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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

UGA, GA4, and Privacy But first, a quick note about privacy. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in.

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Are you facing challenges to grow your eCommerce business? If you are finding it hard to keep up with the fast-changing landscape of eCommerce, you’re not alone. From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. The good news?

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

It was a moment of reckoning for online privacy. As a marketer, it’s important to understand privacy as it is part of the customer experience. Questions around data privacy have particular relevance for marketers and advertisers, who rely on data to improve their targeting capabilities. A Privacy Forward Approach.

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Maximizing User Experience: Guide to eCommerce Website Testing

Huptech Web

Table Of Contents Introduction What is eCommerce Testing? Why is eCommerce Testing Crucial? Types of eCommerce Testing What to Test on eCommerce Websites? As a result, the competition in the eCommerce space has become increasingly intense. So are you thinking about how to test an eCommerce website?

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50 Thought Leading Companies on Artificial Intelligence 2024

Thinkers360

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Digital Business Innovation Srl DBI is a digital business transformation consulting firm.

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Fospha as TikTok’s New Measurement Partner

ClickZ

updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels. which prioritise consumer privacy over technological efficacy. For further information on this partnership, visit Fospha’s blog and TikTok for Business Blog.

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Data Quality Concerns Impact CCPA Business Projects

Zoominfo

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. The settlement in this case will provide a benchmark for future litigants bringing claims under the CCPA,” Consumer Privacy World wrote.

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