KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

Validation 100

Validation Content Blogger Social Media 100

Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Ah, yes, nirvana. The good news?

Business Blogging 100

Business Blogging Business Domain Blogger 100

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Marketing Insider Group

MAY 20, 2015

A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. Often, however, basic search is only a crude indicator of intent. The next generation of search will be informed by social—sometimes referred to as social search. Let’s start with the basics of SEO.

SEO 100

SEO Lead Ranking Purchase Intent Lead Scoring 100

KoMarketing Associates

APRIL 1, 2020

These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. Third Party Validation. Scan branded search results for opportunities to update company information across third party sites. How do B2B marketers build trust in today’s digital marketing environment?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Hubspot

OCTOBER 2, 2018

What is Google Search Console? That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Marketing Insider Group

MAY 1, 2023

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Experienced digital agencies (mentor) are offering knowledge to help content marketers outsmart search engines (enemy) to achieve page one ranking (reward).

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

seo.co

FEBRUARY 15, 2021

Foreign or international SEO refers to the method of optimizing your website and search presence for a global audience. Google accounts for nearly 70% of all global search traffic. For starters, use Google Analytics and other search engine tools to check where your website’s traffic is coming from. How To Begin Foreign SEO.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Marketing Insider Group

AUGUST 1, 2023

Additionally, it can be difficult to get interviewees to open up and deliver the information you’re searching for. While it’s great for research, we still recommend validating any information that comes out of your AI tool with your team, your own data, and your users. But note that AI is still just a tool.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Choozle

FEBRUARY 12, 2019

There’s plenty of data around the value of various digital marketing and advertising efforts, but it’s often outdated or hidden inside of a long-form blog post. Just in case your own numbers aren’t speaking enough for themselves, this stat is a pretty good one to show that your paid search efforts aren’t for nothing.

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

Spiralytics

AUGUST 23, 2023

Creating helpful content is only half of the journey when it comes to optimizing your website for search. You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. This code helps search bots recognize every page, whether it’s an article, product, recipe, event, etc.

SEO 62

SEO Practices SERP Lead Scoring 62

Zoominfo

JANUARY 8, 2020

Not only do providers like ZoomInfo offer the highest quantity of contact information, but also a wide variety of attributes that will help you on your search: including job title, function, company hierarchy, and much more. The post How to Build a Sales and Marketing Database from Scratch appeared first on ZoomInfo Blog.

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Martech

APRIL 26, 2023

HubSpot’s new AI content assistant (beta) can help your team quickly create ideas, outlines and drafts for blogs, landing pages, emails and other content without leaving HubSpot or learning a new tool. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 102

Knowledge Base Hubspot Validation Landing Pages 102

Hinge Marketing

JANUARY 5, 2023

As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. Let’s review a real-world example… this blog post! I am writing this blog post with the intention of ranking for the keyword “inbound content marketing.”

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Marketing Insider Group

DECEMBER 8, 2021

The result is brand relevance and search engine visibility. Over the last decade, hundreds of studies and research reports have validated this point. You can connect with him on social media or read at his social media blog. These types of insights can inform all content marketing. Brand building to familiar faces.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Webbiquity

NOVEMBER 8, 2022

The more individuals who agree with a notion, the more valid it looks to the observer. Better Facebook Page ratings boost search rankings. The post Nine Benefits of Using Social Proof in Marketing appeared first on B2B Marketing Blog | Webbiquity. Social evidence relies on the conduct and activities of many individuals.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

LeadSquared

FEBRUARY 4, 2021

It’s obvious (and has been discussed widely before), that increased ad spend would lead to a traffic spike because of a higher number of brand searches. However, the increase in the brand searches and the organic traffic wasn’t proportional. Therefore, there are good chances that different people can see different search results.

Organization 52

Organization Google Ads SERP 52

Webbiquity

MARCH 30, 2021

Utilize Voice Search for Local SEO and Lead Generation. Voice search is hot. With such huge reach, voice search is clearly worth evaluating as part of your marketing strategy. Additionally, 48% of internet users have been using voice since before 2020 for regular web searches, including e-commerce. billion by 2024.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Sharpspring

AUGUST 24, 2022

Google Search. Google is an incredible resource when it comes to finding new topics ideas and gives you tons of hints on what people are searching for. As a dog treat maker, I’m obviously interested in getting my products in front of health conscious dog owners so let’s start by searching for “dog tricks.”. Google Trends.

