View this document on Slideshare and click download at the top of the document to get a copy of this checklist for your business. Blog Checklist. View more documents from HubSpot Internet Marketing. She also blogs at www.rchurt.com.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. For example, HubSpot's socials do both. Alright, we've defined a strategy for making your enterprise blog process smooth. HubSpot's blogging tool is a stand-alone feature and part of Marketing Hub Enterprise and Marketing Hub Professional.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hubspot

APRIL 5, 2018

And considering your Google My Business listing will include a link to your business' Google+ Page, it's important to take some extra time to make your page the best it can be. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. Google Webmaster Tools.

Google 78

Google Adsense Tools Doubleclick 78

Convince & Convert

JUNE 3, 2014

They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” It’s an all too common tale: Executives that denounce the practice of business blogging because it hasn’t worked for them. This results in an extremely dense, long, mobile un-friendly presentation.

Effectiveness 157

Effectiveness Ad Frequency Work Management Paid Search Agency 157

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. HubSpot ). 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts). #13: Lead quality > lead quantity? 11: 17 Stellar Stats and Facts for Facebook Fans. #12:

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101

ClearVoice

MAY 26, 2022

Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

FEBRUARY 6, 2019

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was -- and still is -- to track how business blogging evolves.

Blogger 68

Blogger Correlation Business Comparison 68

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Free blog platforms like TypePad and WordPress produce clean code out of the box. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Ranking Lead Scoring 100

Convince & Convert

MAY 15, 2012

Started by SmallGiants.org, this Summit brings together the most excited and passionate of the small business world. A great opportunity to network with like-minded professionals and address some of the hard-hitting issues that are presented with running a business. expires 5/31). Social Fresh Conference.

Conference 133

Conference Social Media Network Marketing Trade Show 133

LeadSquared

NOVEMBER 24, 2015

Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. How do we present our product to a mass audience? Suggestions for top tools for quick lead generation ? Question 5.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Webbiquity

MAY 10, 2011

Get more from your presentations. For those readers who aren’t able to make it to that industry event to hear your product expert speak live, extend the life of that carefully crafted presentation by posting it on a social content sharing site like Slideshare. Social media is a great way to make more in-real-life contacts.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Presentation Slides. At HubSpot, for example, we make a regular practice of updating ebooks.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

MARCH 2, 2011

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article? Connect with HubSpot :

Analytics 28

Analytics Blogger Click Rate Hubspot 28

Hubspot

APRIL 6, 2012

If ebook creation is (or you plan it to be) a big part of your content strategy, it's wise to first spend some time establishing a consistent brand style guide to which all your marketing content -- not just your ebooks, but also your presentations and other marketing collateral -- adheres. 2) A Visual Cover. 3) Skill/Topic/Persona Tags.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today!

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

NOVEMBER 15, 2010

To continue generating leads from past webinars, create new landing pages so people can sign up to receive an archived webinar recording if they missed the live presentation. For evergreen blog articles, the metric that is the best indicator of an article's success is page views. Free Webinar: Advanced Business Blogging.

Lead Scoring 28

Lead Scoring Lead Ranking Landing Pages Leads 28

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Industry Report Overview from Michael A. Stelzner on Vimeo.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

MARCH 1, 2012

#InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Create Calls-to-Action. Bling it up.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Industrial Marketing Today

JANUARY 14, 2011

View Joe’s presentation on SlideShare ). He/she is inundated with business plans, presentations and proposals but only a chosen few get called back for more in-depth information. Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. “My

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. 9) Social media & blogging generate real customers.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

APRIL 19, 2012

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. If we were presenting last touch data for a given soccer game, for example, it would attribute the winning goal to whoever kicked the ball into the net. When It's Useful.

Multi-Touch Attribution 28

Multi-Touch Attribution Analytics Conversion Marketing Analytics Tools 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

MAY 27, 2010

My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. 3 Key Lessons For New Business Bloggers 1. Blogging is More Than Text - Blogging in 2010 is very powerful for both creating fresh, remarkable content but it isn’t only about writing articles.

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Hubspot

AUGUST 17, 2012

I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees ! In HubSpot land, each intern is asked to find a "marketing buddy" who will be that intern's mentor and go-to for "stupid questions" and social support. Create a buddy system.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

JULY 8, 2011

To share some best practices for writing attention-grabbing, view-worthy blog titles, I decided to turn to the data. The HubSpot blog has published over 2,000 blog posts in the past 5 years. Using this data, our blogging team has been able to learn a thing or two about effective blog titles.

Tips 28

Tips Stats Urgency Marketing Hubspot 28

Marketing Insider Group

SEPTEMBER 14, 2020

About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Not being able to find the time to blog is a very common problem. Finally, check out some of our tips on how to blog faster.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

AUGUST 9, 2011

Maintain an Active Business Blog: Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader. Connect with HubSpot : It's no surprise that they all have to do with content creation.

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Hubspot

NOVEMBER 7, 2012

They're also great for giving site visitors a quick overview of what you offer (like the first HubSpot software overview video below) as well as providing deeper dives into specific product features and use cases (like in the second video below about HubSpot's Contacts tool ). In fact, you'll notice that we do it on this very blog.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Hubspot

SEPTEMBER 7, 2011

Auto-Publish Blog Content: Start populating your Page's wall with content! If you maintain a business blog, you can connect your blog to auto-post links to new blog content you publish. If I post to HubSpot's Page when I'm using Facebook as my personal profile, it will show as posted from 'HubSpot.').

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28