Litmus

JULY 28, 2022

Karelle Gordon – Marketing Director, Education, Fortune Media. She has worked with brands such as JetBlue, Away, Peloton, Banza, and Facebook. Jenny started her career in media planning, buying, strategy, new business, business development, and creative work at MEC, Publicis, and McCann Erickson.

Peer-to-peer 80

Peer-to-peer Thought Leadership Co-Registration Creativity 80

Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Here are some ideas: Use webinars to attract prospects and educate existing customers on new features. Also, you need to educate sales about the relative importance of quality vs. quantity of leads. Media Planning. VP of Marketing or CMO. Event Marketing. Brand Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. The primary audience for this newsletter is other marketers, but small business leaders might also find the content very interesting. They have excellent information on media planning and advice on the best content strategies throughout.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Sprout Social

JULY 6, 2022

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users , there’s no denying the strength Facebook has as a marketing goldmine. That’s why knowing the best times to post on Facebook can be a huge benefit to your social media content strategy. Best Times to Post on Facebook.

Facebook 115

Facebook Best Practices A/B testing Social Media 115

Martech Advisor

JANUARY 6, 2020

Social media marketing has become an integral part of marketing strategies for all businesses, and the real estate sector is no exception to this. A report by the National Association of Realtors suggests that 77% of realtors actively use social media for real estate in some form. Increased outreach. Enhanced Networking.

Social Media 110

Social Media Social Marketing Practices Media 110

SmartBug Media

MAY 15, 2020

In order to create effective marketing, nonprofit organizational teams must find creative and innovative ways to enhance their marketing and stand apart from for-profit businesses and like-minded organizations. Promote your blog on social media. Networking with local media for public relations, social media opportunities.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Go Beyond SEO

AUGUST 19, 2015

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan?

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you?

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Hubspot

MAY 24, 2010

Sometimes it is easier to see concepts visually to get a basic understanding and then do further research on the topics that are most relevant to your business. In today's post we collected some great visualizations of social media concepts including monitoring and content distribution. 22 Amazing Social Media Graphics 1.

Social Media 28

Social Media Education Media Budget Programs 28

Marketing Insider Group

JULY 13, 2015

If you write down your content marketing goals and plans to achieve them, you are more likely to do so – in fact, 5x more likely. FORGETTING TO BUILD A BUSINESS CASE UPFRONT. As said by our own content marketing expert, Michael Brenner , “Content marketing ROI starts with a strong business case.” TALKING ABOUT YOURSELF.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Marketing Insider Group

JUNE 1, 2015

She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. If you write down your content marketing goals and plans to achieve them, you are more likely to do so – in fact, 5x more likely. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Choozle

FEBRUARY 1, 2019

Tie your marketing metrics back to business outcomes. More and more companies are creating in-house programmatic media buying teams. As you ramp up, take advantage of the educational resources many programmatic advertising platforms offer to get your team up to speed and feeling confident to run the platform. Social media.

Advertising Agencies 41

Advertising Agencies Advertisements Advertising Paid Search Agency 41

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hinge Marketing

OCTOBER 9, 2013

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. On Twitter or Facebook?

Marketing Management 48

Marketing Management Consulting Social Media Social Marketing 48

Industrial Marketing Today

APRIL 22, 2010

Thomas , PhD Assistant Professor of International Business, University of Akron and the Editor-in-Chief, Journal of Transportation Security. For decades, business and management gurus have preached that manufacturers should focus on core competencies and innovate to remain competitive in a global market.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). The old ways of pushing out content is no longer effective. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Outbrain

SEPTEMBER 27, 2019

In a session called “Why Video Matters: Building Your Creative Strategy for Mobile,” Rebecca Kortenius, NA Business Education Partner at Facebook, focused on the importance of creativity in video ads and how it can make or break your campaign. Relevant, Audience-Specific Messaging. Clear Purpose. #1 1 Interesting Creative.

Storytelling 27

Storytelling Advertising Agencies Advertisements Advertising 27

Industrial Marketing Today

APRIL 28, 2010

Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. He is the Founder & President of Tiecas, Inc. –

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. See my review of the iPad review here) This content would also make a fantastic Facebook application. All of us have influences. Alright, your turn.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Industrial Marketing Today

AUGUST 17, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. If not, then you need to rethink your strategy to get the most out of optimizing your marketing content.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.” According to a study done by Professor John A.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 18, 2010

I know I have been guilty on more than one occasion of using popular clichés in my business marketing communications. I have added two of my own: cutting edge technology holistic approach You can read the complete list at The Encyclopedia of Business Clichés. The use of buzzwords or clichés in B2B marketing content is not a new trend.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. He is the Founder & President of Tiecas, Inc. – Get the free “Step-by-Step Guide to Website (re)Design” now.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. Do You Believe?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Industrial Marketing Today

JUNE 19, 2010

Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60