Biznology

MAY 21, 2021

This will be my final newsletter for the next few weeks as school winds down and we set out on some well earned vacation time in late May and early June. ” Blog Posts HBS Working Knowledge: Why Can’t More Leaders Teach? I will be back next month and I look forward to publishing the next series of posts.As

Thought Leadership 151

Thought Leadership Lead Ranking Lead Scoring Organic Leads 151

Biznology

FEBRUARY 26, 2021

I have and continue to curate a range of material, and this will be one of several newsletters that offer interesting insights not necessarily anchored to a specific topic. The first 3 articles and the entire suite of blog posts are all worth your time and consideration. ” Blog Posts. Persuading the Unpersuadable.

Rules 104

Rules Peer-to-peer Curation Privacy 104

Biznology

MAY 10, 2017

Here are a few good tips to get started: join their newsletter lists. mention them in your blog posts (with a link back to their sites). Doing some good social listening will allow you to determine the best channel to engage them. respond to their emails. share their content on social media channels. engage where they engage.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

MARCH 25, 2019

Instead, you’d want the articles and blog posts you’ve written about the product to show up in search results. If your site is a popular, established online magazine or blog, this may very well be the case. Many people seem to believe that if they create a brilliant piece of content , their target audience will rush to read it.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

DECEMBER 20, 2017

I wrote a blog post ( see above ) on what CSUN tells us about how accessibility and elearning work together, and in March, wrote a commentary for Mealey’s Litigation Report on what the conference had to say about higher education institutions and the American with Disabilities Act. Which all got me thinking about sharing knowledge.

Personalization 80

Personalization Thought Leadership Conference Training 80

Biznology

JULY 24, 2020

This is the first of a couple of health and care-related themed newsletters that will be forthcoming this month. ” Blog Posts. There is also some great reading regarding the shelf-life of our current management theories and asking what’s next as well as a fairly comprehensive and current study about the future of work.

Thought Leadership 104

Thought Leadership Curation Efficiency Newsletter 104

Biznology

FEBRUARY 5, 2013

1) Email List/Newsletter — Are you subscribed to any newsletters? I am subscribed to the newsletters of Seth Godin , Chris Brogan , CC Chapman, and Christoper Penn. They’re all kings of the email newsletter — and I am never disappointed. Chris Penn is a maestro.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

AUGUST 22, 2014

Here’s how repurposing old blog posts can simplify your life. ” It’s not enough to write an occasional blog post. Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence. Here’s how to make it happen: Revise old blog posts.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Biznology

APRIL 30, 2021

As we saw in last week’s newsletter, this is especially relevant now, with approximately 1 in 4 people actively considering career switches, with a significant subset of those folks citing poor work culture as a primary change driver. Blog Posts. There is much here for folks at all levels.]. ” Welcome to the YOLO Economy.

Fulfillment 104

Fulfillment Lead Ranking Lead Scoring Thought Leadership 104

Biznology

AUGUST 13, 2020

It might be how to get your product or service in front of a few key clients, so you write blogs to show up for those searching for your product or service. Say you are a mobile pet groomer and, to get the word out about your services, you write some posts for your blog about the fact you do mobile grooming and other grooming tips.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

OCTOBER 16, 2020

the newsletter resumes. ” Blog Posts. Greetings – I hope you, your families and friends continue to be well, safe and healthy! As we start October (when did that happen?), So much has happened over the course of my one month hiatus…2020. Well, what can I say? Rich Litvin: What are you optimizing for?

Thought Leadership 118

Thought Leadership Press Demand Effectiveness 118

Biznology

APRIL 18, 2014

Blog post length. Frequency of social media posts and email newsletters. Time of day for social media posts and email newsletters. There’s nothing wrong with starting small and expanding as your comfort level grows. Some things you might focus on include. Subject line length. What topics to cover in your content.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

NOVEMBER 1, 2013

Blogs offer a form that Facebook doesn’t have. Monthly Newsletter Slider Social Media Marketing' Because what Facebook does can give us clues as to how the whole industry will go. Now, understand, I am not saying that Facebook is the best at everything. YouTube is definitely a more important place for video.

Social Media 80

Social Media Facebook Lead Ranking Media 80

Biznology

JULY 31, 2019

When done right, every detail on your site, from the UX elements like colors and fonts to your product pages and blog posts, helps you position yourself as an authoritative resource and inspire people users to convert. Facebook lets you create/join relevant groups and communities and share your valuable blog posts.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

FEBRUARY 3, 2014

I blog (you might have known that). Internet Marketing Monthly Newsletter Slider Digital marketing Education learn marketing social media Thought' I teach more classes on digital marketing than I can keep track of. I work at several different universities and I do even more corporate training. All of that work is to help people learn.

Class 80

Class Education Internet Marketing Newsletter 80

Biznology

SEPTEMBER 13, 2012

Most marketers overvalue the first two (blog page views and retweets, for example) and undervalue the last two (email subscriptions from people who first read the blog and, ultimately, sales from among that group). There are four types of content marketing metrics: consumption, sharing, leads, and sales. Did sales double that week?

Content Marketing 80

Content Marketing Planning Clickthrough Landing Pages 80

Biznology

SEPTEMBER 1, 2011

In this month’s Biznology newsletter, I want to share with you how I stayed active on Twitter while on vacation. What I do is have my marketing manager go through all of the books and blog posts I have written and extract sentences that she gives me for my approval. Next year, I want to do the same thing for blog posts.

Social Media 80

Social Media Media Domain Twitter 80

Biznology

JULY 13, 2012

It can be a 250 word blog-post that comments on an industry trend affecting your target audience. Not everyone who reads your email newsletter will have subscribed to your blog feed. (Not coincidentally, as you aggregate and curate, you’ll be arming yourself with great raw material for developing original content.).

