Writing on the Web

DECEMBER 31, 2014

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. There are too many amateurs with junky sites cluttering up the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

NOVEMBER 3, 2010

Third, and probably most important as her role as a business coach, Suzanne is truly invested in her clients’ success. Because she does more than just “present information.” Blog Content: Are you personal… or all business? Blog Marketing: How Readers Find Your Business. How do I know?

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Of course, who wouldn’t?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Webbiquity

JUNE 30, 2010

Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion. What separates blogs from other forms of writing (white papers, articles, e-books, etc.) Social skills.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Example: “Old Rule: Good Bloggers Keep Posts Short…Instead of insight, opinion and commentary, we got copycat stories and blogging for blogging’s sake. It was riveting. Share this on Technorati.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

FEBRUARY 23, 2010

How do blogging and other “real time&# activities like social media posting affect Google search results? Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. 5 outstanding corporate blogs by iMedia Connection.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

AUGUST 5, 2010

If, somehow, you’re still scratching your head for blog topics after reading Lisa’s list, Jarom Adair supplies about 30 more ideas here, from tips and survey follow-ups to customer testimonials and scaring your readers with horror stories of business decisions gone wrong. Share this on LinkedIn. Share this on Mixx.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. I keep these checked to avoid any duplicate content issues.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Anything Goes Marketing

JULY 24, 2006

If you're looking for some ideas on what to blog about on your business blog, check out Mike Sieger's post: 10 Post Ideas For Businesses That Blog. I prefer presenting new information (at least that I think is new). Technorati tags: simplenomics , business blog attacks, trends, research etc.

Business Blogging 100

Business Blogging Business Case Studies Case Study 100

Webbiquity

FEBRUARY 15, 2017

Where applicable, present content in a list format or use bullet points. Even the best content won’t attract people to your blog if they can’t find it. For a business blog, consider hiring an SEO professional. These subheads should be designed to draw the reader in. Make It Search-Friendly.

Tips 240

Tips Lead Scoring Lead Ranking Statistics 240

Webbiquity

FEBRUARY 12, 2018

The “Winter Wonderland of Marketing Stats and Facts” series which kicked off here in January 2016 and concluded with 16 Enigmatic Business Blogging and Other Marketing Stats two months later was a huge hit. (And in any case, Phil has been known to be wrong.).

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Hubspot

JUNE 20, 2013

One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think. In the post, author Adam de Jong presents 10 marketing lessons he learned in journalism school. People don’t consume information in the way the inverted pyramid presents it.

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Webbiquity

APRIL 5, 2022

Or, in dad joke form: The past, present, and future walked into a bar. One particularly grating example is the use of terms like “nowadays” or “these days” to refer the present. And it won’t help with your SEO. Enough said. Mixed verb tense. It was tense. “What” instead of “who.”

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

MARCH 24, 2015

It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. Hope you enjoy (and share!)

Business 100

Business Business Blogging Vendors Social Media 100

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Adobe Experience Cloud Blog

DECEMBER 6, 2009

We hope to present the facts and analysis and let the reader decide for himself. What motivated you to create the blog and what obstacles did you face when trying to create it? The blog is the brainchild of Chip Terry, VP of Enterprise Solutions at ZoomInfo. social selling.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Marketing Insider Group

FEBRUARY 23, 2021

Present the problem or challenge the client is facing. Use smart content to present personalized case reports to visitors based on their needs. Add to Your Blog. Another place you can repurpose case study content is on your business blog. Share the specific solution your offering provided. Source: Wyzowl.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Free Download: Advanced Business Blogging.

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

ClearVoice

APRIL 21, 2022

Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content. Get your blog rolling.

Business Blogging 98

Business Blogging Business Paid Search Agency Lead Ranking 98

Webbiquity

MAY 16, 2019

Not all blog post types are created equal, and this is especially true for B2B blogs. B2B readers look for value—they want useful and actionable information, presented in a concise, easy to digest format. Some blog post types work better than others in these respects. 3. Use proper formatting.

