Remove differences
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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Once you grasp some of the key differences, you’ll be more effective with your efforts. In the B2B landscape, the buyer’s journey is markedly different from the impulse-driven consumer behavior seen in B2C.

SEO 241
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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. For content, I crave authority. Objectives.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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Top Tips for Beginner Bloggers

Biznology

If you’re anything like the average beginner blogger, then you probably don’t know where to start. To help you answer them, here are some key questions to ask yourself and a few top tips for beginner bloggers: What are you aiming for? And, in addition to having the right content strategy, matching your tone of voice is important.

Blogger 112
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How to Market with Mom Bloggers

Convince & Convert

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths. Less is more.

Blogger 164
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How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. I’ve always loved the content production side of what we do.

B2B 168
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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Include local communities in your content.