Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development. Guest post by Nina Petrov.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

FEBRUARY 22, 2022

Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Record those presentations or panel discussions. Promote the video.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Hubspot

APRIL 13, 2021

How can you make your blog more profitable? If you often read the news online, you've likely come across a paywall. Perhaps you can create WordPress plugins or blog templates, or maybe you can offer social media graphic templates or unique budgeting spreadsheets. This is a question most of us are searching for an answer to.

Template 99

Template Rules User-Generated Content Communities 99

Trade Press Services Newsletter

JUNE 1, 2023

Sign up for email newsletters, mailing lists, blogs and news alerts. When you take these steps, you’ll get the inside scoop on new features, product updates and other industry news that can provide valuable insights about what they’re doing and what they’re about to do. Social Listening Is Key.

Analysis 130

Analysis Comparison Keywords Case Study 130

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. But what exactly is thought leadership content marketing ?

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Webbiquity

MARCH 8, 2022

News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. This helps it promote the most relevant products and maximize sales. Content upgrades are lead magnets you create for specific blog posts. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

NOVEMBER 29, 2022

Your menu should be easy to understand and highly visible on each web page. Consider using breadcrumb navigation to help web visitors understand their current location in relation to other pages and navigate back to previous pages as needed. Include a link to the page in your menu and throughout your blog posts.

Marketing Websites 285

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 285

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. You’re targeting a product champion or decision maker acting on behalf of a larger group rather than an individual buyer.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Marketing Craftmanship

AUGUST 29, 2017

All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if the goal of a blog and other forms of content marketing is to generate new business. People read blog posts to gain insights and opinions. You have no blogging strategy.

Ideal Customer Profiles 100

Ideal Customer Profiles Opinions Linkedin ROI 100

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content. Speed to market.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. But that’s not all. Increase ROI.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Launch Marketing

APRIL 10, 2024

Reaches Your Key Decision-Makers Social media can be an effective marketing platform and a go-to for receiving news. Inform your audience on company news, new content, employees and more. Share valuable third-party content pieces to balance internal and external news. User-Generated Content.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Marketing Insider Group

MARCH 11, 2024

Want to show off a new product? Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. A video that convinces viewers to take the plunge and buy your product or sign up for your newsletter is a video that’s doing its job. Make a video. Video to the rescue.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Webbiquity

MARCH 25, 2021

It all starts with getting actual testimonials for your products or services. For high-end products, the sales rep or primary point of contact for customers will need to reach out directly to their clients. The good news is that there is no shortage of options here. Different Testimonials for Different Pages.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below. Help Scout.

Design 101

Design Examples Best Practices Microsite 101

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Are you nervous you might not find enough buyers for your new launch? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Yes, Apple positions its launch events as product releases.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Promote your products or services. Share news and deals. But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Maybe your mind goes to stories about travel, yoga, and exciting new restaurants to try. Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ?

Examples 78

Examples Paid Search Agency Work Management Marketing Management 78

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in. But consistently posting new content relevant to your audience and full of variety can take time and effort.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e., web forms, additional pages viewed, on-page engagements, shares of your content, etc.)

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. Setting specific goals and objectives for your blog.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!” ” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!”

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Play at least 50% of a product video. However, only a very small percentage of these users went to the home page of the Google Merchandise Store.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

SocialPilot

MARCH 5, 2024

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. Thereby, it is important that you make a proper analysis of all your key productive Facebook metrics to avoid the listed setbacks.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? Popups are an excellent way of keeping your audience informed about sitewide news, redirecting users to popular posts, and more. But one of the best ways to use a popup is to grow your blog’s newsletter subscribers.

Blogger 72

Blogger Work Management Marketing Management Template 72

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. Compared to page one articles, what does your content lack?

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. ” E-commerce brands, for example, will likely rely on “Product,” “Price,” and “Reviews and Rating” schemas the most. Use a schema markup generator.

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Sprout Social

JULY 21, 2022

Community blogging sites. Form communities and discuss relevant news within them. How brands can use video sharing sites: Use video to demonstrate how your product or service works. Stream everything from concerts to eSports, product launches and beyond. Should you focus on photos? What about forums? Social networking.

Social Media 145

Social Media Social Marketing Media Curation 145

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Take transcript snippets and write blogs around the topic. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Messaging is how you talk about your product in relationship to your market (audience + competitors). Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Scoop.it

NOVEMBER 17, 2022

They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. The blog written by one of the more re-tweeted people in the digital marketing world is a top option. HubSpot’s Marketing Blog. 15 Marketing Newsletters to Follow.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Atomic Reach

OCTOBER 26, 2018

The good news is that creating your own images isn’t as difficult as it used to be. As a blog owner, this is something you need to take advantage of when creating your images. For the main image on my landing page, I’m hardly likely to go with a stressed business person who’s tearing their hair out. They want realness.

Conversion 102

Conversion Landing Pages Transparency Opinions 102