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

JANUARY 28, 2013

Despite blogs and websites flooded with advice for content marketing and consultancy groups that can handle it on behalf of the clients, companies are still awash in buzz word philosophy that is not grounded in actual practice. A well-formulated marketing tactic needs perfect, or nearly perfect, timing and flawless execution.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Biznology

JULY 16, 2013

What’s more, the more you can fill in your past on your blog the greater the number of pages that Google will be able to index about you. To put this in context, my blog, Because the Medium is the Message , has 9,491 blog posts as of last count. know about you. So, you only have a couple-dozen? I couple-hundred?

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

DECEMBER 9, 2016

Material for your newsletter can be great content for your Facebook feed. Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. Would a YouTube tutorial from a designer really help them connect with you? Test communication to hit your target audience.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

NOVEMBER 15, 2012

Or does your site have only the usual, “sign up for our newsletter” blocks? This includes your website and blog(s), your email newsletters, social media, and any other channels you use for lead generation and customer acquisition. And you’ve given them no other options.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Biznology

AUGUST 16, 2010

I started thinking about this a while ago at my blog and I want to expand on the idea here. Many times people will have so much to say (I am guilty here as well) that they will cram everything into one newsletter, e-mail update, or blog post, thinking they have accomplished something. That's not informing someone.

Intent 80

Intent Content Internet Marketing Newsletter 80

Biznology

MARCH 11, 2014

So, every morning, you need to line up your day: your daily dose of azathioprine, your daily blog post, your daily tweets, your daily pins, your daily Facebook posts, and your daily dose of comments, responses, retweets, reports, favorites, and the like. Don’t’ Freak Out. At least social media is a two-way street.

Social Media 80

Social Media Media Forrester Training 80

Biznology

OCTOBER 6, 2015

Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. The biggest reason why this happens is never because anyone’s too busy.

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Biznology

OCTOBER 15, 2012

65% Email Newsletters. Goals / Metrics of Success. 51% Lead Generation. 38% Brand Awareness. 34% Thought Leadership. Favored Content Types. 74% Online Articles. 60% White Papers. 58% Case Studies. 57% Videos. The takeaway for any marketer not actively engaged in content marketing has to be, jump in or be left behind.

BtoB 80

BtoB Content Marketing Wikipedia Content 80

Biznology

OCTOBER 4, 2011

When we reach out and pitch to thousands of bloggers, however small or niche, if they’re within maybe one but generally a handful of loosely-defined topics, we always reach well outside of the echo chamber of a conversation that tends to get contained within the walls of a tech blog or mommy blog.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

NOVEMBER 24, 2014

SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. This occurs through a blog, newsletter, PR releases, and social media sharing. Find the right one and and you’ve found an invaluable asset.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Ranking 80

Biznology

NOVEMBER 28, 2012

I even have a newsletter that you can subscribe to about my comings and goings. The vast majority of my social media sharing, including this blog post, is not designed to sell you anything. But that’s not all that I do. I’m honestly trying to help.

Opt-out 80

Opt-out Social Media Opt-in Linkedin 80

Biznology

APRIL 23, 2021

” Blog Posts. ” Seth’s Blog: Enrollment. ” Seth’s Blog: Enrollment. “In the post-pandemic world, many companies will embrace the lessons learned from more than a year of telecommuting and not fully return to the office. Josh Bersin: Understanding The Exciting, New, Disrupted Labor Market.

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Biznology

DECEMBER 13, 2012

The last thing you want to do is risk your audience’s trust by associating your blog/newsletter/webinar with a stranger who has a bad rap you don’t know about. Promotional Considerations. As I mentioned above, adding value for your audience by adding a wider variety of content is a win-win.

Content Marketing 80

Content Marketing Ad Exchange Advertising Agencies Content 80

Biznology

JANUARY 28, 2014

” None of this stuff was originally designed into the system. Like a Chevy Silverado 2500HD trying to pull up a stump, Google’s pulling as hard as it can, loosening the roots, letting off, slacking the rope, then pulling hard again, letting slack, for as many times as it takes to get the stump out, intact.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

NOVEMBER 26, 2014

Develop a blog post listing your top content from the past year? Include it in your email newsletter? Look for ways to repurpose that content in new channels (can you take your existing material and compile it into an ebook or white papers? Share it on social channels? And on and on and on?)

Word of Mouth 80

Word of Mouth Search Engine Marketing Search Marketing Google 80

Biznology

OCTOBER 3, 2010

Is it considered work for an employee to answer a comment on her company-sponsored blog post at 9 pm on Monday night? Tags: Monthly Newsletter Social Media Marketing business digitalmarketing internetmarketing marketing marketingandadvertising socialmedia. What does that have to do with social media?

Social Media 80

Social Media Media Paid Search Agency Newsletter 80

Biznology

DECEMBER 11, 2013

Whether that’s a landing page or your social media profile/presence or the sidebar materials in your email newsletter, you have to aim everything toward conversion. . This may not be possible on someone else’s blog, but you certainly can make it happen on the digital properties you own.

Top of Funnel 80

Top of Funnel Content Lead Ranking Lead Scoring 80

Biznology

NOVEMBER 2, 2012

This can be done in physical ways like leaving business cards at each other’s offices or swapping advertising in each other’s newsletters. There are also many online opportunities for partnerships, like exchanging comparable banner ads on each other’s websites or swapping guest blog posts with your own links.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Biznology

JULY 29, 2010

No blogging, no Twitter, no work, except I did keep up with e-mail, albeit a bit sporadically. And I am going to do almost the same thing this year—I'm even using the same picture for my blog post as last year. But I am going to make sure that the blog does not lie fallow for a month the way it did last year.

Internet Marketing 80

Internet Marketing Twitter Newsletter Tagging 80