Biznology

JULY 22, 2015

Of course, we’re talking about the 18-year-old high school student, an elusive creature best known for his penchant to hide – at least from adults. I’ve gone through the college process twice, and each time I’ve absorbed new lessons about marketing to Millennials in an era of rapid change. He prefers to connect via an app.

Process 80

Process Marketing Proposals Email Marketing Transparency 80

Biznology

JULY 28, 2015

To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. When I want to be more blog and blogger specific, Inkybee definitely has the best blog research tool — and by best, I mean least tedious. So, to me, Inkybee is the best research tool. Go git ’em, Tiger.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

APRIL 23, 2015

With all this content trying to connect with B2B buyers, the question marketers need to know is how do buyers process and filter through the mountain of information to determine what product and/or service meets their needs, and whom to buy from? as the buying process moves from Research, to Paring Down, to Due Diligence.

Work Management 80

Work Management Buy Marketing Management Process 80

Biznology

NOVEMBER 27, 2012

If what you made isn’t good, they won’t be interested in you at all; however, if you have a modicum of success, then folks will want to know as much about your culture, gear, tools, vision, operating principals, habits, and process as possible. So, why keep the process so close to your vest? How, you ask? 35-70mm 2.8;

Social Media 80

Social Media Process Product Media 80

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

AUGUST 19, 2015

Unfortunately, I don’t have one silver bullet to solve this quandary, but I do have 5 best practices that will help qualify more leads from among the inquiries and increase the ROI. 5 BEST PRACTICES OF TRADE SHOW LEAD QUALIFICATION. Here’s a best practice to institute. There is one caveat to add to this best practice.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Biznology

AUGUST 18, 2015

Over the last few weeks, I have been sharing my tools and processes with you. You can create elaborate follow, unfollow, and block rules and anything that meets these rules is processed automagically just as long as there are an appropriate balance of action ready there for spending on the Remote Management dashboard. Like this post?

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Biznology

JANUARY 19, 2021

I recommend that marketers include distributors in the process, despite their obvious self-interest. I am working to adapt the state-of-the-art processes found in technology companies for use by distributors and their partners. To go beyond the purchase decision for your product, to the underlying customer need.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Biznology

FEBRUARY 13, 2020

Process and technology are virtually indistinguishable. Should you take an integrated suite approach or focus on best-in-class by category? Every time he talked about how he was doing content marketing, and how his CMS does this and this but not that , it was clear to me that there was no line between the process and the technology.

Marketing Automation Services 104

Marketing Automation Services Class Top of Funnel Vendors 104

Biznology

OCTOBER 9, 2013

A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change. But a “best practice” is actually a useful concept.

Practices 80

Practices Wikipedia Business Best Practices 80

Biznology

MARCH 31, 2022

How video is to be shared — especially in light of the unexpectedly successful hybrid sales models that developed during the pandemic — should influence the production process more than it does. The 25 best tools to share videos online is a comprehensive and pretty judicious roundup compiled by one of the 25 companies on the list.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

MARCH 3, 2022

What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. B2B buying decision-makers say they are using a roughly even mix of three sales channel types at each stage of the sales process: Traditional sales, like in-person meetings. Remote sales, like videoconferencing. Self-service, like digital portals.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

JANUARY 22, 2018

Here’s an accelerated process to find and list new business, revenue, and IP opportunities: Focus: Choose your industry, the field where you are in business, or what you’re passionate about and want to improve. The best solutions: Lower costs by 5X or 10X, whether in dollars or time saved. New technology will be needed to solve it.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Biznology

SEPTEMBER 7, 2021

And while no one can predict the future , strategic adaptability means doing the next best thing. Usually, this entails a combination of tech tools and risk mitigation processes, well-built teams, and thorough training. To improve your strategic adaptability, implement a series of best practices and constantly evaluate your methods.

Work Management 195

Work Management Marketing Management Terms and Conditions Training 195

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. One client said this company was “by far” the best they had ever worked with. What this means is that you could have the best offering of all of your competitors. One of them really stood out.

RFP 162

RFP Work Management Marketing Management Vendors 162

Biznology

SEPTEMBER 12, 2019

Yes, automated testing will discover the best content to be delivered in a campaign, but the best relative to what? Data integration is a start, but having systems talk to one another only serves a purpose if it drives a process. Process integration doesn’t happen because tools are wired together. What grows revenue?

Marketing Automation Services 91

Marketing Automation Services Top of Funnel API Fulfillment 91

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

AUGUST 14, 2012

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Well, you first need to build out any sites you already have, including all your companies, foundations, and boards.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

SEPTEMBER 18, 2020

Determine communication preferences of your team to best reach each member. Everyone struggles with integrating new processes, but with the right technology, change doesn’t have to be hard. Examine preferences and build a training process that will help your team adjust. Check in with staff daily. Adopt New Tech.

Work Management 160

Work Management Effectiveness Training Process 160

Biznology

AUGUST 27, 2021

But his process began with the script. This is the best time to make adjustments to the words that will be spoken and the action on-screen. It’s a visual medium. Alfred Hitchcock. Hitchcock, who was trained as a draughtsman and had worked as a commercial illustrator, was known for storyboarding every detail of his films.

