Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

APRIL 13, 2011

Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. 7 Ways to Take Your Business Blog to the Next Level.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. And it seems everybody is preaching the same thing: You HAVE to have a Facebook Fan Page. Will your business fall in the water if you don’t? The same could be true if your target audience hangs out on Facebook. Everybody who’s anybody has a profile in each.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you?

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Single Grain

DECEMBER 29, 2020

Educate yourself. Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. So how do you become strategic and versatile? Book My Free SaaS Marketing Consultation.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

ClearVoice

JUNE 24, 2021

While getting a clear read on the ROI of content marketing has been a widespread challenge for years, the rise of marketing dashboards that track specific metrics for instant feedback and continued optimization help standardize the process for busy marketing teams. Blogging content is still effective. That’s an increase of 67% YoY.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. He fears that his business doesn’t have anything to say that would interest consumers. Day-to-Day Business.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

PureB2B

NOVEMBER 13, 2017

However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes. And why not? Most importantly, it’s cost-effective.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. It's for a friend," she said. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Here are six key differences between business blogs and websites. Here are six key differences between business blogs and websites.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). . – eNewsletters (60%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

PureB2B

NOVEMBER 13, 2017

However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes. And why not? Most importantly, it’s cost-effective.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

PureB2B

AUGUST 28, 2018

Furthermore, if the prospect’s business is seasonal, you should always try to reach out in their time of need. Take note of their business size and the number of employees they have. Are there any business or legal issues they’re facing? What’s their educational background? Who are they? How old are they? Company Website.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

NuSpark Consulting

JANUARY 16, 2012

It doesn’t matter whether you have a Twitter, Facebook or YouTube presence. That’s because B2B buyers have grown more sophisticated in the ways they educate themselves, select vendors and make purchasing decisions. Related Posts: Banner ads are growing, and can contribute to ROI Is Blogging Right for my Business?

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

Convince & Convert

MAY 25, 2011

Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. As a result, your business must become the singer.

Content 118

Content Youtube Communities Education 118

Marketing Insider Group

NOVEMBER 9, 2010

From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old. They spend on average more than 10 hours a week blogging. Demographically bloggers also have higher incomes and education levels than the general population.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Go Beyond SEO

JULY 27, 2018

You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. To learn more about SEO and why you need it, you can read our last blog.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Writing on the Web

MAY 26, 2010

What’s the most important thing to remember when you’re writing for your business blog? Educate readers, but try to entertain them while doing it. They can subscribe to your blog, leave a comment, vote on a poll or take a survey, answer a question… connect with you on Twitter, Facebook and LinkedIn.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Albacross

MARCH 19, 2019

With the knowledge of how to get traffic to a website and market effectively online, you can be within reach of people who are actually searching for your products or business model. As long as you know how to harness the power of the internet, you can leverage it as a powerful business tool. Start a Blog. Lead Capture Pages.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Just as you would for a blog or social media account, you want to break down your content ideas.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

PureB2B

AUGUST 28, 2018

Furthermore, if the prospect’s business is seasonal, you should always try to reach out in their time of need. Take note of their business size and the number of employees they have. Are there any business or legal issues they’re facing? What’s their educational background? Who are they? How old are they? Company Website.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Go Beyond SEO

JULY 27, 2018

You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. To learn more about SEO and why you need it, you can read our last blog.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Atomic Reach

JANUARY 3, 2019

Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. Mark Schaefer - Speaker, Business Consultant, Author. Lilach Bullock - Online Business Expert, Speaker, and Coach for LilachBullock.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Go Beyond SEO

JULY 27, 2018

You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. To learn more about SEO and why you need it, you can read our last blog.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Industrial Marketing Today

MARCH 12, 2012

The same study also found that 80% of the companies that had a blog, found it a very to somewhat useful tool. I believe the reason for the low adoption rate of blogs is that it takes a lot more effort to create fresh content for blogs. A blog post is much better suited to educate, engage and convert readers into leads.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Adobe Experience Cloud Blog

AUGUST 23, 2010

To create a competitive edge to your business marketing, add some creative thinking and opportunities to attract and engage prospects and customers. Typical B2B marketing can be dry - Marketing business technologies or services typically don’t have much room for emotional interaction or social engagement.

Creativity 48

Creativity B2B Marketing B2B Marketo 48

Writing on the Web

APRIL 18, 2011

You have to find what works for you in your business, with your target audience. But if you’re a busy professional, unless you have staff, you don’t have time for everything. Answer reader’s questions and educate. Blog this on Blogger. Share this on Facebook. But that’s not true.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Industrial Marketing Today

APRIL 22, 2010

Thomas , PhD Assistant Professor of International Business, University of Akron and the Editor-in-Chief, Journal of Transportation Security. For decades, business and management gurus have preached that manufacturers should focus on core competencies and innovate to remain competitive in a global market.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60