B-to-B Labs

Trending Sources

The future of blogging and online publishing

grow - Practical Marketing Solutions

Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. LinkedIn as a business publishing platform? LinkedIn as a business publishing platform? Is reading dead? Today? I’m not so sure. don't think so.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. The post If you stopped publishing your social content, would anybody notice?

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. That’s a lot of competition for vloggers. ” — Ron Gelok.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results. Which means that the old disciplines that have served publishers for many years suddenly have new relevance. 27 of the PDF). That’s another great idea.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish? This is common for business bloggers who don’t have clarity about blog goals. Or are you a little blocked, maybe even constipated? hope so.

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. Smart brands tell bloggers and influencers that they expect them to disclose in accordance with the law. Add “[Client]” to your tweet.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Times was the first newspaper to publish a breaking news story written by a computer. When I was 20, I was news editor for my daily college newspaper and publisher of an alternative campus journal. Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Last year the L.A. Brainstorming? ” Writing bots.

Blogger and Google+, using them together to great effect

Confluent Forms

There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? As a fan of Blogger, but also as a content strategist, I disagree. The blogger as himself/herself strategy Back to Mike Elgan's strategy.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. What are some of the best websites that all bloggers should add to their bookmark bar? Safari.

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers. Have the courage to hit that publish button, even when you know it’s not perfect. I have a “healthy impatience.” Patient.

What Should Brands Offer Bloggers in Exchange for Posts?

WindMill Networking

But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Some marketers just don’t have a big budget and if that’s the case, there are other things you can offer to make it a mutually beneficial … Continue Reading What Should Brands Offer Bloggers in Exchange for Posts? At this point, you know not to expect something for nothing.

5 Tips For Maximizing Your Published Content

Hinge Marketing

You’ve published your content, now what? So let’s take a look at 5 tips to help maximize your published content. 1) Showcase on your website. When your content is first published, don’t keep it to yourself. One of the greatest ways to maximize your published content is to continuously share your content on social media. And voila! Think about it.

Brands Take Note: Bloggers are Journalists in the Eyes of the Law

grow - Practical Marketing Solutions

The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue statement—written or verbal—that tends to damage someone’s reputation). Historically, brands have argued that bloggers should not receive the same First Amendment protections as members of the institutional press, but the 9th U.S.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

How can you overcome this trepidation and become a more confident blogger? ” I have never, ever pushed the “publish” button and been 100% happy with anything I have written.  If I waited around for that I still would not have published my first post. Being an effective blogger means having the courage to be imperfect. What do I write about?

I am a blogger. In other words, a piece of meat.

grow - Practical Marketing Solutions

If you are a blogger, expect to be copied, cheated, and ransacked. These examples have involved small-time players brashly using blogger’s content for their own commercial gain. One of the world’s largest companies was boldly taking copyrighted content from an individual blogger and using it on their own promotional site. The post I am a blogger. by Mark W.

Words 110

Should Publishers Blog?

Hubspot

Trained journalists and editors viewed platforms like Blogger and LiveJournal as communities where ‘just anyone could write.’. Publishers can take a lesson from content marketers in that many business blogs provide community forums, in addition to opportunities for employees and awesome writers to share their favorite ideas. So, Should Publishers Blog? Sense of Community.

5 Trends from New Blogger Survey That Probably Won't Surprise You

It's All About Revenue

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. What Media are Bloggers including in their Content?

Social Media Influence Marketing : Publish Like a Pro!

WindMill Networking

How to publish like a pro in just a few clicks The automation solution to reach entrepreneurs and professionals The results of a recent study by Balihoo unveiled by eMarketer (via @fondalo Robert Caruso) shows that 78% of local brands attach importance to social media.  At the same time, only 25% of respondents intend to … Continue Reading. Social Media Influence Marketing : Publish Like a Pro! by Raymond Morin - Maximize Social Business.

How to pitch a blogger

Biznology

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger?

Do you have to be a great writer to be a great blogger?

grow - Practical Marketing Solutions

If you’re not confident in your writing skills, can you still be a great blogger? suggest that you literally read your blog posts aloud before publishing. At the end of the day, the most important characterstic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger? Start.

How to Become the Best Blogger in Your Niche

Hubspot

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success. And here’s the really good news: You can become the best blogger in your niche.

Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

Then, during an internal project in which we analyzed the effect of publishing volume to traffic, it hit me: We concentrated our analysis on the immediate traffic a blog post enjoys. This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. If the study centered on personal blogs, I’d understand.

Dwell 40

Social Media for Busy Business Bloggers

Writing on the Web

Once your post is published, do NOT auto-feed it into the networks (see “ Say NO to Auto-Feeds:Your Blog & Facebook, Social Sites.”) With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? It’s the numbers. If you want customers, you need to go where they are online. Over 25% of U.S.

Should we have multiple company bloggers?

grow - Practical Marketing Solutions

Let’s look at the implications of this decision by comparing three different corporate blogging strategies: The multiple blogger strategy. team of bloggers contributes content, with or without attribution. Multiple bloggers also distributes the workload and provides the best opportunity for frequent, consistent content. The single blogger strategy. Advantages.

Are there any ethical bloggers left out there?

grow - Practical Marketing Solutions

There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! Tell me how much would it cost us for you to publish the review in the blog area of your website. When I get inquiries like the one above, I wonder if I am that much out of step with the times compared to other bloggers.  Am I simply idealistic? 

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Understanding and defining who your content is meant for (Circulation) and getting it to them (Distribution) are the core elements of the publisher’s mindset that marketers need to adopt. We are all publishers now.

Content Checklist: Don’t Publish Without It

Writing on the Web

Once I published a post without a title. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. But if you don’t use Scribe you could be publishing stuff that search engines don’t grasp. Blog this on Blogger. 10 Places to Publish Online Content. Readable. Understandable. Shareable.

The Social Media Publishing Model for Publishers

Junta 42

I delivered a presentation yesterday at the Minnesota Magazine and Publishers Association (MMPA) about how publishers can leverage social media channels to grow their online footprint (and revolutionize their business). What business are you in as a publisher ? This is something that all publishers should be doing.  Be prepared. Those days are coming to an end.

How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Hubspot

They all publish content on Medium. He publishes an ongoing series on advanced cat grooming techniques. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. In fact, if you're just getting started on the platform, there's a fair amount to learn before you hit publish.

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. 70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. This groups represents 21.8% of all business bloggers in the study. For example: ?80% Sales Enablement. Advocate Enablement.

The blogger’s electronic arsenal

grow - Practical Marketing Solutions

Every video I have published on {grow} has been done with one take and no editing.  I am in the middle of a heavy travel schedule and I seem to be carrying around more and more electonics to support my office on the road. laid everything out on the hotel room bed and … it is getting to be a little ridiculous. Please … no lectures about Macs!  This is my rock. This saves editing.

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. But everywhere I attended (there were three courses per day over four days), even opening paragraphs ignored this online basic fact of life: When publishing online, your content must be optimized for search engine indexing. For sure, most journals are all published online.