Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

DECEMBER 2, 2020

billion to be exact), sharing business-related content on your preferred platforms will likely expose you to new customers. Learn About Your Personas. If your overall business goal is to learn more about your target markets or buyer personas, using different social media sites can help you do this.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Marketing Insider Group

DECEMBER 20, 2011

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? This brings us to the question of whether to start with personas or topics? This brings us to the question of whether to start with personas or topics?

ROI 100

ROI Content Marketing Generation Planning 100

ConvertKit

JUNE 4, 2021

During Tim Grahl ’s From Zero to Platform: The First 3 Steps to Start Your Book Marketing webinar, he said: What’s easier: work to get 10 million followers on Twitter, or work with someone who has 10 million followers on Twitter to promote your book? Develop reader personas. Find out where your reader personas hang out online.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Webbiquity

FEBRUARY 2, 2015

Identifying the appropriate corporate persona and tone via social media. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Twitter, 255 million active users. This way, your content won’t get lost in the sea of tweets and posts. billion active users.

Social Media 100

Social Media Social Marketing Media Business 100

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” SOCIAL MEDIA MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ). 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

NuSpark Consulting

MARCH 3, 2016

Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach. Split up the paragraph into a series of tweets you can share on Twitter. Content Syndication.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Sprout Social

SEPTEMBER 21, 2020

Photography blogger John Watson says, “the right focus can create an emotional connection with the viewer.” On the contrary, in early June the brand’s social team halted all planned content and dedicated their platform to sharing resources and amplifying Black voices. Trauma and tragedy may be part of it, but it’s not everything.

Communities 136

Communities Paid Search Agency Customer Surveys Social Media 136

Moz

AUGUST 27, 2019

While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines. With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. What are keywords? Not at all!

Keywords 71

Keywords Blogger RSS Opt-out 71

NuSpark Consulting

JULY 13, 2014

Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. The next step is one you’ve probably already done when defining your own content strategy, developing personas. Be as specific as possible when building your personas.

Outreach 100

Outreach Rules Tools Buzz 100

Integrated B2B

NOVEMBER 7, 2019

And what is gated and non-gated content? Here is a quick overview of how you can use these four media types to enhance your content marketing strategy. Before you embark on a marketing campaign, you need to understand your personas as well as their pain points to then develop content that empowers them in their decision-making.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

Rev

FEBRUARY 1, 2018

When it comes to writing about music, you can’t just choose a simple blogging platform, since it’s entirely likely you’ll be posting not only stellar content, but also music videos and playable audio content, and maybe even interacting with readers using polls and special musical chat rooms. 2 Choose a topic and write well.

Best Practices 60

Best Practices Marketing & Strategy Blogger Guidelines 60

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

JULY 6, 2020

Rather than paying an in-house blogger to write full-time for your brand, you might consider hiring a freelancer to write those two posts per week, which is undeniably cheaper than the alternative. Outsourcing Content Marketing. There are a number of marketing tools and platforms available to make the content creation process simpler.

Work Management 99

Work Management Marketing Management Paid Search Agency Advertising Agencies 99

EveryoneSocial

FEBRUARY 16, 2021

Brands work with them to build awareness, promote product launches, answer questions from potential customers, generate content, offer discounts, and encourage sales. They typically rose to fame through the internet and include prominent bloggers, vloggers, podcasters, and social sensations. Brand Fans. Platform Expertise.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Hubspot

NOVEMBER 11, 2020

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. Aside from remarkable content, of course.). From there, readers can browse content specifically catered to them.

Design 101

Design Examples Best Practices Microsite 101

Marketing Insider Group

JANUARY 12, 2012

It starts by defining and understanding the buyer “personas” who are already interested in your solution category. Create Content. I have spent a lot of time on Content Strategy lately as this topic is becoming more widely discussed by marketing folks across every industry and size of business. Share With Care.

Inbound Marketing 100

Inbound Marketing Planning Marketing Management Buyer's Journey 100

Hubspot

MARCH 6, 2017

If you choose to do this, you can use a CMS (content management system) to do so. Once you've created your website, most CMS platforms offer plugins to help you optimize your content for search (look for SEO plugins). When it all boils down, Google essnetially tries to find the best piece of content to present to the person searching.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

ANNUITAS

FEBRUARY 9, 2012

In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. You can follow Ardath on Twitter at @Ardath421. AG: Content marketing is a hot topic and like many other hot topics today definitions vary and everyone wants to jump in and give their own spin.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

Hubspot

SEPTEMBER 6, 2012

Last week, Twitter launched a new update to their promoted tweets that should get marketers pretty pumped. Now Twitter advertisers can show promoted posts to the people they are actually interested in targeting. Target Twitter Users by Interest. If not, you might need to do a little brushing up of your buyer personas.

Promotion 28

Promotion Twitter Buyer Personas Blogger 28

Hubspot

NOVEMBER 29, 2018

If you are a photographer or want to display your artwork, these simple photography themes will allow you to share your content in a way that looks nice, organized, and doesn’t detract from your work. Newspaper also has social media and YouTube integration so you can seamlessly share your content with your followers on all mediums.

Best Practices 76

Best Practices Enterprise Management Blogger Display 76

Valasys

JUNE 6, 2019

Exploring the Influencer Personas With Proven Affinity: Choosing relevant influencer persona is an important pre-requisite when it comes to implementing influencer marketing as these are the people who will be in-charge of effectively delivering marketing messages to buying prospects.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Martech Advisor

OCTOBER 1, 2019

To create maximum brand impact, you would have to craft unique, creative, and relevant content. Although popular social media platforms such as Facebook, Twitter, Instagram, etc. Collaborating with Key Opinion Leaders (KOL) like bloggers, celebrities, influencers, etc. Social Media Marketing.

Marketing & Strategy 47

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 47

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. If you write high quality content, you can succeed with that. So how do I create content in such a scenario? You need to have a blog.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Hubspot

OCTOBER 27, 2016

Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? Outlining your personas is a vital part of planning your social media presence. What motivates them?

Social Media 28

Social Media Planning Media Buyer Personas 28

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. They have 3,200 Twitter followers , and the account essentially parrots their Facebook status updates.

Case Studies 141

Case Studies Case Study Social Media Studies 141

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Hinge Marketing

OCTOBER 17, 2019

If you listen to the way others talk about you and respond to your content you can begin to understand how others perceive you brand. Earned Media is a term to describe any kind of unsolicited content written about your firm by an outside resource which wasn’t directly paid for or created by a member of your staff. Persona research.

Work Management 48

Work Management Marketing Management Service Media 48

KoMarketing Associates

AUGUST 19, 2013

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Tony Zambito

JULY 24, 2011

" Content Marketing: “The term, content marketing, I am seeing here and there.    The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing.  The Future of Buyer Personas is Social - Part 2 (customerthink.com).

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Hubspot

JUNE 20, 2018

Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network. Segment your email lists by buyer persona. Use varying types of email subscriptions to send more targeted content to specific segments of your marketing personas.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Biznology

JUNE 20, 2013

Typically the webmasters/bloggers that respond to stock emails are low-hanging fruit, and any site worth its salt is going to need extra effort. For example, this site wanted off-the-cuff writing so I tried to break away from formality – this is the main pitch from one of my personas.

Link Building 80

Link Building Outreach Ad Building PageRank 80

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. Free content will get you farther. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100