Writing on the Web

JUNE 12, 2014

Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what? There will be an order.

Tips 100

Tips Work Management Marketing Management Class 100

Only B2B

JULY 15, 2021

Have you ever seen an email without any content? Content is the very first thing to any of your marketing strategies, may it be for your brand reputation or customer retention, attracting a new audience, or even for your Email Marketing Campaign. Email Marketing. Let’s Segment Our Email Into 4 Basic Parts: .

Email Marketing 118

Email Marketing Planning Content Marketing Content 118

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. How to generate more leads for your email marketing plan. Guest post by Rahul Varshneya.

Email Marketing 209

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 209

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Today, I want to show you how you can use content curation to improve your content marketing strategy and grow your business. Let’s begin! What is Content Curation?

Curation 81

Curation Click Rate Content Open Rate 81

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. What Does Email Open Rates Mean?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. So, what is the trick when it comes to making the most out of B2B email marketing?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Scoop.it

JULY 12, 2022

Email marketing is an effective strategy for any company. However, small businesses often make the same mistakes when designing and sending marketing emails. . So before you send out any more campaigns, take a few minutes to double-check your emails for these top ten email marketing mistakes. Image Source ). ????

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

SendX

OCTOBER 10, 2019

Business owners have to think about how they make that impression across all touch-points. Even business owners who rely heavily on Email Automation can overlook the Welcome Email. What Are Welcome Emails? Source: [link] How Can Different Businesses Leverage Welcome Emails? It’s only natural.

Word of Mouth 153

Word of Mouth Impressions Email Marketing Loyalty 153

seo.co

JANUARY 25, 2023

Some of the reasons why build links no longer work include: A webpage was moved without a redirect being added The webpage was deleted The website is no longer available The website has crashed and needs attention The URL structure of the website has changed You’ll know a broken link/dead link when you encounter one.

Link Building 98

Link Building SEO Ad Building Domain 98

Scoop.it

AUGUST 3, 2023

The psychology of curated content can massively impact how effective your content is, how authoritative your brand seems in its niche or industry, and more. Read on to learn more about how to understand user behaviour and leverage user psychology to create and deliver more engaging, curated content. So, where should you start?

Curation 75

Curation Content Paper Loyalty 75

Webbiquity

OCTOBER 9, 2018

Personalization in Email Marketing. Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% without any personalization.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Valasys

NOVEMBER 15, 2019

Even the most well-researched, relevant & highly articulated pieces of content can go unnoticed without a catchy headline. The vital question rests: How to Craft a Better Blog Title using research & Psychology? Presenting things in unexpected & out-of-box way helps marketers capture the attention of the readers.

Research 51

Research Lead Scoring Lead Ranking CTR 51

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

Biznology

FEBRUARY 8, 2019

So, you’ve decided to start a blog. Blogging is one of the best ways to reach a broad audience, connect with people and make your mark in the online community. However, starting a blog can be overwhelming. What should your blog look like? What should your blog look like? Your blog has to offer value.

Blogger 112

Blogger Tips Opinions Impressions 112

Content Standard

AUGUST 31, 2021

Without the right call to action (CTA) strategy, however, that content loses the opportunity to perform as effectively as it could. Here’s how brand marketers are using CTAs today, along with the seven types of CTAs they most often leverage to drive key marketing outcomes.

Top of Funnel 101

Top of Funnel Best Practices Newsletter Banners 101

DotDigital

AUGUST 24, 2021

Engagement levels with email marketing peak during the holidays. Readers are scouring their inboxes trying to find the best deals and discounts they can. B2B businesses often mistakenly assume that this makes the holiday season a period to unwind and rest up. . When will you send your email marketing? Be prepared .

B2B Marketing 59

B2B Marketing Lead Ranking Planning Lead Scoring 59

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Contently

SEPTEMBER 24, 2021

But to really understand what the next era of social media will look like, we first need to understand how we got here. First, Facebook announced you’d no longer need a college email address to join the platform. If that sounds a lot like TikTok … that’s because it is. “Instagram is focusing on becoming TikTok.”

Social Networks 208

Social Networks Social Media Facebook Verticals 208

PureB2B

AUGUST 3, 2016

These days, many tasks can be accomplished without human intervention. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Valasys

DECEMBER 17, 2020

The call to action mostly referred to as CTA, guides the readers to take the next step if they are interested. Nowadays, the role of CTA is just not limited to the company website; content marketers are using the call to action in writing on emails, social media, and similar other platforms.

