Marketing Edge

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Marketing Edge

Marketing Edge

Subscribe to our podcast « Political thinking will help companies better participate in social media Better search rankings and inbound marketing tactics can drive business » Blogging and American Top 40 is it coming to this? I was sitting on this post for the right time, and today’s New York Times article about blogger stress is the perfect trigger. It’s giving stress to bloggers, and why not? The temptation and the envy exist because for every A-list blogger (really, they are more like publishing companies) there are 1,000 others who want to be A-list.

Marketing Edge

Marketing Edge

The combination of blogs, new online publishers like TechCrunch and the Huffington Post, and social media sites are creating new opportunities for professional and unpaid journalism. There is also a way for other publishers of Web sites and print publications to post requests for articles. Writers then submit articles for that particular topic for the publisher to potentially purchase. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him.

Marketing Edge

Marketing Edge

News is something you distribute to the news media Avoid discussion of controversial subjects that impact the company No discussion of company strategy or internal debate Limit most of communication to print or text New PR Thinking Evaluate potential news items as if you were an editorial board of a multimedia publishing company monthly if not more frequently. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Why clients?

Marketing Edge

Marketing Edge

If you work for a media company, marketer, non-profit, or business and are looking to purchase the Brightcove platform to publish and distribute video on your own site, please visit the Brightcove Products Overview section of our website. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? channel.

Marketing Edge

Marketing Edge

Responses to “Owyang, Godin, and Mann on SAP Social Media Webcast – Business Using Social Media&# Jeremiah Owyang Says: December 7th, 2007 at 1:27 pm Thanks so much for publishing this! About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? link] I’ll live blog it here. imagine that.

Marketing Edge

Marketing Edge

As our regular listeners already know, I’m speaking at the forum, along with a whole slew of other great speakers from the world of “new communication.&# I spoke with Jim Ylisela, group publisher for Ragan Communications, co-presenter of the NewComm Forum. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media. Thanks! Subscribe to our RSS feed

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The future of blogging and online publishing

grow - Practical Marketing Solutions

Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. LinkedIn as a business publishing platform? LinkedIn as a business publishing platform? Is reading dead? Today? I’m not so sure. don't think so.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

For Sales Blogging and Social Selling – Think Like a Publisher

Avitage

It does not require sales people to “blog” – certainly not in the way most people, and marketing bloggers, think of blogging. We want to reduce the time sales people need to spend creating and editing […] The post For Sales Blogging and Social Selling – Think Like a Publisher appeared first on Avitage. Content Operations Featured Sales Enablement operationalize content marketing sales blogging social selling think like a publisher The practice of social selling has crossed the chasm and entered the tornado stage.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. The post If you stopped publishing your social content, would anybody notice?

What I Learned About Blogger Outreach from Surveying 4,000 Bloggers

WindMill Networking

I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This monthly Blogger Outreach column is contributed by Kristen Matthews. What I Learned About Blogger Outreach from Surveying 4,000 Bloggers by Kristen Matthews - Maximize Social Business. Blogger OutreachThis information has been very valuable for all influencer marketing professionals because it’s not very often that you get outreach advice from the people you want to team up with […].

How to Turn Anyone Into a Blogger

Hubspot

Brainstorming topic ideas, writing, editing, proofreading, publishing, promoting -- it’s a lot to ask from a handful of writers who have a plate full of client work to do. Whether you know it or not, every person that works for you is a potential blogger. It’s a real ‘teach a blogger to fish’ situation. Set Your Bloggers Free. But sometimes, it just can’t be helped.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results. Which means that the old disciplines that have served publishers for many years suddenly have new relevance. 27 of the PDF). That’s another great idea.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. That’s a lot of competition for vloggers. ” — Ron Gelok.

Blogger and Google+, using them together to great effect

Confluent Forms

There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? As a fan of Blogger, but also as a content strategist, I disagree. The blogger as himself/herself strategy Back to Mike Elgan's strategy.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish? This is common for business bloggers who don’t have clarity about blog goals. Or are you a little blocked, maybe even constipated? hope so.

What Should Brands Offer Bloggers in Exchange for Posts?

WindMill Networking

But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Some marketers just don’t have a big budget and if that’s the case, there are other things you can offer to make it a mutually beneficial … Continue Reading What Should Brands Offer Bloggers in Exchange for Posts? At this point, you know not to expect something for nothing.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. What are some of the best websites that all bloggers should add to their bookmark bar? Safari.

