Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. 10 ways to increase blog conversions Write compelling and informative content.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

FEBRUARY 1, 2009

While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. And hey, this blog is called "Anything Goes Marketing" so I'm just keeping it real on here and keeping you in the loop on the latest marketing trends.

Twitter 100

Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). In addition, this information (email clicks) can be tracked. keep reading.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

FEBRUARY 12, 2007

Old Spice continues this "experience" theme with a blog written by a number of so called experts. Old Spice: Blogs at Their Best Here's what I liked about this blog: It's a real blog because I could leave a comment which made me happy. It's not like a normal site that just displays information. It's simple.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. Reduce the complexity to getting access to information on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

AUGUST 26, 2006

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. You can apply this to your blog as well as Problogger recently demonstrated the successfulness of lists.

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

NOVEMBER 29, 2006

Arguably the whole concept of comments on a blog make blogs authentic and entertaining. On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. How can businesses capture the excitement of blogs? This is an easy answer - place these videos on a blog.

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

APRIL 7, 2010

When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Social media highlights.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

FEBRUARY 6, 2008

If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. The drawback for bloggers is that you can't get Adsense but hey, if I was blogging for the money I would have quit long ago. I've got a fairly simple solution.

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

APRIL 23, 2007

The website is no longer a site that you go to when you want the latest information and then leave - it's become a community that many web users call home. My blog, your blog, OUR blogs : As a community member, you can write your own blog on USA Today or you can read one of the various "expert blog" on the USA Today website.

Web 2.0 100

Web 2.0 RSS User-Generated Content Communities 100

Anything Goes Marketing

JULY 4, 2010

Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. Here are the problems with this approach: If you ask for too much information, your form conversion rate will go down. Are you allowing people to update their information? Hi everyone. People lie.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

NOVEMBER 19, 2006

If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer. For all of us bloggers it's imperative that we thank all of those people out there that have either left a comment on your blog or linked to your blog.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

OCTOBER 23, 2006

Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information. Your newsletters should not only be used as awareness tools to keep current customers informed as well as nurture potential prospects. Why combine it with your email newsletter with your blog of course!

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

MAY 26, 2007

your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. A while back I wrote about the concept of a " blogletter " that combines a newsletter and a blog. When you leave a comment on my blog, I get an email that tells me what you wrote about.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

AUGUST 16, 2006

If you have people that have found you from say Google or Yahoo, I would ask the least amount of information possible to access a key whitepaper when they first land on your site. On this follow up email, you can ask for additional information to see if the prospect is truly interested and qualified Blogging is very similar.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

JANUARY 27, 2008

With this additional information, you can target these people accordingly. Slightly change a headline or subject line in emails sent to different contacts using standardized information in your database. There is no such thing as private information in the 21st century. then the cost to re-build your database.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. That is very cool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

AUGUST 28, 2006

Clicking on "Contact" brought up an easy to use form that only asked for the basic amount of information. Blogs don't really need a contact us page as it's easy enough to leave you a comment (or at least it should be) but it would be interesting to add some sort of feedback form. Tags: business blog web design.

Lead Generation 100

Lead Generation Contacts Generation Leads 100

Anything Goes Marketing

DECEMBER 12, 2006

You may like to monitor your site traffic to see which keywords and referrers are bringing traffic to your blog or who is on your blog right now (hey - I see that you're reading this and I thank you from the bottom of my keyboard). It's also cool to see which countries are reading your blog.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

AUGUST 24, 2006

Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. If you have business blog (which you should), you can even send them a link and encourage them to subscribe. Makes sense eh?

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

DECEMBER 15, 2008

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. Let's assume that the marketer may not know all of this information just yet. My recommendation is to use the right messaging based on what you know about the contact.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

DECEMBER 13, 2007

I came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport. This is a great idea and you can do a lot with this concept as the confirmation page is like a gateway into receiving additional information.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

APRIL 21, 2010

I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it. As he stated he read all the complaints but wanted to make an informed decision. Wind also conducts surveys and has their CEO regularly contributing to the corporate blog.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

SEPTEMBER 16, 2006

It allows you to announce your blog to the rest of the world, and easily find information that other blogs have blogged about. It also lets you know where your blog stands in comparison to other blogs - i.e. how popular it is. I can't afford to have a service like this not spider my blog.

FAQ 100

FAQ Blogger Tagging Ideal Customer Profiles 100

Anything Goes Marketing

OCTOBER 3, 2006

It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. What is Your Strategy?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

AUGUST 7, 2007

Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant. Provide easy access to FAQs and contact information and have someone on the other end of the line.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

NOVEMBER 29, 2006

Why not multitask to get your real work done and find out more information about the IBM blade server that you had your eye on. At the very least you can ask for an email address so you can send them some personalized information. Perhaps point them to a new resource on your site or to a blog article. You go Blue!

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

JANUARY 18, 2009

PLEASE add your own experiences by commenting on this blog. If you notice, it's recommended that all customer blog posts be followed up on. Can you send me a DM with your contact information? Valeria Maltoni wrote a blog post on her experiences with Skype. Here are my recommendations: Decide when to respond.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

AUGUST 1, 2006

At the heart of blogging is what some people may call " user generated content " (UGC). You could say that Blogger is a massive user generated content platform that provides Google with a tremendous amount of marketshare in the blog space. That is providing the ability for every day people to have their say. Makes CNN more human.

User-Generated Content 100

User-Generated Content Generation Best Practices Content 100

Anything Goes Marketing

AUGUST 10, 2006

Great article by Karen Gedney over at ClickZ regarding ways to market yourself using your Outlook (or other email client) "out of office" feature by including a link to a blog that you may be updating on the road, a conference you may be attending, a product release you are working towards, some information regarding where you are etc.

Planning 100

Planning Conference Paid Search Agency Tagging 100

Anything Goes Marketing

OCTOBER 20, 2009

I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are. For more information on this topic, see The Buying Process; Auditing your Content Assets.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Use your blog to promote an offer that is exclusively through Twitter.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

SEPTEMBER 30, 2006

The Element that informs the rabbit that it has 4 wheel drive. PPS - What if Honda had included a blog for this camaign so we could keep the buzz going about this great car and great campaign?? Blogging still has a ways to go before it breaks into B2C full force. It's funny! You're interacting with rabbits and other animals.

Order 100

Order Youtube Wikipedia Advertising Agencies 100

Anything Goes Marketing

OCTOBER 15, 2006

After reading this book (which only took me about 3 hours to plow through) I was even inspired to think about a white paper that would be specific to blogs. Michael believes that white papers really should be without humour and personality but blogs as we know are much different and are all about being informal.

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

JULY 19, 2006

A web conversion, could be a request for some additional information, someone sending you feedback or an online purchase. The goal of this is to keep people on your website, help them find the information that they're looking for and to make this whole process very easy.

Conversion 100

Conversion Marketing Websites Autoresponders Case Study 100

Anything Goes Marketing

JUNE 22, 2008

Always ask yourself if you really need those additional form fields (say for segmenting or personalization) and can you get that information in a future campaign or do you need this information right away. Another consideration is to ask subscribers what type of information they would like to receive.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

MARCH 18, 2007

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. The first item I would recommend is only ask for the basic information - name, email, company. You should be able to take the company name and find out this information yourself. I found #4 interesting: "Using qualifying copy".

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100