Generation 115

Generation Content Lead Ranking Lead Scoring 115

PureB2B

MAY 30, 2022

The Leadiro database is created by; Searching 4 billion web pages for whitepapers, case studies, social networks, news articles, blogs, press releases, job adverts, management profiles and BOD profiles. The post How we create the Leadiro database appeared first on DemandScience.

Ideal Customer Profiles 62

Ideal Customer Profiles Validation Case Study Case Studies 62

Optinmonster

MARCH 30, 2024

Validate and simplify customer’s buying decisions. After searching “plumber” in Google, this company’s reviews page popped up first. Shoppers across all age ranges expect an average of 112 reviews per product when they search online. Here’s a giant list of blogging stats and facts.

Statistics 68

Statistics Brand Identity Branding Peer-to-peer 68

Martech

MAY 4, 2023

Roku introduced an AI-powered contextual search that finds “iconic plot moments” in Roku content that would match a brand’s message and places their ads in real-time. It also has starter templates for websites, blogs and ecommerce. Contentful’s Composable Content Platform’s Scale is an AI content generator feature.

Marketing AI 115

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 115

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Scoring Lead Ranking 44

Matchcraft

JANUARY 3, 2018

Following is our roundup of the most common hurdles for B2B marketers in their fight to gain ground in search. The challenge is, before you can start making smart decisions about your search and broader digital strategy, you need data you can count on. Updating your website or blog continuously. The complex search audience: B2B.

Paid Search Agency 67

Paid Search Agency Companies B2B Mobile Marketing 67

Go Beyond SEO

FEBRUARY 29, 2024

With the increasing competition in the industry, it is essential for accountants to leverage the power of local search engine optimization (SEO) to attract new clients and establish their brand locally. When potential clients are looking for accounting services in their area, they turn to search engines like Google.

Marketing Management 78

Marketing Management SEO Service Ideal Customer Profiles 78

Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. Dynamic Landing Pages by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Content Standard

NOVEMBER 7, 2017

But over the past few years, whether I’m searching for broad terms—like “steak recipe” and “healthy meal ideas”—or more specific recipe titles, I keep finding myself rapidly scrolling through pages of blog content praying for a succinct recipe at the bottom. Some days I’m lucky.

Paid Content 43

Paid Content SEO Blogger Click Rate 43

Webbiquity

AUGUST 26, 2021

With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. Social proof validates your brand’s trustworthiness and value and helps prospects make the purchase decision. Try to handpick a few of your top reviews you think would resonate with people.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Animalz blog

APRIL 18, 2023

Google Risk Back in April 2022, Google’s John Mueller , shared a pretty clear stance on the validity of AI-generated content: “Currently, it’s all against the webmaster guidelines. Generative AI may represent a watershed moment for modern search. So creating organic search-focused content may become less valuable for businesses.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Square 2 Marketing

JUNE 14, 2021

If you do a Google search for “how to drive visits to my website” you will get many results with 25+ things to do to drive traffic to your site. Many of those tips are all valid and will strengthen the traffic flow to your website. This blog post explores how to ensure that: The visits you’re getting are from your target audience.

Marketing Websites 94

Marketing Websites Effectiveness Validation Traffic 94

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? What if I told you that, although these thoughts may be valid, other terms and phrases should be coming to mind? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Benefits of Blogging.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Martech

DECEMBER 13, 2023

The AI Image generator is useful for helping users create illustrative images to accompany blogs and other content. The AI Meta Tag Generator works in tandem with the Semrush keyword research integration and helps to ensure that blogs and other pages have well-structured keyword-optimized meta tags.

CMS Development 115

CMS Development SEO Trends API 115

Contently

MARCH 22, 2022

SEO tools are part of the problem because they restrict you to writing only about things people already search for. For example, they have an input of existing articles that rank for keyword X, and they urge you to include the same keywords, headings, and examples—regardless of whether or not they fulfill search intent.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. Validate content strategy. If you’re unsure about your content strategy and you want to validate its relevance and efficacy to some degree, pay attention to your user feedback.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52