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Tuesday, January 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. predictions.
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Monday, June 29, 2009
This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. personalized approach facilitates this process.
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Tuesday, July 21, 2009
So you have heard that Marketing Automation is going to turbocharge your revenues? But for some organizations it may be too early to invest in Marketing Automation. Let’s first define Marketing Automation. What’s the Buying Process? That’s the ideal scenario for Marketing Automation. Genius Pro ).
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Monday, December 21, 2009
The term Marketing Automation seems to be thrown around a lot these days, but what does it really mean? Wikipedia broadly defines it as “software designed to enable marketers to simplify communication processes by automating repetitive tasks. That doesn’t sound very “simple”. Here’s how I see it. Tweet This!
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Thursday, September 3, 2009
Marketing Automation is on its way to the peak of the hype cycle. My recommendation: use your Marketing Automation project to improve these 9 metrics and you have a good chance of avoiding disillusionment (and pleasing your CEO). Megan suggests 5 metrics to keep an eye on this process. Marketing Automation is a tool.
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Wednesday, July 14, 2010
Inbound Marketing and Marketing Automation work best when treated as a Process and just a collection of software tools and techniques. Related posts: Introduction to Inbound Marketing Automation. Tags: Blog Posts Inbound Marketing Marketing Automation
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Tuesday, August 10, 2010
Marketers need people, processes and technology that allow them to react quickly to new opportunities. HOW can marketers adjust their staffing and processes, given the practical constraints of time and budget? This is what allows them to design a new set of processes and techniques optimized for that situation.
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Thursday, January 21, 2010
Are you currently looking at Marketing Automation solutions ? In order to determine whether or not you are ready for Marketing Automation, you should ask yourself these four questions: Are you ready for Marketing Automation ? Do you know what problems you want to solve with Marketing Automation? Educate Yourself.
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Saturday, January 17, 2009
The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. Marketing automation has generally included these types of campaigns, at least in theory, but many firms could productively expand their efforts in these areas. But I digress. Step 1: Gather Data.
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Tuesday, June 23, 2009
One of the most common ways to use a marketing automation system is for lead nurturing. At that level, there seems to be general agreement that it’s a great process to put in place. However, that content can also guide thought processes and decision criteria. Many recipients will emotionally unsubscribe instead.
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