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How Content Marketing Builds Trust

Marketing Insider Group

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Weight Watchers has a blog sharing the real life weight-loss experiences of its members as well as tips for diet and exercise.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. The importance of careful targeting is hard to overstate. Remember, though, that you don’t have to pitch to them.

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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Each platform comes with its unique conversion tracking methods, but if you would like to consolidate your tracking efforts, consider leveraging Google Tag Manager to manage all of your conversion tracking actions in one system. These metrics guide your decision-making process based on data, the numbers don’t lie.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

What would you do with a blog that averaged 150,000 monthly views? Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

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7 Ways to Boost Your New Website Launch with Inbound Marketing

SmartBug Media

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. Those weeks and months leading up to your launch are a determining factor to the success or failure of your launch. Create high-quality, relevant content.

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What's a Website Title (Title Tag) & Why Does It Matter for SEO?

Hubspot

To consider what a title tag is, and why it matters for SEO, let's start with an example. A website title, or title tag, is an HTML element that specifies the content of a web page. A search engine knows the title of a web page by finding a title tag in the code -- for instance, on "What Is Marketing? What is a website title?

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How to Disclose Affiliate Content In An Authentic Way

Anyword

Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. Any failure to disclose an affiliate link can result in the brand and its affiliates facing liabilities, which typically come in the form of fines and other penalties. Why Do We Have to Disclose Affiliate Links? For social media?

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