Do you have to be a great writer to be a great blogger?

grow - Practical Marketing Solutions

If you’re not confident in your writing skills, can you still be a great blogger? suggest that you literally read your blog posts aloud before publishing. Never publish a post that isn’t going to hold your reader’s attention. At the end of the day, the most important characteristic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger? The post Do you have to be a great writer to be a great blogger? By Mark Schaefer. Let’s be honest. Timely.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Times was the first newspaper to publish a breaking news story written by a computer. When I was 20, I was news editor for my daily college newspaper and publisher of an alternative campus journal. Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Last year the L.A. Brainstorming? ” Writing bots.

How to Become the Best Blogger in Your Niche

Hubspot

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success. And here’s the really good news: You can become the best blogger in your niche.

Social Media Influence Marketing : Publish Like a Pro!

WindMill Networking

How to publish like a pro in just a few clicks The automation solution to reach entrepreneurs and professionals The results of a recent study by Balihoo unveiled by eMarketer (via @fondalo Robert Caruso) shows that 78% of local brands attach importance to social media.  At the same time, only 25% of respondents intend to … Continue Reading. Social Media Influence Marketing : Publish Like a Pro! by Raymond Morin - Maximize Social Business.

Content Checklist: Don’t Publish Without It

Writing on the Web

Once I published a post without a title. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. But if you don’t use Scribe you could be publishing stuff that search engines don’t grasp. Blog this on Blogger. 10 Places to Publish Online Content. Readable. Understandable. Shareable.

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers. Have the courage to hit that publish button, even when you know it’s not perfect. I have a “healthy impatience.” Patient.

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Understanding and defining who your content is meant for (Circulation) and getting it to them (Distribution) are the core elements of the publisher’s mindset that marketers need to adopt. We are all publishers now.

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. Smart brands tell bloggers and influencers that they expect them to disclose in accordance with the law. Add “[Client]” to your tweet.

Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

Then, during an internal project in which we analyzed the effect of publishing volume to traffic, it hit me: We concentrated our analysis on the immediate traffic a blog post enjoys. This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. If the study centered on personal blogs, I’d understand.

Dwell 40

How to pitch a blogger

Biznology

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger?

Should Publishers Blog?

Hubspot

Trained journalists and editors viewed platforms like Blogger and LiveJournal as communities where ‘just anyone could write.’. Publishers can take a lesson from content marketers in that many business blogs provide community forums, in addition to opportunities for employees and awesome writers to share their favorite ideas. So, Should Publishers Blog? Sense of Community.

Social Media for Busy Business Bloggers

Writing on the Web

Once your post is published, do NOT auto-feed it into the networks (see “ Say NO to Auto-Feeds:Your Blog & Facebook, Social Sites.”) With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? It’s the numbers. If you want customers, you need to go where they are online. Over 25% of U.S.

Blogger Outreach Trend of 2014: Transition from Informal to Structure

WindMill Networking

While I think we will see a quite a few new trends in blogger outreach as brands are … Continue Reading Blogger Outreach Trend of 2014: Transition from Informal to Structure by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. Trade publishing has declined for plenty of other reasons as well, but resistance to new technologies and modes of communication has been a critical factor. would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst.  But few publishers need to be warned against that. If anything, the B2B industry needs to encourage early adopters, not bemoan them.

5 Trends from New Blogger Survey That Probably Won't Surprise You

It's All About Revenue

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. What Media are Bloggers including in their Content?

5 Tips For Maximizing Your Published Content

Hinge Marketing

You’ve published your content, now what? So let’s take a look at 5 tips to help maximize your published content. 1) Showcase on your website. When your content is first published, don’t keep it to yourself. One of the greatest ways to maximize your published content is to continuously share your content on social media. And voila! Think about it.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

How can you overcome this trepidation and become a more confident blogger? ” I have never, ever pushed the “publish” button and been 100% happy with anything I have written.  If I waited around for that I still would not have published my first post. Being an effective blogger means having the courage to be imperfect. What do I write about?

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. 70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. This groups represents 21.8% of all business bloggers in the study. For example: ?80% Sales Enablement. Advocate Enablement.

I am a blogger. In other words, a piece of meat.

grow - Practical Marketing Solutions

If you are a blogger, expect to be copied, cheated, and ransacked. These examples have involved small-time players brashly using blogger’s content for their own commercial gain. One of the world’s largest companies was boldly taking copyrighted content from an individual blogger and using it on their own promotional site. The post I am a blogger. by Mark W.

Words 106

Do you have to be a great writer to be a great blogger?

grow - Practical Marketing Solutions

If you’re not confident in your writing skills, can you still be a great blogger? suggest that you literally read your blog posts aloud before publishing. At the end of the day, the most important characterstic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger? Start.

The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal. The Internet is such a gift.