Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? You may be wondering what he can teach you about landing page copywriting.

Landing Pages 145

Landing Pages Copywriting Tips Lead Ranking 145

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Quick Takeaways.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

ConvertKit

NOVEMBER 26, 2019

As of today you can build landing pages and forms in ConvertKit for free , making it the easiest way to launch your next creative project. Instead of spending months pursuing it before you get feedback, setup a quick landing page and get in front of potential customers immediately! A landing page is perfect for that.

Landing Pages 135

Landing Pages Domain Validation Broadcasting 135

Metadata

JUNE 16, 2021

Why do so many B2B landing pages fail to convert well? The uncomfortable answer is that most landing pages struggle to convert because the copy is often pulled together at the last minute. …and writing landing page copy that motivates prospects to (a.) People who have ACTUALLY done this stuff before.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed.

Work Management 117

Work Management Viral Marketing Marketing Management Cold Calling 117

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. The Solution: Account-Based Marketing (ABM) with Personalized Landing Pages.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Ranking 136

Content Marketing Institute

JANUARY 8, 2019

Creating visuals for a landing page is kind of like dressing for a job interview. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. And, since stories can help conversions , landing pages are ripe for good storytelling.

Landing Pages 107

Landing Pages Tactics Conversion Storytelling 107

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page? Optin-in pages.

Landing Pages 64

Landing Pages Webinar Metrics Examples Template 64

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ConvertKit

OCTOBER 22, 2019

And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information. Why use landing pages. Utilizing landing pages for your business will make it easier to: Increase your email list. Test a new idea or offering.

Landing Pages 67

Landing Pages Template Ad Exchange Statistics 67

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. The “Weekly How To” Webinar Landing Page.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Hubspot

JUNE 10, 2019

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. 15 Free Professionally-Designed Landing Page Templates.

Landing Pages 77

Landing Pages Template Design Hubspot 77

ConvertKit

MARCH 25, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. Unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 72

Landing Pages Top of Funnel Opt-out Opt-in 72

Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. Don’t take anything personally. Then he read this — one of his now-favorite sales books. “I Don’t make assumptions.

Enterprise Management 86

Enterprise Management Lead Ranking Lead Scoring Salesforce.com 86

SmartBug Media

FEBRUARY 4, 2021

Landing pages should be a priority when it comes to designing your website. A landing page will help convert your visitors into leads. The more landing pages you have, the more leads you can bring in—if the landing pages are optimized correctly. E-book download? Using Multiple CTAs.

Landing Pages 59

Landing Pages Cost High Quality Lead Budget Programs 59

Martech

JANUARY 25, 2022

To address the problem of impersonal customer experiences, marketers need to place a renewed emphasis on personalization in their campaigns. More from the MarTech Conference >> Move from persona-based to person-based. According to Butler, marketers can help improve customer engagement through person-based prospecting.

Personalization 98

Personalization Top of Funnel Landing Pages Paid Search Agency 98

SmartBug Media

FEBRUARY 8, 2023

The process of understanding the customer based on their interests, demographics, and behaviors is known as personalization. Personalization makes a customer feel seen by the business and improves their shopping experience. For you, personalization can lead to more loyal customers and higher conversion rates.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Zoominfo

JUNE 16, 2021

While it’s true that not every cold prospecting email can be personalized to that degree, they can at least be made less impersonal by following a few simple guidelines. How to Personalize Your Prospecting Emails 1. Meaningful CTA’s > Booking a meeting While booking a meeting is the end goal, it may be jumping the gun.

Ideal Customer Profiles 100

Ideal Customer Profiles Personalization Outreach Opt-out 100

ClearVoice

MAY 3, 2020

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. 5 Must-read books for writers. How to sell more books. ‘Write.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

ConvertKit

MAY 2, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. And unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

Marketing Insider Group

AUGUST 10, 2021

Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design. If it’s a webpage or landing page, you’ll want your CTA above the fold (meaning, it’s visible without the visitor having to scroll down). Watch/Book Demo. Here are our 4 favorites: 1.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

ConvertKit

FEBRUARY 4, 2020

Creating and publishing your landing page is just the first step in growing your email list. You’ll need more than a beautiful landing page design and clear copy to convince your landing page visitors to convert into email subscribers. Successful strategies to help you promote your landing page.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Zoominfo

SEPTEMBER 18, 2018

Personalization. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Directive Agency

OCTOBER 11, 2019

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. Below are 15 different examples of highly-effective PPC landing pages.

Landing Pages 55

Landing Pages Ideal Customer Profiles PPC Top of Funnel 55

Vidyard

NOVEMBER 11, 2020

Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? In a sea of boring black and white text-based emails, a splash of color and personality will be a breath of fresh air to your prospects. The average person receives 121 work emails every day.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

LeadSquared

JANUARY 30, 2017

A great landing page does not only look good, but also converts well. Below are some brilliant landing page examples that fit the definition, and the reasons that make them work. Why is this landing page on my list? There are several questions in their head, but then they land on this page.

Landing Pages 52

Landing Pages Examples Marketing Automation Services Trigger Marketing 52

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. What lands on Twitter might receive crickets on LinkedIn. Want to take a page out of Maasa’s employer brand book and emulate her successful campaigns at Meta for your own recruitment marketing goals? You got this!

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Webbiquity

DECEMBER 20, 2022

Among the key brand elements to include are: Personality. Send Out Personalized Invitations. Personalization is a big part of modern event marketing, as it is with marketing in general. One of the best ways to personalize your event marketing is to send out personalized invitations and tickets. Tone of voice.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

ConvertKit

JUNE 18, 2021

Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Miller jumped into freelance writing sixteen years ago and hasn’t looked back, publishing three different nonfiction books: Two travel guides to the Jersey Shore and RUNNING: A LOVE STORY, her first memoir from Hachette. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. The best ads feel organic and are part of a personalized experience. We’ll repeat it again: The key to success is personable, organic messages that meet people’s needs. Image Source 1. Image Source 6.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Marketing Insider Group

SEPTEMBER 7, 2020

Yes, properly optimizing your website landing page with a clear offer, keeping the “important” information above the fold, and implementing strong calls to action (CTAs) can work wonders. Longer landing pages, when optimized correctly, can generate upwards of 22% more leads than shorter pages that include an above-the-fold CTA.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Marketing Insider Group

SEPTEMBER 12, 2023

It’s about conveying emotions, understanding cultural nuances, and resonating with our audience on a personal level. We’ve been sharing stories around campfires, through books, and across generations for centuries. Personalized Promotion. Can a machine really capture the essence of a heartfelt story or the subtleties of humor?

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Martech

APRIL 22, 2024

Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. Personalize your email content: Craft personalized and relevant email content that speaks directly to the needs and challenges of your target audience. Tone) Keep answers simple.

Lead Generation 104

Lead Generation Lead Ranking Tactics Lead Scoring 104

Martech

JULY 19, 2023

Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Quickly find the right context and actions for recurring customers using the new Subscriptions index page.

Data Hygiene 98

Data Hygiene Privacy Landing Pages CAN-SPAM 98