Opt-out 52

Opt-out Opt-in Conversion Rate Newsletter 52

Zoominfo

FEBRUARY 7, 2019

We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc. Enter conversational marketing.

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

ClearVoice

OCTOBER 24, 2022

You may not even notice how often you’re using AI since digital assistants on phones and devices like Siri and Alexa became a reality. As we write emails or texts, Google (and other software) even completes sentences in our messages with AI-powered writing. How is AI content created? What is AI-generated content?

Marketing AI 75

Marketing AI Content Marketing Content Paid Search Agency 75

Hinge Marketing

MARCH 26, 2020

Even firms that embrace online marketing often do it wrong, wasting precious time and money. So how should you market your firm? Before we can tackle those questions, we need to understand how buyers behave in today’s market. And this transition has real implications on how firms like yours should approach marketing. .

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Hubspot

DECEMBER 11, 2020

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. But, when I clicked on the page and tried to start reading the post, the entire screen went dark and a giant "Subscribe to our email" CTA popped up -- completely interrupting my experience.

Ethics 101

Ethics Design Guidelines Amazon 101

Content Standard

AUGUST 6, 2021

We all need a little injection of camaraderie on occasion; sometimes, it takes the right author to know how to speak to us. Direct without preaching. In this read, the author gets candid about ambitious women who lose themselves in being a bit too nice to avoid appearing aggressive in their careers. Honest but not sugar-coated.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Optinmonster

JULY 30, 2021

When a visitor starts scrolling, more often than not, it means they’re interested in your website. Scroll popups pave the way for higher conversions so you can grow your email list, increase engagement, and drive sales. Do you want to trigger a popup when a visitor scrolls the page? Why Use WordPress Scroll Popups Plugins?

Conversion 86

Conversion Best Practices Bundling Trigger Marketing 86

Sharpspring

FEBRUARY 18, 2021

In this blog, we’ll dive into what retargeting ads are and when to use them. What happens, though, if they get distracted and leave your webpage without buying? Retargeting gently reminds customers of your products and brand, and it often triggers action on their part. Are they lost forever? Not necessarily.

Ads 98

Ads Urgency Marketing Marketing Automation Services Sample 98

ClearVoice

MAY 13, 2021

As the name suggests, it’s a strategy where marketers follow your behaviors to better target you as a customer through advertisements, newsletters, web copy, blogs, and content in general. This isn’t a holistic approach since many aspects of a user’s lifestyle could shape how they think about their beauty routine, explains Payge H.

Examples 104

Examples Amazon Paid Search Agency Newsletter 104

PureB2B

AUGUST 3, 2016

These days, many tasks can be accomplished without human intervention. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

MARCH 14, 2018

We're here to arm you with the best definition of a whitepaper in the context of business, and offer two examples for how one might use a whitepaper in their marketing strategy. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads.

FAQ 100

FAQ Case Studies Case Study Comparison 100

Launch Marketing

JANUARY 2, 2019

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. More specifically, effective email marketing campaigns help your organization to: Stay top of mind via email nurture campaigns. But what information is fair game for email segmentation? Offer a clear CTA.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

Contently

JUNE 29, 2017

Instead, in the spirit of Contently’s accountable content series , let’s talk about something much more practical: how to use B2B content to drive leads. So, how do you—or others—use article content to influence leads in the B2B process? —Joe’s I’ve lightly edited our exchange. Joe’s Friend, New York.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Hubspot

JULY 6, 2020

Think email marketing is dead? Email marketing is actually thriving. In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. Our researchers also discovered that brands make an average of $42 for every dollar spent on email advertising.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Valasys

JULY 15, 2021

Building a strong B2B Email marketing strategy lies at the foundation of any successful B2B business. Still, so many businesses waste opportunities to increase conversions just because they don’t have a sound email marketing strategy in place. In a 2019 survey, 11.2% Do your Research. Do your Research. Image Source.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Valasys

APRIL 20, 2021

Email marketing , content marketing, and account-based marketing are some of the widely applied methods. However, because of the method of implementation, marketers are confused about the functioning of content syndication and how does it work. How does content syndication work? How the page appear on third-party sites?

Content 52

Content Domain Tagging Case Studies 52

Hubspot

FEBRUARY 12, 2018

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. Think about the content and conversations that have the highest engagement and impressions, and come up with a plan for how you can replicate these higher-performing posts.

Campaigns 78

Campaigns Planning Marketing Analytics Tools Click Rate 78