Books Document Newsletter VALS 
Convince & Convert
JULY 28, 2010
Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Ask your customers directly.
Convince & Convert
AUGUST 3, 2010
3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. I have, however, documented the myriad ways in which Facebook is trying to become the plumbing of the Web at-large, making the website less powerful and less relevant. How can I help you?
Convince & Convert
AUGUST 3, 2010
3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. I have, however, documented the myriad ways in which Facebook is trying to become the plumbing of the Web at-large, making the website less powerful and less relevant. How can I help you?
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