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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

It was a moment of reckoning for online privacy. As a marketer, it’s important to understand privacy as it is part of the customer experience. Questions around data privacy have particular relevance for marketers and advertisers, who rely on data to improve their targeting capabilities. A Privacy Forward Approach.

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Building a retail digital footprint in 2021

Liveintent

By identifying and growing their customer’s retail digital footprint, which is hinged mainly on first-party data, these companies have redefined what it means to be a successful retailer, especially as we move closer to a cookieless, privacy-centric future. The impact of COVID-19 on eCommerce. In 2020, Amazon made $15.7

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From Clicks to Conversions: Perfecting Your CRO Strategy

ClearVoice

Is your ecommerce website generating a lot of traffic but very few sales? In digital marketing , content rate optimization is the practice of enhancing a landing page, website, or digital marketing campaign to increase the number of people performing a desired action. For email, that’s anywhere from 2-5 percent.

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What is Tag Management – and Why TMS is Important for Your Marketing Stack

TrustRadius Marketing

serve as a platform for stories and educational blogs. enable ecommerce stores. A website collects vital customer information that can be used for marketing and selling purposes. To collect customer data and to function at full capacity, websites use tags. However, too many tags, or tasks, will slow a page down.

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What is Tag Management – and Why TMS is Important for Your Marketing Stack

TrustRadius Marketing

serve as a platform for stories and educational blogs. enable ecommerce stores. A website collects vital customer information that can be used for marketing and selling purposes. To collect customer data and to function at full capacity, websites use tags. However, too many tags, or tasks, will slow a page down.

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The 16 Best WordPress Analytics Plugins in 2019

Hubspot

The majority of users choose Google Analytics, although I've chosen some non-GA plugins, too. While Google Analytics is a powerful option, many find the sheer amount of data available on GA daunting, and the interface clunky. Generally considered the king of analytics plugins, MonsterInsights is a good all-rounder.