Hubspot

OCTOBER 21, 2020

There's a fairly obscure album by a guitarist named Duck Baker called There's Something for Everyone in America. No, that concept is also relevant to niche blog topics. Here, we'll go over what you need to consider when choosing a niche blog topic and look into 50 potential blog niche ideas you can choose from.

Ethics 101

Ethics Opinions Case Studies Tips 101

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. According to a recent U.K.

Design 101

Design Examples Best Practices Microsite 101

Navigate the Channel

JANUARY 8, 2024

A seamless shopping experience and visible call-to-action can be game-changers in these moments. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world. Indoor studio shot isolated on beige background Why?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

FEBRUARY 10, 2021

How do you relay this seemingly complex message effectively? How do you say everything needed to win customers almost instantly? We’ll show you how. Keep your customers at the center of your value proposition. It plays a huge role in converting leads into paying customers. You can do it through your online content.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

ClearVoice

JUNE 14, 2022

Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post? News study-based blogs, where you write your piece on the most current research.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Vision Edge Marketing

MARCH 8, 2022

They find themselves driving but the traction and product adoption rate needed to meet growth targets are below expectations. This app is designed to reduce call center interactions and costs. In fact, every time you contact the call center after the verification process the representative promotes using the app.

Marketing Management 172

Marketing Management Paid Search Agency B2B Sales Planning 172

Litmus

DECEMBER 22, 2021

Enter: calls-to-action (CTAs). In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Designing calls-to-action for email. Types of calls-to-action. Primary CTAs.

Email Marketing 127

Email Marketing Planning Design Mobile Marketing 127

Marketing Insider Group

FEBRUARY 23, 2021

The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. Source: BrightLocal. Quick Takeaways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Top Rank Marketing

FEBRUARY 7, 2024

As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content. As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

Litmus

NOVEMBER 3, 2021

If you want to create good looking emails that sell, you need conversion-centered design. What is conversion-centered design? What is conversion-centered design? Conversion-centered design (CCD) is exactly that: design that’s focused on conversions. But how exactly can you achieve that? I’ll show you how.

Design 124

Design Conversion Urgency Marketing Cross-Selling 124

SocialPilot

DECEMBER 6, 2023

Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that? I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1.

Personalization 89

Personalization Brand Identity Branding Tips 89

ClearVoice

JANUARY 8, 2024

Here, we pull back the layers of the content marketing vs. traditional sales comparison so you can decide how to use each — or both simultaneously. Cold calling, door-to-door sales, and direct mail were once the go-to methods for reaching potential customers.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

How can you increase digital engagement? But how you collect customer data will need to change, too. The good news is, there’s a blueprint for how to tackle these changes and build a digital engagement strategy that puts your customer’s needs at the center of every interaction. We can show you how.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Convince & Convert

MARCH 10, 2016

You’ve been creating consistent blog posts for a while, but you aren’t getting as much traffic as you’d like. While you may be producing blog posts regularly, incorporating SEO-friendly keywords, and paying for advertisements, your work won’t pay off until you attract regular readers that actually convert or make purchases.

Mobile Advertising 112

Mobile Advertising Mobile Marketing Television marketing Newsletter 112

Contently

FEBRUARY 1, 2023

In organizations that have a content center of excellence, content may also write, edit, and produce everything, regardless of its origin. Assuming that is in place, how can content help to support different departments within a typical business organization? If sales teams are the revenue engines for a company, content is the fuel.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Scoop.it

MARCH 7, 2024

Here, we’ll examine what accessible content is and how you can make your online content more accessible to people with disabilities. The goal of creating accessible content is to provide an inclusive and equal experience for all users and across all content types—blogs, social media, website forms, and even email.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Salesforce Marketing Cloud

APRIL 25, 2024

Let’s look at the ins and outs of good customer service and how to set up for success. Find out how in the 6th edition of the State of Service report. Good customer service means meeting customer needs and expectations consistently. This can lead to business growth — even when you’re not at your best.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Contently

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. But their secret sauce was content.

Brand Identity 124

Brand Identity Branding Content Education 124

FunnelEnvy

JANUARY 8, 2024

Additional B2B Digital Marketing Trends for 2024 Include: Using artificial intelligence (AI) Video marketing, especially short-form videos Automation to speed up time-consuming tasks Authentic marketing Personalizing the audience’s experience Focusing on sustainability marketing How should brands hit the ground running with these trends?

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Adobe Experience Cloud Blog

MARCH 11, 2020

Covey wrote a whole book about it called The Speed of Trust. The more that consumers learn about how their data is gathered, used, sold, and compromised, the less they trust organizations to use it only to create better experiences or offer more relevant products. Recent Pew Research Center findings show that among U.S.

