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Market Validation: The One Step You Can’t Afford to Skip

Vision Edge Marketing

To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. Market validation and selling share a common effort: conversations. You decide to leapfrog the validation step.

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Data Validation Process: Fueling Data-Driven Decision Making

Lake B2B

This is where data validation comes into play, serving as the linchpin for businesses looking to make strategic decisions based on trustworthy information. Understanding Data […] The post Data Validation Process: Fueling Data-Driven Decision Making appeared first on Blog.

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Don’t Build It, Yet: How Content Can Validate Your Next Product Idea

Animalz blog

Content-led product is an approach we’ve pioneered at our startup Parabol , in which teams use content to validate new markets and product ideas. Content Is the Leanest Product Without building anything, content-led product helps you validate ideas and organic traffic potential. What Is Content-Led Product?

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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It? deliverability rate.

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Make your tweets beautiful with the help of the Twitter Cards Validator Tool

Biznology

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. So, I tried validating a Biznology article I wrote from a couple weeks ago. blog so I’ll tell you how it goes.

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Newsletter Tips From Ann Handley… Validated!

Litmus

While we were doing a great job pushing some awesome content with Litmus Weekly from our own blog and the broader email community, it lacked any personality or narrative. The post Newsletter Tips From Ann Handley… Validated! Here’s a side-by-side of what Litmus Weekly looked like before and after : Making a human connection.

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What Is Bottom-of-Funnel Marketing? Validating the Purchase

ClearVoice

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. For example, it isn’t appropriate for sales to reach out to someone who just subscribed to the blog to see if they want a demo or a consultation.