WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Case Studies. Content Marketing.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

Marketing Insider Group

AUGUST 12, 2020

As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” Let your employees create posts, and then have your editorial team (or even your copywriters) check for grammatical or spelling errors.

Social Media 307

Social Media Top of Funnel Social Marketing Marketing & Strategy 307

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A draft may have been written for a document, but you feel it could benefit from the fresh, objective perspective of an outside writer. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A draft may have been written for a document, but you feel it could benefit from the fresh, objective perspective of an outside writer. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Jill Konrath's book Selling to Large Companies is an essential read for understanding this environment. Books by Janice King.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Books by Janice King. Case Studies.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

OCTOBER 1, 2009

All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides. I am intrigued by a forthcoming book on this topic: The IT Value Network.).

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

JUNE 1, 2010

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). Don't use the writing process as a political tactic or as a substitute for the thinking and discussion that needs to happen offline for the document's topic, or worse, the product itself. What qualities, skills, actions, etc.

SME 120

SME Copywriting Rules Features 120

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Technical Writer or Technical Copywriter? Books by Janice King. Technical Copywriter. White Paper Writer.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Janice King is an award-winning freelance technical copywriter for global technology companies. Books by Janice King.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

MARCH 26, 2009

Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses. A press release to alert journalists and analysts is another document commonly created for every new product.

Comparison 120

Comparison Copywriting Banner Ads Press 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Marketing Insider Group

MAY 28, 2015

The clandestine nature of the enterprise and the political climate created a situation in which few scientific papers concerning the project were published for many years, the earliest ones were not accessible to the international community, and many details about the endeavor are still shrouded in mystery. Photo: ~Brenda-Starr~.

Creativity 100

Creativity Content Marketing Copywriting Content 100

Ambal's Amusings

SEPTEMBER 10, 2009

Sarah Mitchell's blog Global Copywriting. Casey Hibbard's book Stories that Sell. Jill Konrath's book Selling To Big Companies. Joe Pulizzi's and Newt Barrett's book Get Content. Casey Hibbard's book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Get Customers.

Case Studies 100

Case Studies Case Study Studies Work Management 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. What should you expect of a long-form copywriter?

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. What should you expect of a long-form copywriter?

Copywriting 120

Copywriting Paper Case Study Case Studies 120

ClearVoice

MAY 23, 2024

They have a meticulous approach to research and documentation that ensures accuracy, consistency, and clarity across your technical content. They ensure every word is purposeful and focused on driving measurable results that impact your bottom line. They’re pros at blending their writing expertise with an author’s unique voice. “50%

Copywriting 52

Copywriting Thought Leadership Content Storytelling 52

SmartBug Media

NOVEMBER 19, 2018

Part of your job as a marketer is to turn out great content, from 140-character social posts to lengthy white papers and e-books. Whether you write it yourself or you work with a copywriter or freelancer, making sure the project flows smoothly is important. Here’s how to crush your copywriting project. Calls to action.

Copywriting 88

Copywriting Case Study Case Studies Eye-Tracking 88

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's CopyWriting Blog. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

WriteSpark

SEPTEMBER 10, 2013

Would your copywriter catch this error or have the knowledge to avoid it? A writer should check all numbers in a document to assure accurate presentation and context. What level of numeric and statistics literacy should you expect from a technical copywriter? Best Books About Numbers for Copywriters. reporting.

Copywriting 120

Copywriting Statistics Paper Comparison 120

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

WriteSpark

SEPTEMBER 10, 2013

Would your copywriter catch this error or have the knowledge to avoid it? A writer should check all numbers in a document to assure accurate presentation and context. What level of numeric and statistics literacy should you expect from a technical copywriter? Best Books About Numbers for Copywriters.

Copywriting 120

Copywriting Statistics Comparison Class 120

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Costs to syndicate your white papers. Find White Papers. Bob Bly's CopyWriting Blog.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

KoMarketing Associates

JULY 6, 2017

We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. White Papers and E-Books. White papers and e-books are generally 5-75 pages long and expand greatly on one specific topic. Content Marketing in Specific Industries.

Resources 124

Resources Top of Funnel Content Paper 124

ClearVoice

DECEMBER 19, 2019

Legal documents and public records. Autobiographical books, research reports and other published works. For example, think of a book you’ve read with an extensive bibliography. That book is a secondary source. But, are they the best choice when creating a content marketing document? An interview you conduct.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

WriteSpark

OCTOBER 28, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. « Technical Writer or Technical Copywriter? Case Studies. Content Marketing. Sales Materials. Social Media. Strategy #1.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

Ambal's Amusings

OCTOBER 8, 2009

Sarah Mitchell's blog Global Copywriting. Casey Hibbard's book Stories that Sell. Jill Konrath's book Selling To Big Companies. Joe Pulizzi's and Newt Barrett's book Get Content. Casey Hibbard's book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Get Customers.

Case Studies 100

Case Studies Case Study Activities Studies 100

Hubspot

JULY 27, 2018

Business Casual Copywriting could be easily turned into its own aesthetic, with its own voice and tone, and its own identity. If my business name was just ‘Joel Klettke Copywriting’ — well, I'm the be-all-end-all of that business. Business Casual Copywriting , Alberta. My own name would've left me with less leverage.

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101

Brandpoint

NOVEMBER 28, 2018

Though this idea of converging media was not new at the time, Gini Dietrich’s 2014 book Spin Sucks , coined the term PESO to include shared media (and, you know, because “PESO” is catchy). In this book, Gini established a solid framework for implementing and embracing this model that has become widespread in the industry.

Paid Content 118

Paid Content Lead Ranking PR Media 118