Practices 206

Practices Effectiveness Case Studies Case Study 206

The Point

JULY 30, 2020

Then when you begin to show leads, pipeline and revenue, you’ll have the ammunition for greater investment and maybe even a wholesale blog redesign focused on driving demand. To view a short, 18-minute presentation on this topic, based on a real-life case study, check out our slidecast: “ Getting Leads (and More!) from your Blog ”.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Hubspot

JULY 23, 2010

Lists – People like to read posts with a nice, simple presentation of information. View this document on Slideshare and click download at the top of the document to get a copy of this checklist for your business. Blog Checklist. She also blogs at www.rchurt.com. View more documents from HubSpot Internet Marketing.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Writing on the Web

AUGUST 13, 2014

” When you write content that is designed to market your business, make sure you keep your goals in mind and present a clear call to action. About Blogs Attracting Clients Content Marketing How to.Tips Online Marketing business blogging business blogs content marketing tips online content web marketing'

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Hubspot

FEBRUARY 6, 2019

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was -- and still is -- to track how business blogging evolves.

Blogger 68

Blogger Correlation Business Comparison 68

Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. How neat is that?

Tips 100

Tips Digg Social Media Buzz 100

Webbiquity

MARCH 30, 2015

But a 1000-word blog post with a great picture to go with it? Interesting visuals add value beyond blog posts as well, of course: they’re useful in presentations, videos, e-books, and other types of content at the core of an effective web presence optimization strategy. 1: Welcome to Blogging for Business Week! #2:

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

Writing on the Web

AUGUST 1, 2012

Too busy to keep up with posting on your business blog? A very smart tactic for small business professionals is to invite guest bloggers. Guest blogging is wise but only if done appropriately. Information like this could be crucial for the small businesses coming to our site trying to increase their brand exposure.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

MAY 29, 2013

Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Good business blogs – the ones that have large readership – are like good restaurants. Not only do you need to have great content, but you need to present it in the right way.

Content 100

Content RSS Opinions Business Blogging 100

Webbiquity

AUGUST 22, 2017

Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. Producing videos you share on YouTube as well your website. If you have an app as well as a website, ensure that both have a consistent look and feel.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Writing on the Web

APRIL 10, 2013

Just be careful, because there is nothing governing these sites, and there is no guarantee that the information that is being presented is one hundred percent accurate. 3 Tips for Better Blog Writing. Business Blog Writing and Content Marketing: Come on, light my fire! 6 Writing Tips for SEO Friendly Content Marketing.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Webbiquity

APRIL 4, 2019

Presentations get better. It’s important to define expectations upfront and stay in regular contact with your team. Publishing raises the level of professionalism in an organization. Sales pitches get better. Thinking becomes more focused. Teams become more unified. Morale improves. Recruitment improves.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

WebMarketCentral

FEBRUARY 15, 2008

I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained.

Business Blogging 20

Business Blogging Effectiveness RSS Aggregators 20

ClearVoice

MAY 26, 2022

Your business blog can: Position you as a thought leader in your industry. Increase your brand’s visibility on search engines and elsewhere online, such as on social media and guest blogs. Plus, business blogging is measurable and gives you plenty of data to work with. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Writing on the Web

AUGUST 23, 2011

This is important: You want your blog posts to educate, entertain, engage, and enrich readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. I wrote about that here: Educate Your Readers , about the four different learning styles of blog readers.

Education 100

Education Business Blogging Analytics Studies 100

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. In fact, a key tactic for SEO ranking is the practice of guest blogging with links back to the author’s site. Be transparent.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

FEBRUARY 11, 2016

It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. It’s great advice for any consultant and small business owner responsible for getting found.). 6 Principles of Quality Content. Have a point of view.

Content 100

Content Consulting Newsletter Opinions 100