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The future of blogging and online publishing

grow - Practical Marketing Solutions

Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. LinkedIn as a business publishing platform? LinkedIn as a business publishing platform? Is reading dead? Today? I’m not so sure. don't think so.

The state of earned media blogger outreach


I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. The post If you stopped publishing your social content, would anybody notice?

For Sales Blogging and Social Selling – Think Like a Publisher


It does not require sales people to “blog” – certainly not in the way most people, and marketing bloggers, think of blogging. We want to reduce the time sales people need to spend creating and editing […] The post For Sales Blogging and Social Selling – Think Like a Publisher appeared first on Avitage. Content Operations Featured Sales Enablement operationalize content marketing sales blogging social selling think like a publisher The practice of social selling has crossed the chasm and entered the tornado stage.

The state of the blogger outreach union ten years on


I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. That’s a lot of competition for vloggers. ” — Ron Gelok.

Blogger and Google+, using them together to great effect

Confluent Forms

There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? As a fan of Blogger, but also as a content strategist, I disagree. The blogger as himself/herself strategy Back to Mike Elgan's strategy.

The next generation of bloggers is here. And they are computers

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Times was the first newspaper to publish a breaking news story written by a computer. When I was 20, I was news editor for my daily college newspaper and publisher of an alternative campus journal. Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Last year the L.A. Brainstorming? ” Writing bots.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish? This is common for business bloggers who don’t have clarity about blog goals. Or are you a little blocked, maybe even constipated? hope so.

What Should Brands Offer Bloggers in Exchange for Posts?

WindMill Networking

But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Some marketers just don’t have a big budget and if that’s the case, there are other things you can offer to make it a mutually beneficial … Continue Reading What Should Brands Offer Bloggers in Exchange for Posts? At this point, you know not to expect something for nothing.

Why it pays to be a patient blogger

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But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers. Have the courage to hit that publish button, even when you know it’s not perfect. I have a “healthy impatience.” Patient.

Brands and Bloggers: Keep Your Sponsored Content Legal

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Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. Smart brands tell bloggers and influencers that they expect them to disclose in accordance with the law. Add “[Client]” to your tweet.

The Ultimate List of Websites Every Blogger Should Bookmark


All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. What are some of the best websites that all bloggers should add to their bookmark bar? Safari.

Five ways to be a more confident blogger

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How can you overcome this trepidation and become a more confident blogger? ” I have never, ever pushed the “publish” button and been 100% happy with anything I have written.  If I waited around for that I still would not have published my first post. Being an effective blogger means having the courage to be imperfect. What do I write about?

I am a blogger. In other words, a piece of meat.

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If you are a blogger, expect to be copied, cheated, and ransacked. These examples have involved small-time players brashly using blogger’s content for their own commercial gain. One of the world’s largest companies was boldly taking copyrighted content from an individual blogger and using it on their own promotional site. The post I am a blogger. by Mark W.

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Do you have to be a great writer to be a great blogger?

grow - Practical Marketing Solutions

If you’re not confident in your writing skills, can you still be a great blogger? suggest that you literally read your blog posts aloud before publishing. At the end of the day, the most important characterstic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger? Start.

Social Media Influence Marketing : Publish Like a Pro!

WindMill Networking

How to publish like a pro in just a few clicks The automation solution to reach entrepreneurs and professionals The results of a recent study by Balihoo unveiled by eMarketer (via @fondalo Robert Caruso) shows that 78% of local brands attach importance to social media.  At the same time, only 25% of respondents intend to … Continue Reading. Social Media Influence Marketing : Publish Like a Pro! by Raymond Morin - Maximize Social Business.

Brands Take Note: Bloggers are Journalists in the Eyes of the Law

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The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue statement—written or verbal—that tends to damage someone’s reputation). Historically, brands have argued that bloggers should not receive the same First Amendment protections as members of the institutional press, but the 9th U.S.

Content Checklist: Don’t Publish Without It

Writing on the Web

Once I published a post without a title. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. But if you don’t use Scribe you could be publishing stuff that search engines don’t grasp. Blog this on Blogger. 10 Places to Publish Online Content. Readable. Understandable. Shareable.

Are there any ethical bloggers left out there?

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There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! Tell me how much would it cost us for you to publish the review in the blog area of your website. When I get inquiries like the one above, I wonder if I am that much out of step with the times compared to other bloggers.  Am I simply idealistic? 

How to Become the Best Blogger in Your Niche


So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success. And here’s the really good news: You can become the best blogger in your niche.

