Webbiquity

OCTOBER 5, 2021

” But that is potentially good news for vendors that are able to deliver and keep price increases in check. Although the two biggest categories for spending are still hardware (30%) and software (28%), those numbers are steadily shrinking. Here are six more interesting results from the SWZD research.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. What insider tips and tricks can you share so your customers can get more out of your product(s)?

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

Zoominfo

OCTOBER 18, 2022

The good news? The first thing you have to look at is what category you’re in,” Hanson says. “Do Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Is this a brand-new thing you’re creating with this product?”

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Marketing Insider Group

NOVEMBER 17, 2020

The good news is that most of you have one. The Content Marketing Institute (CMI) reported that those that fit within this category are the most successful. Types of content (blogs, eBooks, webinars, video, etc.) Consistent Production and Content Workflows. Your first play should be a content marketing strategy.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. As a result, it’s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven’t taken the time to update. People buy your products and services because they provide them with a benefit.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Contently

AUGUST 13, 2018

It only works if your blog post is the tip of an iceberg. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. When to write a blog post. Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below. Help Scout.

Design 101

Design Examples Best Practices Microsite 101

xiQ

JANUARY 30, 2023

As a result, B2B buyers expect sellers to not only possess in-depth knowledge of their products but also to effectively differentiate them from those offered by competitors. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Martech

MAY 4, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also has starter templates for websites, blogs and ecommerce.

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 109

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Read the QuickBooks blog. Is content marketing for everyone? Hey presto, you’ve got another lead.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Martech

MARCH 8, 2024

I highly recommend the Marketing AI Institute as a great resource for the latest in AI marketing news. Please feel free to share your go-to resources with me on LinkedIn as I’m always on the prowl for new publications. The Neuron Newsletter : Daily digest of the latest AI news. Get MarTech!

Marketing AI 104

Marketing AI Training Generation Budget Programs 104

Contently

AUGUST 13, 2018

It only works if your blog post is the tip of an iceberg. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. When to write a blog post. Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Parse.ly

MARCH 18, 2021

This blog post will provide a brief summary of her findings and what they mean for your 2021 content strategy. Top Categories 2019-2020. The other major shift in audience attentionArendt saw last year happened in the politics category and started around the same time. Top Categories 2019-2020. Table of Contents.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Launch Marketing

DECEMBER 8, 2021

To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. We hope these blogs, articles and eBooks will help you make 2022 your best year yet. Blog: A Guide to Social Media Marketing for B2B Executives.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Sprout Social

NOVEMBER 8, 2021

Take a look at the Instagram Stories Highlights on Sprout Social’s Instagram feed: When Sprout’s social team shares Instagram Stories, they’re able to save them into these different highlight categories. The more complicated part is determining what each of your Highlight categories should actually be. Meet the team.

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Martech

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

CMS Development 110

CMS Development SEO Trends API 110

Conversica

SEPTEMBER 30, 2021

Conversational Intelligence , for example, has been around for a while but was only recently acknowledged as its own category. This is fantastic news because Conversational Intelligence isn’t quite like other types of traditional AI. Have a customer lagging behind in product usage?

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Contently

FEBRUARY 2, 2021

You may get an engaging ad draft that reads like a haiku or a blog post that takes time to digest. When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I I’m meticulously choosing words to paint a picture and bring the product to life.”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. Forget the 50 handy tools and blog topic lists. Don’t do that.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. Forget the 50 handy tools and blog topic lists. Don’t do that.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Indirect competitors are those in the same category as you but sell different products or services and target a different market.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Writing on the Web

OCTOBER 4, 2016

You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. Make a list of keywords , categories and topics you’re qualified to write about and that must be addressed to solve the problems of your readers. It’s not easy.

Newsletter 218

Newsletter Content Class Keywords 218

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? Popups are an excellent way of keeping your audience informed about sitewide news, redirecting users to popular posts, and more. But one of the best ways to use a popup is to grow your blog’s newsletter subscribers.

Blogger 72

Blogger Work Management Marketing Management Template 72

Liveintent

JANUARY 20, 2021

If you’re a marketer of health or fitness products and services, you’ve got a leg up over marketers of a lot of other stuff, according to recent LiveIntent analysis of health and wellness advertising campaigns. The data showed that messages in the category do a lot better than average for all categories. And device.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

Navigate the Channel

MARCH 11, 2024

Others, such as MarketWatch (a subsidiary of Dow Jones & Company, a property of News Corp, which owns The Wall Street Journal and Barron’s) and market data research specialist Statista, are more generous in their growth predictions for the U.S Read more about retargeting in our blog: B2B Retargeting: If You Don’t Do It, You Miss.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Heinz Marketing

MARCH 4, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Individual user posts are higher in news feeds than business posts. Without further ado….

Paid Content 132

Paid Content Social Media Media B2B 132

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. For the most part, generative AI tools fall into two broad categories: Text-based tools like ChatGPT. Visual tools like Midjourney or DALL-E. OpenAI: One and done?

Marketing AI 98

Marketing AI Enterprise Management Ethics Sample 98

SocialPilot

MARCH 5, 2024

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. Thereby, it is important that you make a proper analysis of all your key productive Facebook metrics to avoid the listed setbacks.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Sword and the Script | B2B

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. It’s not about you, your company or products. It’s about your audience.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Huptech Web

NOVEMBER 3, 2023

It doesn’t matter if you’re crafting buttons for your product pages, contact support, or email newsletters. We will look at what metrics to track when testing your CTAs in the blog. You can also have secondary CTAs that lead to popular categories or product collections. So keep reading!

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

BOP Design

APRIL 19, 2021

There are three main categories of B2B emails, these include: Informative Emails. This type of email communicates things like policy updates, new product or service announcements, company changes, or upcoming speaking engagements or events. Newsletters. Transactional Emails (Welcome, Thank you, Confirmation).

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

seo.co

FEBRUARY 15, 2022

The good news is, Shopify comes with some SEO features, this will help you get started, but you’ll have to put in some work to get your shop up there in the rankings. Organization doesn’t mean cramming your shop full of categories and drop-down menus and separate pages. Is Your Site Built to be SEO Friendly?

SEO 97

SEO Google eCommerce Mobile Advertising 97

illumin

MARCH 26, 2024

While Search intent can feel intimidating, since the list of possible reasons a user might search a topic looks endless, it can be narrowed down to four main categories. Informational searches: A user is looking for more information on a subject or about a product. Transactional searches: A user is actively looking to buy a product.

Keywords 59

Keywords Paid Search Agency Ads Google 59

xiQ

JANUARY 12, 2022

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. We’re thrilled to be recognized as a High Performer by G2 in the Sales Intelligence and in the Account-based marketing and content development categories. xiQ won High Performer in 3 categories of Sales Intelligence. They see it as noise, not news.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118