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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Quick Takeaways Businesses leveraging customer data significantly outperform their peers, with an 85% higher sales growth, underscoring the critical role of a well-maintained marketing database in boosting sales and marketing efforts. Neglect her, and your strategy is as good as checkmate. That’s huge!

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How to Grow Your Business with Voice of the Customer

SendX

It’s the process of gathering data — on customer needs, expectations, and feedback — analyzing it, and improving the customer experience in a tangible way. It’s important to note that VOC isn’t just about collecting data; it’s about understanding it and implementing it in meaningful ways. They want to feel heard. year-over-year.

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How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data? Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Think of social proof as a self-sustaining psychological feedback loop. Similarity stimulates and boosts social proof. Consumer comments have (often far) more weight than paid ads.

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2024’s Top 10 Go-To-Market Tools and Software Platforms to Maximize Efficiency Across the Funnel

SalesIntel

This guide will help you understand the role of GTM tools in your sales, marketing, and revenue generation strategy and ten valuable tools to fuel your GTM strategy. This guide will help you understand the role of GTM tools in your sales, marketing, and revenue generation strategy and ten valuable tools to fuel your GTM strategy.

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How to Use Social Listening to Retain More Customers

Webbiquity

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry.

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What are No-Reply Email Addresses and Why You Should Stop Using Them

SendX

Unlike social media posts or blog content, customers see their email inbox as a private space. If nothing else, stop using no-reply emails if you want to boost deliverability. Marketing is best when it feels genuine. Customers build a connection with brands that feel less “corporate” and more like real people.