Webbiquity

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. So, a few questions related to the business of influencer marketing. Here’s the rest of that conversation.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Build in time to test your product or service in real-world situations. With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

JUNE 7, 2018

No matter how big or small, B2B businesses can’t survive without new leads. And every business wants more revenue to grow and expand. Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Join Niche Groups.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

MARCH 2, 2021

Event marketers are thought of as extroverts, as people people, as being focused on business outcomes but also on creating memorable experiences. Other than the educational value, the key reason people attend events—whether online or in person—is to reconnect with industry contacts and meet new people, to make new acquaintances.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

NOVEMBER 27, 2018

Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers. Share content (your own and others’).

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

SEPTEMBER 26, 2017

If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email is your direct line to customers to nurture their loyalty, interest, and ongoing business. Image credit: rawpixel from Pixabay. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Webbiquity

AUGUST 2, 2016

There are some very good low price tools such as Piktochart which allow you to easily build infographics using a pre-defined templates.” Showcase reviews: Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. ” — Small Business Trends.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Webbiquity

JANUARY 22, 2016

There are five old school techniques to master, which will help you to build trust: 1. Whether you are in front of a huge client, at the grocery store, or posting your favorite beach photo on Facebook, you are always selling. Directly or indirectly, you are always building or losing trust. Remember, you are ALWAYS selling.

Peer-to-peer 100

Peer-to-peer Ideal Customer Profiles Rules Work Management 100

Webbiquity

JULY 12, 2016

HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Drip (is ideal) for sending trigger-based and educational-based email campaigns.”

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

OCTOBER 4, 2013

For many small to midsized businesses (SMBs), the biggest problem with GA is that it provides too much information. Every report means something to someone, but which are most important from a small business perspective?The Possible sources of referral traffic links include: • News articles in trade, local or business publications.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

For many small to midsized businesses (SMBs), the biggest problem with GA is that it provides too much information. Every report means something to someone, but which are most important from a small business perspective?The Possible sources of referral traffic links include: • News articles in trade, local or business publications.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Here are six key differences between business blogs and websites. Here are six key differences between business blogs and websites.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JULY 8, 2013

Harvard’s John Nosta recently wrote an outstanding article for Forbes about how Google Glass is changing medical education. Google Glass may be banned anywhere the collection and recording of too much visual information could present a business or security risk…even, potentially, airports.

Google 100

Google Burn Rate Adwords Display 100

Webbiquity

MARCH 16, 2021

Both use Facebook and YouTube. TikTok influencers and YouTube influencers ), most are active across multiple networks (particularly Facebook on the B2C side and LinkedIn for B2B influencers). Both disciplines make heavy use of social media. On the consumer side, there are generally accepted rates for influencer posts.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

Webbiquity

MARCH 24, 2022

Building a website for a B2B business is much different from designing a B2C site. Your website should stand out from your competition by showing site visitors that your business is competent, reliable, helpful, knowledgeable, and current. Include educational content. Guest post by Ian Loew. Focus on user experience.

Design 260

Design Marketing Websites Practices Lead Scoring 260

Webbiquity

NOVEMBER 5, 2019

These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. Most importantly, does it help the buyer(s) you identified above to want to do business with you? Educate Your Buyers. Providing videos gives them something they can easily view during their busy schedules. Statistics.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

SEPTEMBER 6, 2022

Product videos are highly effective at educating and informing potential clients about your products or services. Videos are even more important for giving businesses a platform when they don’t have physical stores or even tangible things to sell (e.g., Any effective marketing or business strategy must first establish trust.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Webbiquity

DECEMBER 8, 2015

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. You’re probably thinking, “If only I had more time today!,”

Small Business Marketing 100

Small Business Marketing Work Management Optimization Marketing Management 100

Webbiquity

NOVEMBER 20, 2018

Therefore, each blog post you publish needs to be educational, interactive, and data-backed. A combination of channels like Instagram, Facebook, Twitter, LinkedIn, and YouTube help boost brand awareness and connect with your target audience on a personal level. Take advantage of storytelling to evoke emotions.

Paid Search Agency 226

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 226

Webbiquity

JULY 6, 2021

Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Create content that helps customers make the best purchase.

Churn Rate 324

Churn Rate Work Management Marketing Management Comparison 324

Webbiquity

JULY 11, 2017

Negative reviews can tank a product, or even a whole product line, leaving businesses struggling to move inventory. That’s why Voice of the Customer (VoC) programs are so valuable, and every business that has the infrastructure to do so should implement one. There’s an upside, though. Here are three reasons why.

Word of Mouth 238

Word of Mouth Amazon Click Rate Marketing Management 238

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. WordPress isn’t the only platform for building websites, of course—but it is by far the most popular.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

JULY 14, 2010

Find out here in some of the best blog posts and articles about SEO link building of 2010 so far. Nine Tools for Your Link-Building Toolkit by ClickZ. Raiding Your Competitor’s Backlinks by Internet Marketing for Business Owners. The 30-minute-a-day link building plan by iMedia Connection.

Link Building 100

Link Building SEO Ad Building Tools 100

Webbiquity

MARCH 9, 2017

Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Build dynamic forms with question-branching based on logic you specify. 3: The Nine Best Facebook Marketing Tools. #4:

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. The platform is popular not only with consumers, celebrities, and business professionals, but also critically with journalists and influencers. 1) TwitterCounter. 3) Tweriod.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

MAY 23, 2017

The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. They effectively use content to establish subject matter expertise in this area and to build a community of like-minded people who can share and add to the conversation in order to become a thought leader in this space.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

DECEMBER 9, 2014

Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Reddit users can also build up karma by getting involved with the community through sharing and commenting on content. What is Reddit and How Does it Work?

Internet Marketing 100

Internet Marketing Curation Viral Marketing Paid Search Agency 100

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. It’s a great place to publish emotionally focused business content. A place to tell stories that happen to relate to business, as well as share ideas and concepts with emotional resonance. ” — Maximize Social Business.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

MARCH 26, 2012

Krista LaRiviere of web presence optimization software firm gShift Labs quotes a client who told her that “once his marketing team started focusing on the company’s entire web presence (not just the website), organic search traffic increased, leads increased and business increased. SEO, Social Media and WPO.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “Social media isn’t the first thing a business should focus on to improve search traffic, but it is certainly part of long-term SEO success.”

Social Media 100

Social Media Media B2B Lead Scoring 100

Webbiquity

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. What’s the best way to build a quality, relevant Twitter following? The Right Way to Build Brand(s) via Twitter by iMedia Connection. Twitter gets new, Facebook-like feeds & features by DevBeat.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

APRIL 25, 2017

I use them when building websites.” This was the 42nd post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 3: The Nine Best Facebook Marketing Tools. #4: 8: The Four Best Online Education Tools For Business Pros. #9: Registration is optional.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Webbiquity

FEBRUARY 2, 2017

Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more. 1: Best Online Business Tools Series Kicks Off Today. #2:

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Webbiquity

AUGUST 9, 2016

Find influencers for any topic, explore their ecosystem to build additional connections and engagement, monitor activities, and spot trends. Sample review: “Little Bird is a great tool for building influencer lists by topic. Sample review: “Building a multimedia press release is hard. Showcase reviews: ViralBlog.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100