Should we have multiple company bloggers?

grow - Practical Marketing Solutions

Let’s look at the implications of this decision by comparing three different corporate blogging strategies: The multiple blogger strategy. team of bloggers contributes content, with or without attribution. Multiple bloggers also distributes the workload and provides the best opportunity for frequent, consistent content. The single blogger strategy. Advantages.

Content Marketers: How to Think and Act Like a Publisher


But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Understanding and defining who your content is meant for (Circulation) and getting it to them (Distribution) are the core elements of the publisher’s mindset that marketers need to adopt. We are all publishers now.

Should Publishers Blog?


Trained journalists and editors viewed platforms like Blogger and LiveJournal as communities where ‘just anyone could write.’. Publishers can take a lesson from content marketers in that many business blogs provide community forums, in addition to opportunities for employees and awesome writers to share their favorite ideas. So, Should Publishers Blog? Sense of Community.

Why Bloggers Abandon Their Blogs Too Early [Video]


Then, during an internal project in which we analyzed the effect of publishing volume to traffic, it hit me: We concentrated our analysis on the immediate traffic a blog post enjoys. This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. If the study centered on personal blogs, I’d understand.

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The blogger’s electronic arsenal

grow - Practical Marketing Solutions

Every video I have published on {grow} has been done with one take and no editing.  I am in the middle of a heavy travel schedule and I seem to be carrying around more and more electonics to support my office on the road. laid everything out on the hotel room bed and … it is getting to be a little ridiculous. Please … no lectures about Macs!  This is my rock. This saves editing.

How to pitch a blogger


So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger?

5 Trends from New Blogger Survey That Probably Won't Surprise You

It's All About Revenue

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. What Media are Bloggers including in their Content?

Social Media for Busy Business Bloggers

Writing on the Web

Once your post is published, do NOT auto-feed it into the networks (see “ Say NO to Auto-Feeds:Your Blog & Facebook, Social Sites.”) With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? It’s the numbers. If you want customers, you need to go where they are online. Over 25% of U.S.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. Trade publishing has declined for plenty of other reasons as well, but resistance to new technologies and modes of communication has been a critical factor. would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst.  But few publishers need to be warned against that. If anything, the B2B industry needs to encourage early adopters, not bemoan them.

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. 70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. This groups represents 21.8% of all business bloggers in the study. For example: ?80% Sales Enablement. Advocate Enablement.

5 Tips For Maximizing Your Published Content

Hinge Marketing

You’ve published your content, now what? So let’s take a look at 5 tips to help maximize your published content. 1) Showcase on your website. When your content is first published, don’t keep it to yourself. One of the greatest ways to maximize your published content is to continuously share your content on social media. And voila! Think about it.

Blogger Outreach Trend of 2014: Transition from Informal to Structure

WindMill Networking

While I think we will see a quite a few new trends in blogger outreach as brands are … Continue Reading Blogger Outreach Trend of 2014: Transition from Informal to Structure by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. 70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. This groups represents 21.8% of all business bloggers in the study. For example: ?80% Sales Enablement. Advocate Enablement.

The Social Media Publishing Model for Publishers

Junta 42

I delivered a presentation yesterday at the Minnesota Magazine and Publishers Association (MMPA) about how publishers can leverage social media channels to grow their online footprint (and revolutionize their business). What business are you in as a publisher ? This is something that all publishers should be doing.  Be prepared. Those days are coming to an end.

How to Fight Trolls: A Blogger’s Survival Guide


Bloggers have plenty to worry about. Think about it: A blogger can learn to overcome most writing anxieties by simply managing their time wisely, being open to feedback, or practicing how to use a semi-colon. As a blogger, there are few things more frustrating than a troll hijacking the discussion in the comments section of a post you just published. Probably very few.

The Long Tail of Blogger Outreach


That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal. The Internet is such a gift. 

How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform


They all publish content on Medium. He publishes an ongoing series on advanced cat grooming techniques. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. In fact, if you're just getting started on the platform, there's a fair amount to learn before you hit publish.

New Blogger? Get Started on WordPress.com

Marketing Action

Last week we published a blog post, “ Why Blogging Is More Important Than Ever ” that’s a reminder about all the ways that blogging can bring you traffic and credibility, and a collection of smart tactics to take your blog posts to the next level. It can be used as a content management system, which is an interface that allows users to create, edit, organize, and publish their web content.

8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)


It''s okay -- it happens to pretty much every new blogger. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Writing a blog post is much different than writing a term paper -- but when bloggers first start out, they usually only have experience with the latter. That''s so easy," they say. monkey could do your job!".