FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

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FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

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Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly. Let’s get into it!

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Landing Pages Conversion Rate Conversion Peer-to-peer 171

Liveintent

MARCH 23, 2021

The point is that a clear CTA with a relevant and strong landing page (aligned to your campaign objective) is more likely to drive action than one that isn’t. But this isn’t the only detail that can make or break your landing pages. Read on for the keys to making your landing page irresistible.

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Landing Pages Lead Scoring Lead Ranking Top of Funnel 127

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

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Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

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Landing Pages Conversion Rate Conversion Peer-to-peer 130

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Send users to pages that match their search intent. The goal of a landing page is to sell.

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Landing Pages Ad Building Cross-Selling Bundling 130

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

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ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

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Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Peter’s great landing page strategy?

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Landing Pages Business Conversion Rate Click Rate 140

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. For more information on building a keyword list from the ground up, give the following posts from my KoMarketing colleagues a read through: How to Generate New Keyword Lists and Ideas.

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Landing Pages Keywords B2B SERP 151

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . Okay, quick side note—the buyer’s journey is separate from the customer journey you’ve seen on the Unbounce blog. Need an example?

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Landing Pages Marketing Proposals Marketing Analytics Tools Eye-Tracking 133

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information.

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Landing Pages Stats Conversion Rate Lead Scoring 101

Unbounce

JULY 8, 2021

The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content. White space offers tons of benefits to your landing page flow, structure, and impact. Want to learn how to make a killer landing page that uses the power of white space?

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Landing Pages Conversion FAQ Amazon 96

Unbounce

JULY 14, 2020

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. They need more than a blank form field.

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Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Sharpspring

MARCH 13, 2020

Tips for Better Landing Page Conversion. Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising. Landing pages are great. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page.

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Landing Pages Click Rate Conversion Rate Advertising Agencies 76

Metadata

JUNE 16, 2021

Why do so many B2B landing pages fail to convert well? The uncomfortable answer is that most landing pages struggle to convert because the copy is often pulled together at the last minute. There’s a gap between writing marketing copy that informs, educates, and persuades…. Yeah, why is that? Website content.

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Landing Pages B2B B2B Thought Leadership Copywriting 98

SmartBug Media

NOVEMBER 6, 2020

This test-drive metaphor directly applies to the concept of a landing page. This is where a robust landing page comes into play. To ensure you have a successful landing page, here are four recommendations: 1. Offer Worthwhile Content. Last Name (Required Field). Business Email Address (Required Field).

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Landing Pages Lead Nurturing Top of Funnel Lead Scoring 81

Liveintent

MAY 25, 2021

Kim Kardashian’s assistant has a lot in common with your landing page designer. ” As someone who helps brands build their e-commerce expertise and DTC growth marketing strategies, Sharma wrote the guide on building great landing pages. .” Take them from prospect to customer in just one page.

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Landing Pages Top of Funnel Acquisitions Sample 96

Adobe Experience Cloud Blog

APRIL 29, 2019

Landing pages. Most marketers know the fundamentals of landing page best practices : compelling copy, top-right form placement, social proof. But beyond the basics, there are many small yet effective ways you can maximize the number of sign-ups your landing pages generate. Get personal.

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Landing Pages Conversion B2B Thought Leadership Marketing Automation Services 134

Jackie Walts

MARCH 2, 2022

For demand generation, the goal is to get someone to willingly give up information so you can sell them your product or services. But to do that, you need to have a place for them to give that information up. Get any information you need to route a lead and determine the quality. Landing pages love to break.

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Landing Pages Tips Marketing Automation Services Autoresponders 56

Adobe Experience Cloud Blog

MARCH 18, 2019

Your landing page is your opportunity to make an impression on your target audience. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. Would you want to do business with a company lacking contact information? Personalize Results.

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ConvertKit

FEBRUARY 10, 2020

To start collecting email subscribers, you can use a newsletter landing page to attract visitors and persuade them to join your list. The benefits of creating a newsletter landing page. Think of your newsletter landing page as the “gate” between where your audience is right now and where they want to be.

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Landing Pages Newsletter Work Management Marketing Management 80

Unbounce

AUGUST 13, 2019

A must-read ebook or can’t-miss webinar (gated on a high-converting, on-brand landing page) is one of your best opportunities to gather more information about your visitors and start moving them down the funnel. Maintain an average conversion rate of roughly 60% across all of Later’s landing pages.

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Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Unbounce

MAY 19, 2020

You’ll also want to create the resource itself, whether that’s a blog post, web page, or landing page. Notice they avoid language around special “offers” or “deals” on the landing page. Communicating Empathy on Your Landing Pages. Click it to see the whole thing.

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Landing Pages Ad Building Work Management Marketing Proposals 145

Adobe Experience Cloud Blog

OCTOBER 4, 2016

Taken back, you eyeball the guy up and down, looking at his clothes, shoes, posture, hairstyle, and facial expression, all while trying to figure out why this person asked you for this information when he doesn’t even know who you are or what car you’re interested in yet. Let’s dive right in! Whitespace Directional Cues.

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Landing Pages Conversion Thought Leadership Marketo 134

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

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Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Adobe Experience Cloud Blog

SEPTEMBER 14, 2017

You don’t see great landing pages often. The average landing page converts somewhere between 2 and 5 out of every 100 visitors. That means there’s a lot of not-so-great landing pages out there. Before you set out to create a great landing page it’s important to know what your prospects want.

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Landing Pages Tips Ideal Customer Profiles Marketing Prospects 134

FMG Suite

AUGUST 24, 2021

But attracting traffic is only the first step – to get the most out of PPC, you will need an optimized landing page. . In this blog post, you will learn the best practices for designing an effective PPC landing page. You’ll need advertising before your PPC landing page can start generating traffic.

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Landing Pages PPC Click Rate Advertisements 52

Adobe Experience Cloud Blog

APRIL 6, 2017

Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful.

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Landing Pages Demand Generation Agencies Word of Mouth Thought Leadership 122

Hubspot

JUNE 3, 2020

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content.

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Landing Pages Template Paid Search Agency Acquisitions 98

Sharpspring

MARCH 13, 2020

Tips for Better Landing Page Conversion. Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising. Landing pages are great. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page.

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Landing Pages Click Rate Conversion Rate Advertising Agencies 61

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

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Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

SnapApp

OCTOBER 24, 2019

Landing pages are some of the most powerful tools marketers have to drive conversions and move prospects further down the funnel. However, just because you capture an email address on your landing page doesn’t mean it was effective. . Try the ideas to make sure that your landing pages attract and convert qualified leads.

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High Quality Lead Landing Pages Lead Ranking Sales Qualified Leads 89

ConvertKit

OCTOBER 22, 2019

And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information. Why use landing pages. Utilizing landing pages for your business will make it easier to: Increase your email list. Test a new idea or offering.

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Landing Pages Template Ad Exchange Statistics 67

Stevens & Tate

MAY 14, 2021

Are your company website’s landing pages converting as many visitors to leads as you’d like? One problem may be that you are not using the right kinds of landing pages. Some companies only have one or two types of landing pages, and as a result, their lead conversion rates suffer.

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Landing Pages Conversion Rate Conversion Opt-out 59

Anyword

JUNE 21, 2021

The best landing page copy focuses on one primary thing: customer benefit. That’s why, when copywriting for landing pages, it’s essential to make the most of the three seconds that you’ve got to capture a prospect’s attention by explaining who you are, what your product is, and what’s in it for the consumer. Blue Apron.

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Landing Pages Marketing AI Lead Scoring Lead Ranking 52