ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively. You open up a document, your fingers are hovering above the keyboard and…you freeze. Email newsletter.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Buffer

MARCH 31, 2022

It's not just for them — transparency can apply to anything, including writing a book or working on an album (see the TikToker sharing her journey to creating a Disney musical). I tweet small updates weekly or bi-weekly & the newsletter is the leading platform through which I share my journey.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Martech

MARCH 28, 2022

Get the daily newsletter digital marketers rely on. However, if you don’t think that’s possible and work comes in via the creative brief, have those submitted only as extra supporting documentation following a Collaborative Planning Workshop, not beforehand. Processing.Please wait. Collaborate from the beginning.

Planning 107

Planning Work Management Paid Search Agency Lead Scoring 107

Marketing Insider Group

DECEMBER 26, 2017

She also fell into the trap of buying too many books and courses. Dena uses her blog Inspired Life in Greece as a platform for self-expression, and to document how moving from California to Greece (where she’s from) gave her the courage to live a life aligned with who she is. She realised she needed to work out her priorities.

Blogger 255

Blogger Tips Comparison Top of Funnel 255

Hinge Marketing

JUNE 14, 2021

E-books/Books. Books are one of the most common—and highly valued—types of premium content products. With modern digital technology, it is easy to offer either a sample chapter to encourage a sale or a full length digital version of the book to accelerate thought leadership goals. Industry Newsletters.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

SmartBug Media

JULY 22, 2020

Document Your Personas. To do that, you’ll want to document your personas , including their challenges and what they care about. A great starting point is to take one of your best pieces of content, such as an e-book, guide, or white paper, and turn it into a simple conversion path, which includes: The content itself.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

BenchmarkONE

DECEMBER 2, 2021

Make Your Remote Work Culture an Open Book. That means you should share the remote culture document with every employee. Here, you have options like emailing employees or distributing the document across all your company’s communication channels. . Foster Trust Through Strong Communication.

Companies 77

Companies Business Lead Ranking Guidelines 77

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Also, document the capabilities of your current conversion optimization software, the new capabilities you would like to have, and those you can’t live without.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Some examples of digital products are video games, music, movies, apps, and e-books. This is easy if you’re self-publishing your book.

Examples 90

Examples Product Work Management Marketing Management 90

Martech

JUNE 17, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. What reporting do you provide that will document the ROI from our identity efforts? Get the daily newsletter digital marketers rely on. Take your list of use cases and then do some research. Processing.Please wait.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Vendors 106

KoMarketing Associates

APRIL 4, 2014

Including a call-to-action at the end of the document can only increase the chances that white papers can be a guaranteed sales revenue source. Other marketers have had success with giving white papers as a bonus to new clients or those that have signed up for a newsletter or email mailing list. Email Newsletters. How To Guides.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

NuSpark Consulting

NOVEMBER 3, 2019

Top-of-funnel marketing tools may include; social media, podcasts, blog posts, email newsletters and search engine ads. These may include; how-to projects, user community invitations, special offers, customer support documents and user-generated content channels on social media or blog posts. Give them content that delights them.

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Marketing Insider Group

JANUARY 27, 2020

MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. No need to limit the goodies to kids. September: Create Long-Form Content.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Contently

MAY 3, 2018

My professor explained it this way: Imagine if everything you ever wrote, from a sales pitch to a marketing newsletter to a novel chapter, had to be read by an audience of persnickety experts in your field. Romance readers tend to tear through one book per week , and Harlequin Books alone publishes 120 new romance novels per month.

Buzz 157

Buzz Paid Search Agency Aggregators Comparison 157

Scoop.it

DECEMBER 29, 2022

Instead, you want to focus on adding calls to action that; Capture their contact details : This could be “subscribe to access your free worksheet” or “download your free digital marketing e-book.” Offer Incentives for More Newsletter Signups. Top-of-the-funnel content pieces are great for attracting leads.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Oktopost

MARCH 20, 2021

Document new tactics and share your findings with multiple teams in your company. Turning old blog posts into revamped email newsletters, e-books, or guest posts is content repurposing at its finest. Then invite your existing newsletter subscribers and customers to share it with their networks. .

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Hinge Marketing

MAY 23, 2016

First, these documents are an excellent lead generator. 8) White Papers or e-Books. A variation on the white paper is the e-book. If you e-book goes into great depth on a subject, it can generate a great deal of buzz and establish your reputation. 9) E-newsletter. 6) Industry Research Reports. 10) Blogging.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Litmus

APRIL 15, 2022

But now we have a third part — a third document sent in the email: the AMP document. Brands using newsletters to connect with current and potential customers can add a little spark with AMP for email. Putting AMP for email to work. Emails consist of several parts.

Email Marketing 70

Email Marketing Paid Search Agency Webinar Metrics Top of Funnel 70

Content4Demand

APRIL 21, 2020

Even if someone did have extra time now, would they want to spend it watching a marketing video or reading an E-book while their lives are being upended by social distancing, panic hoarding and maybe crippling fear? This meant people with young children at home (41% of the U.S. Or even worse, illness, death or job losses?

