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21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

What Facebook’s New Pages Layout Means for Your Business

Vertical Response

Facebook is at it again. If you’re a brick-and-mortar store, the left column will also show a map of your location, your phone number and hours of business. “Having a spot to prominently display reviews could pay dividends for businesses,” Overbey says. Image courtesy of Facebook. Image courtesy of Facebook. Image courtesy of Facebook.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

Perhaps the most prestigious symbol of social proof today is the Facebook “Like.”  Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric. As you might predict, an underground market has emerged that will happily sell you manufactured Facebook Likes. The essence of social proof.

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Socialize your videos for business development

Biznology

People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. It feels forced, message-y, and sales-y; kind of like commercials on TV. H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Use Video to Activate Other Media.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell. 3.

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The The company has made two critical mistakes: It stopped focusing on core customer needs and it has ignored its business partners. Tweet.

Update to Facebook Promotions

Vertical Response

Facebook announced today that they updated their Page Terms  allowing businesses to run promotions directly on Page Timelines not just in apps as before. According to the Facebook for Business blog , you can now: Collect entries by having users post on the Page or comment/like a Page post. The post Update to Facebook Promotions appeared first on VR Marketing Blog.

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights is slowly being rolled out for business pages (not personal accounts). People.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.

Facebook or Twitter – Which is Better for Your Small Business?

Vertical Response

Did you read the predictions about social media use for small businesses in 2014? One of the biggest predictions states that small businesses will get more selective about their use of social media and the sites they have a presence on. So what about the top social media networks, Facebook and Twitter? Some businesses have already found their winning platform for success.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream. Kind of a weird line, but that’s the Facebook guideline right now. Or, is it?

How to Set up a Facebook Page for Your Business

Vertical Response

Does your small business have a presence on the world’s largest social network? It doesn’t have to be an intimidating process to set up Facebook Business Page. In this short video, we walk you through the basic Facebook Page set up so you’ll be up and running in minutes. Social Media business Facebook Facebook Page Small Business

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. But are there cracks forming in the Facebook master plan? What can “defeat” Facebook?

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?

Synecore

If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed. How Business Can Use Place Tips.

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6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5 Why is Facebook organic reach declining so fast? What can business do? But do businesses that pay for Facebook ads have an advantage?

Why Should You Verify Your Facebook Page?

Haley Marketing

Within the competitive Facebook space, every inch you can gain over the competition helps. That almost goes without saying, as competition in business is the fuel that empowers some organizations to succeed, while others become a memory of what once was. Just over 1 month ago, Facebook began to roll out verification status for pages. How To Verify Your Facebook Page.

The business case for Facebook, in one sentence

grow - Practical Marketing Solutions

One candidate is,  “Should my company have a Facebook page?” The company has whacked-out expectations about how sales will increase once they have a Facebook page. So how do you decide if a Facebook page should be a priority for your company? Here is the business value proposition for Facebook in one sentence: “Come waste time with me.”

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How to Compel & Not Repel Customers on Facebook [Infographic]

Vertical Response

How do you get more Facebook Likes? What are major Facebook no-nos you should seriously avoid? These are all commonly asked questions by businesses big and small. Ask no longer because we’ve put together an infographic addressing what you should or shouldn’t do as a business on Facebook. © 2013, VR Marketing Blog. All rights reserved.

Facebook Launches Call-to-Action Buttons on Business Pages

Hubspot

Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button. Here''s How a Facebook Page Call-to-Action Works. The CTA will show up at a fixed location: the top of your business Page, to the left of the Like button. over the next few weeks and worldwide starting in 2015.

Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list. How important is Facebook? Before declaring Facebook dead, consider that other reports offer a dramatically different view. How important is Facebook? Facebook owns Instagram of course. How important is Facebook?

The “Be-Attitudes:” Creating influence on Facebook

grow - Practical Marketing Solutions

How to Become Powerful On Facebook from Mark Schaefer. wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” Related Stories A plan to challenge the Facebook monopoly Dear Facebook. The Business Case for Buying Facebook Likes What’s next for Klout?

What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business

Vertical Response

Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. In a recent survey, Facebook users said they were fed up with the amount of ads clogging their News Feeds. How should a small business deal with the changes?

My 9-Step Process to Skyrocket Facebook Business Page Engagement

WindMill Networking

We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Do you ever feel like just giving up on Facebook? I did, but I didn’t, and Maximize Social Business is now thriving on Facebook as a result of the advice I am going to […]. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Facebook

Video ads: Facebook or YouTube?

Vidyard

compelling video has a higher chance of driving business results, but compelling videos are ignored every day, getting little to no traffic. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Facebook has been on the rise in video for the past year.

The Do's and Don'ts of Using Facebook for Business [Infographic]

Hubspot

You’ve heard all about the importance of using Facebook to grow your business. But actually doing marketing on Facebook is a whole other story. Wouldn''t it be nice to have a little pocket guide to navigating Facebook? 82% of people think Facebook is a good place to interact with brands. You know that it has a large user base. Tweetable Takeaways.

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Wasting your ad money? All Facebook fans are unequal

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Or is it fruitless?

Social Business: Facebook for the Enterprise?

Biznology

As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? Think about this: how much REAL work you can actually do in Facebook? Image via CrunchBase.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. The tag.

Facebook Business Pages; Measuring What Matters for Success

NuSpark

How’s your Facebook business page doing? Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management. 

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. The economic driver for both of these priorities is time on site , also known as dwell time , which is becoming a factor in SEO, Facebook content visibility, and content marketing strategy. You get the point. Really. The goal of inbound marketing. Really.

Facebook Tag Bombing is the new telemarketing

grow - Practical Marketing Solutions

This is a post that is probably going to p**s some people off, but it must be said. I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Perhaps that surprises you? Why would they?

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. So, what does optimized Facebook advertising actually look like? The cons?

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. There’s just too much business and exposure there to pass up.

Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers

Contently

Previously, publishers would post content on a website and then push out a link to distribution platforms like Facebook or Twitter. We’ve seen this change with Facebook Instant Articles, Google AMP, and Snapchat’s Discover, each of which, to varying degrees, lets publishers run content right on the platform. Let’s start with Facebook. Snapchat as TV.