Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine
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JANUARY 25, 2023
Pro tip: Create a Center of Excellence document that outlines how buying behavior is shifting and how those changes tie into current business challenges. I had no internal support and no copywriters,” Kaylee said. “I As exciting as that was, it lacked a necessity for any initiative, let alone a brand-new one: resources. “I
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