Remove brain-science-video-email-study
article thumbnail

How to map marketing science to the customer journey

Martech

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy. What comes to mind when you think about marketing?

article thumbnail

Neuroscience: video makes people happier than text

Martech

Carmen Simon is a neuroscientist and the Chief Science Officer at Corporate Visions, a company that provides science-backed marketing and sales training programs to enterprise clients. B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise

Vidyard

Use more video. That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. business professionals from industries including high tech, consulting, commercial, finance, banking, and insurance, who viewed a variety of text-based and video-based content assets and messages.

Studies 116
article thumbnail

A Marketer Must-Read: Using Behavioral Science in Marketing by Nancy Harhut

sagefrog

Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring strategies to align with the intricate workings of the human mind. Let’s break down why behavioral science is essential to good marketing and how the strategies in this book can be utilized.

article thumbnail

Supply chain woes for the holiday season?: Tuesday’s Daily Brief

Martech

Like the email from an airline encouraging me to book a flight at a time when U.S. Or the emails from an airline suggesting I re-book with them the week after they canceled my flight and offered no replacement (airlines seem to be especially good at aversive messaging). Neuroscience: Video makes people happier than text .

article thumbnail

Ask a Content Strategist: Answers to Your 7 Biggest Content Questions

Contently

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. What is your opinion on sending email content regarding the current situation? Email remains the best way to reach your audience with stories and build a connection. Did I make people think about things differently? The answer: Yes.

Content 185
article thumbnail

5 Ways to Ensure You’re Using Your Creatives Effectively

Navigate the Channel

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Call or email us to start a (creative) conversation. FAQs What is the common myth about creative types?