How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)
Pam Didner
AUGUST 12, 2019
It’s an essential document to guide creation of creative briefs, content, and sales training. Please bear in mind: Messaging is NOT copywriting. Essentially, messaging is the prelude to content creation and copywriting. The messaging framework provides guidance for content creators, copywriters, and designers.
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