Relevance 88

Relevance Urgency Marketing Content B2B Marketing 88

ConvertKit

MAY 14, 2021

It’s not as difficult as it may sound (we promise), and there are some very clear benefits: More readers can access your documents on their devices. Book formatting and rights management through Amazon’s Kindle services can cause headaches. There’s also a dedicated ebook page with listings for two postpartum books.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Biznology

APRIL 30, 2021

As we saw in last week’s newsletter, this is especially relevant now, with approximately 1 in 4 people actively considering career switches, with a significant subset of those folks citing poor work culture as a primary change driver. ” Book. Every book provides a chance to try another life you could have lived.

Fulfillment 104

Fulfillment Lead Ranking Lead Scoring Thought Leadership 104

The ABM Agency

SEPTEMBER 27, 2020

With over 250 grammar rules, this helpful tool provides a thorough analysis of your documents, assisting you in reaching your fullest potential as a B2B copywriter. HARO is a daily email newsletter sent out to sources in every field ranging from finance to marketing and other industries.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM Tools 52

Convert

OCTOBER 25, 2022

They may not be diligent about documenting (new) processes, experiment results, and learning. They are giving the best Miro boards and templates away in their newsletter. Tell the story of the intervention, using all the fun test documentation/SOPs you might have. So can a recalcitrant CRO practitioner. ? Boom, now spec it out.

Paid Search Agency 59

Paid Search Agency Tips Training Advertising Agencies 59

Content Marketing Institute

JANUARY 16, 2018

Set reasonable goals , document your strategy, create expectations based on your company and available resources, and put good processes in place. marketers who are the most committed are far more likely to have a documented content marketing strategy than those who are somewhat committed (58% vs. 19% – a 39-percentage-point difference).

Research 98

Research Content Marketing Paid Search Agency Marketing Budget Creation 98

GreenRope

DECEMBER 15, 2021

A marketing strategy is a document that explains how a company plans to drive awareness, conversions, and loyalty in the coming year. Monthly newsletters. Monthly newsletter. Many businesses are strapped for resources - time and money - and creating a complex plan just isn’t in the books. CHANNEL SELECTION.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 52

Contently

OCTOBER 25, 2017

Per CMI’s 2018 B2B Content Marketing Trends survey, 62 percent of content marketers who rated themselves as very successful or extremely successful have a documented content strategy. Do they sign up for a newsletter? Conversely, if you don’t have a strategy, there’s a good chance you won’t be successful.

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

Seismic

MAY 16, 2019

It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful at each stage of the sales process. E-Newsletters T hese are an essential part of an online marketing strategy.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

CoSchedule

SEPTEMBER 21, 2022

Physical document (chart paper or whiteboard). Better Documentation. Documenting upcoming events, projects, campaigns, and related tasks in an internal comms calendar gives you and your team a record of all that’s due, what you’re working on, and what you’ve completed. Email newsletters (internal or marketing emails).

Template 52

Template Enterprise Management Work Management Marketing Management 52

Content Marketing Institute

SEPTEMBER 3, 2018

Then, create a spreadsheet that documents and tracks the following: Your marketing goals. e-books, our blog, webinars, co-registration opportunities, etc.). For example, years ago we created a KPI document that allowed us to watch growth month-to-month in areas such as our email program, website, and social channels.

Webinar Metrics 108

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 108

Optinmonster

JANUARY 13, 2020

They’re living documents. As you can see, their calendar is totally booked up! For the sake of clarity, we’ll name our campaigns after the different types of content we’ll be putting on our editorial calendar today: blog posts, YouTube videos, and newsletters. In this demo, we’ll assign one Newsletter every Tuesday of the month.

Conversion 97

Conversion Youtube Hubspot Planning 97

Sprout Social

FEBRUARY 15, 2022

In my world of content creation, assignments can take a few hours or a few days, so per project rates are what work for me,” says Nicole Tabak , freelance copywriter, content creator and brain behind the Social Media Detox newsletter. “I Document every step in detail. How do they book a consultation with you?

Social Media 106

Social Media Consulting Media Work Management 106

Optinmonster

DECEMBER 19, 2022

This one offers a webinar for visitors interested in a specific topic, in this case book writing. The copy promises the result of a meaningful self-employed career, not just the features in the weekly newsletter. Stays.net presents abandoning visitors with a simple Yes/No choice and a compelling offer of increased bookings.

Intent 94

Intent Top of Funnel Examples Conversion 94

ClearVoice

NOVEMBER 7, 2019

Here’s the deal : Lang says because most companies are used to seeing proposals, they are more likely to be impressed with a writer who provides a document they can share, rather than email. Here, she was responsible for all customer-facing content, from newsletters to web copy and more.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Ranking 76

Sharpspring

MAY 6, 2021

Create the newsletter once and send it to all new customers no matter when they find you. Follow this with e-guides, e-books, white papers, and research reports. Send documentation on how to use your product or service, follow up with useful tips, offer guarantees, and ask for reviews. Save Money. Convert Customers.

Marketing Automation Services 86

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 86

Ambal's Amusings

MARCH 11, 2010

Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. WhitePaperSource Newsletter. While video represents an innovative approach to information delivery, document-oriented PDF white papers will remain the premiere way to distribute critical business information.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

ConvertKit

NOVEMBER 16, 2020

Eight-year-old Vannesia Darby watched The Preacher’s Wife almost every day, so when she saw the Whitney Houston song from the movie – “I Believe in You and Me” – in her mom’s piano book, she thought: I have to learn how to play this song. And ‘Thank you for documenting this' and ‘Thank you for saying what you said.'.

Work Management 130

Work Management Thought Leadership CAN-SPAM Consulting 130