Ad Building 173

Ad Building Transparency Trust Marketing Impressions 173

Top Rank Marketing

MARCH 20, 2024

Given how volatile the platform has become, it’s understandable if you’re reconsidering how you use X for your B2B marketing initiatives. Whether or not it still makes sense for you comes down to how you’re using the platform, what you’re promoting, and – most importantly – to whom you’re promoting it.

Twitter 98

Twitter B2B Marketing B2B Bandwidth 98

Salesforce Marketing Cloud

JANUARY 11, 2023

Find your support system 2. From being a radio host to working at a call center, in sales, and now as a Senior Salesforce Admin , I’ve had quite a career journey. Find your support system. Discover how to nurture your mental health—and why it’s a vital part of your wellbeing. Commit to the journey 3.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

Salesforce Marketing Cloud

OCTOBER 19, 2022

I began my career at a telecom company where I had various roles, from hooking up cable lines in households to working in customer service call centers, to managing a call center. Early in my career, I developed a talent for speaking with people and digging into a problem to find emerging core issues. 100 points.

Consulting 98

Consulting Peer-to-peer Work Management Cable 98

B2BMarketing.net

NOVEMBER 28, 2023

And how does it fit into your current tactics? And, perhaps most importantly, how do you use permission-based marketing in your current business model? Seven top tips for using permission marketing So, how do you make sure you are using permission-based marketing appropriately and to its best effect?

Tips 52

Tips Opt-out Opt-in Domain 52

Adobe Experience Cloud Blog

MARCH 26, 2020

Pew Research Center findings show that about 45 percent of teens are online “almost constantly.”. Sure, earlier generations had to find other pastimes and activities in what was available. Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Only B2B

DECEMBER 10, 2020

Due to the pandemic world went virtual/digital and are finding digital marketing the most viable source of generating qualified leads. . We will learn more about content marketing strategies in our next blog, till then let’s know about Content marketing and how useful it is to the B2B industry. . What Is Content Marketing? .

B2B Marketing 134

B2B Marketing Content Marketing B2B Marketing Management 134

TrustRadius Marketing

MAY 2, 2022

Today you not only need to be able to offer reliable high-quality calls, but also chat messaging, SMS, and email. This software can allow calls and messages over the internet for better speed and reliability. A VoIP essentially allows you to call and receive calls over the internet. What Is a VoIP? Talkdesk.

Pricing 52

Pricing Price Enterprise Management Work Management 52

Contently

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. Hundreds of thousands of deaths and hundreds of billions of dollars in economic fallout , according to the Centers for Disease Control and Prevention (CDC). During a White House press conference in 2021 , Dr. Vivek H. Murthy, U.S.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Contently

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. An editorial calendar can help you change that perception by demonstrating how it impacts the company’s strategic direction.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Salesforce Marketing Cloud

JULY 10, 2023

They can find what they need at any time (even at 3 a.m.), Provide the answers your customers want Can your customers find solutions to their problems without asking an agent for help? Provide the answers your customers want Can your customers find solutions to their problems without asking an agent for help?

Knowledge Base 52

Knowledge Base Work Management FAQ Ideal Customer Profiles 52

Navigate the Channel

JUNE 29, 2023

Stand out from your competition by finding what truly distinguishes you, such as specialized expertise, location advantages, or knowledge of building regulations. Stand out from your competition by finding what truly distinguishes you, such as specialized expertise, location advantages, or knowledge of building regulations.

Differentiation 65

Differentiation Paid Search Agency Companies Ideal Customer Profiles 65

BOP Design

JUNE 24, 2020

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. In each website cited below, we discuss how the design and content strategy execute on B2B lead generation. Accurate’s web design does this seamlessly. Silvus Technologies.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

Sharpspring

OCTOBER 11, 2021

It can be hard to find social media mentions that are more buried across the web, especially with priority given to certain corners. Awario is a powerful brand monitoring tool that digs your brand mentions up from literally everywhere, and prioritizes them, so you can keep up, no matter how obscure the source. asktwitter.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

PureB2B

JUNE 13, 2022

Calls-to-action (CTAs) are critical to convert potential leads into paying clients. But not all calls-to-action are equal—multiple factors determine their success. Read on to learn how to vary your CTAs for better results. By definition, an effective call-to-action forces your prospective buyers to take action.

Landing Pages 62

Landing Pages Act-On Case Studies Marketing Prospects 62

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Salesforce Marketing Cloud

FEBRUARY 9, 2023

With nearly half of customers citing poor service experiences as the main reason they switched brands last year, the pressure is on for companies to find a better way forward. Service agents face record case volumes, and customers are frustrated by growing wait times.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Ensure you know the brand and marketing objectives and how the integration will be measured. Find out what is working, what goals the new team has and what tools they use. Don’t wait for the M&A team to think of this.

Work Management 88

Work Management Brand Identity Branding Marketing Management 88