Video Marketing 171

Video Marketing Guidelines Advertising Mediums Training 171

Biznology

SEPTEMBER 18, 2017

New abilities to produce universal customer success will produce connected products that make their users as good as the best in the world. Best of all, you have a digital kill switch so you can switch to a different vendor in a nanosecond. Become one of the world’s best, most used, and most followed platforms.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

MAY 10, 2017

Influencer marketing programs are one of the best ways to reach your audience, increase thought leadership, raise brand awareness, and help you develop professional relationships. Influencers shortcut the process to consumer trust. The person with the most followers is not always the best at influencing your audience.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

JUNE 9, 2021

The right application of data-powered tech means businesses can streamline their processes and prepare for inevitabilities. The term refers to large-scale decision-making processes implemented within a larger organization, and it has the power to cut costs and improve efficiency at exponential rates. Prepping for the future.

Marketing AI 104

Marketing AI Transparency Lead Ranking Fulfillment 104

Biznology

MAY 19, 2020

Pivoting to some version of “we are all in this together” makes sense, but is at best, somewhat generic. Have you or a client had to make any adjustments in terms of marketing strategies or business processes? How should marketers pivot their marketing messaging? Everyone has had to adjust to various degrees.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Biznology

OCTOBER 30, 2017

Exponential growth publishing can embed the best choices inside our digital activities. Commerce: eliminate the need for a separate journey to another place to figure out the best product and buy it, which is a time-consuming interruption. Active knowledge: how can everyone be the best in the world?

Marketing AI 163

Marketing AI Lead Scoring Lead Ranking Marketing Automation Services 163

Biznology

FEBRUARY 26, 2018

However, as is the case with every new generation of workers, millennials present a unique challenge for employers; and figuring out how to best integrate them will often determine the success of your company. Modern workers require certain creature comforts to achieve their best results.

Television marketing 150

Television marketing Efficiency Resources Planning 150

Biznology

MARCH 2, 2021

The best part? This helps avoid ordering and inventory overlaps and errors and allows you to process an order from any digital channel. Much like people want to buy on their own terms, they also want to pay in a way that best suits their needs, plans, and goals. Boosting store visibility with voice search.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

DECEMBER 11, 2017

That is what is needed for technical/conceptual topics like process automation or API management. The best explainer videos are the result of a lot of thought, planning, and rewrites in the scripting phase. They use animation to walk the viewer through a process or tell a story. For technology businesses, this was not a problem.

Work Management 127

Work Management Enterprise Management Video Marketing Business 127

Biznology

MARCH 12, 2018

If that’s all your emails focus on, I wish you the best of luck in your new career – because your marketing career isn’t going to last very long. This isn’t a time to sell; it’s a time to offer assistance and, in the process, establish your expertise. Is that why they subscribed? To be sold to? Of course not. Make it easy.

Email Marketing 181

Email Marketing Paid Search Agency Ideal Customer Profiles Newsletter 181

Biznology

DECEMBER 28, 2016

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. NETSPRESSO : Had the desire with its digital transformation to win new customers, gain a deeper understanding of its customers, and manage complex buying processes.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

DECEMBER 21, 2020

That’s right, ensuring a high position in the SERPs (Search Engine Results Pages) is one of the best ways to drive customers to your physical store as well, simply because modern customers make sure to research companies online before paying you a visit. Measures how long it takes for the site to process an interaction. Wrapping up.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

FEBRUARY 9, 2018

Done well, keyword research is typically a manual process of checking each search result on the top page in Google for each keyword. Depending on the size and scale of your business, one of them will be the best fit. The best one we found, after an extensive RFP, is TopBraid EDG. They all have their strengths and weaknesses.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

JUNE 1, 2018

Proceeding from that premise, there are several ways to remove personal agendas from the decision-making process an prioritize CX projects… Overlap u ser g oals and c ompany goals. Which of these align best with the company goals? Of your projects, which meet the aligned user goals best? Then look at user goals.

Digital Transformation 197

Digital Transformation Comparison Budget Programs Opinions 197

Biznology

FEBRUARY 2, 2022

Here are four ways to educate your constituents and further your mission in the process: History: Going back to the beginning of a challenge can set the stage for meeting it today. After all, why you do what you do is integral to gaining the support of everyone vital to your success—the general public, customers, and, of course, employees.

Education 104

Education Storytelling Statistics Custom Publishing 104

Biznology

JUNE 4, 2018

” While Gartner clients all seemed convinced that influencing buyers later in the process is critical, most admitted they had not shifted their content creation priorities. Video has double the impact late in the sales process. There is no stage of the buying process where buyers stop liking video. Source: SAVO Group.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Biznology

SEPTEMBER 28, 2017

You’ve built your website, defined your editorial calendar, identified the best social media channels for your audience and you mix it all up into a nice monthly email. If you haven’t thought about your marketing process since, you’ve fallen into the “set it and forget it” mentality, and it’s time for a marketing audit.

Effectiveness 135

Effectiveness Paid Search Agency Webinar Metrics Social Media 135

Biznology

OCTOBER 29, 2019

Comparison sites in the mold of TripAdvisor and Yelp have entered the B2B buying process, especially in crowded categories like software and services. And they save both time and money in managing the competitive bidding process. If you go with the incumbent, you’ve confirmed they are the best choice.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135