What Works - What Doesn't

MAY 18, 2023

At this year’s event the central role of data, the specter of increased rules and regulations and of course everything AI were top of mind. Another attendee said his firm is using generative AI to find the best pitches, voice mail and email messages for prospects, as well as the most qualified leads to leave these messages with.

Digital Asset Management 65

Digital Asset Management Course Work Management Marketing Management 65

Vision Edge Marketing

OCTOBER 31, 2023

Like the North Star or Southern Cross, it leads businesses to prioritize their efforts, allocate resources strategically, and chart a course toward sustainable growth and profit as found in a Bain & Company study , 81 percent of executives say market segmentation is a critical element for increasing profits.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Of course, this is a quick summary of the process. Email nurture campaigns help you build affinity with both customers and prospects.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Webbiquity

APRIL 26, 2022

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Contently

OCTOBER 20, 2021

Check out these courses, research, playbooks, and more to take your content to the next level. SEO for Content Course. In this free, 8-week email course, we teach you how to do SEO right. Content Strategy Course: Brand Awareness. Content Strategy Course: Lead Generation. Content Strategy Course: Sales Enablement.

Resources 195

Resources Content Marketing Lead Gen Course 195

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. But how do make the best use of it (or get started, if you’re still stuck in manual processes)?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

MARCH 11, 2024

In today’s environment, your digital presence offers the best opportunities for generating leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. These should be specific to social media messages so when prospects click on the post, they land on a relevant page.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Webbiquity

MARCH 30, 2024

Of course, the way you talk about it is important too. Test sending them out at different days and times during the week and watch your open rates to see what schedule works best with your audience. These are just a few of the best ways to spread the word about your new business, and all worth considering.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Hubspot

JUNE 9, 2020

While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. If you’re a course creator already established in your space, that means the coming years will bring more competition. Why Webinars Are The Best Channel for Selling Your Online Course. It makes sense.

Course 53

Course Webinar Metrics Top of Funnel Advertising Funnels 53

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. These directories are generally best for new business websites. Of course, the URL should also be part of your company-wide standard email signature.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

JUNE 13, 2023

Inbound marketing tactics remain the best strategy for lowering your cost per lead. As an evaluation metric, cost per lead calculates what you spent on average to generate a new prospective customer. A lead with a real project and a defined course of action is a top prospect.

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

Convince & Convert

APRIL 25, 2024

Of course, this isn’t a blanket recommendation to gate everything. Conversely, formats like Tips & Tricks Guides, Courses, and e-Kits signal less immediate intent. With Google saying bon voyage to third-party cookies in 2024, marketers need to figure out a means to keeping up with the needs of their audience and prospects.

B2B 86

B2B Case Study Case Studies Content 86

Marketing Insider Group

JUNE 22, 2023

Keep in mind best practices to ensure your automated marketing campaigns are personable. Image Source Eventually, you’ll get a positive response from a prospect who’s ready to buy. Image Source What Automated Marketing Best Practices Do You Need To Remember? Use these best practices to automate your marketing effectively.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Webbiquity

JANUARY 18, 2022

If the value is that obvious, why is it that, “While the concept of intent data has been around for close to a decade, many companies are just starting to fully explore the best methods of harnessing it to grow their businesses”? If we do, is that the best way to spend it? It’s a matter of capabilities and priorities.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Webbiquity

JUNE 15, 2021

The best lead magnets have six features in common. Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Even a small suggestion that the reader can apply immediately can bring you a converted buyer or an interested sales prospect. What makes a good lead magnet? They solve a real problem.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. The ultimate goal of the hunt is to find valuable prospects that convert, ideally sooner than later, into customers.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Then it was “mobile-first.”

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. What are prospecting insights? What are prospecting insights?

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

Webbiquity

AUGUST 26, 2021

Lead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

FMG Suite

APRIL 25, 2024

The key is to establish an effective content strategy, one that attracts prospects and grows your following. Here are some of the most effective forms of content for attracting prospects on LinkedIn: Original content: These are your blogs, podcast episodes, videos, polls, quotes or graphics—all the material you or your team has created.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Martech

APRIL 23, 2024

The availability of data exploded, of course, along with the internet, and the number of channels that are sources of data continues to grow. Data about past customer journeys and conversion rates can be used to predict the likelihood of a prospect converting (and the likely time to conversion). Predictive lead scoring.

Analytics 107

Analytics Marketing AI Lead Ranking Forecasting 107

Rev

AUGUST 16, 2023

It’s a common language that provides common context to everyone in RevOps, highlighting where resources are best focused and driving decision-making across the org. And ICPs are rooted in sound philosophy: if you can identify what your best customers have in common, you can better identify great prospects because they’ll look alike.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

Martech

FEBRUARY 20, 2024

By taking advantage of these content opportunities, your brand will be front-and-center when your prospect is looking for an answer online. Once familiar with your brand, customers and prospects will look at other content your team produces because it has proven to be useful and relevant.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Prospects and clients need different types of content depending on their stage in the buyer’s journey. Current and Trending Content Evergreen content is a powerful long-term asset.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

FEBRUARY 28, 2024

Our job is to increase the awareness of our solution as the best option to satisfy that need. Much as we’d like to believe it can, this journey can’t take place in an email drip campaign over the course of a few weeks and months — and the lead to revenue rates in the industry support that. If you’re not increasing awareness, who is?

Lead Gen 141

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 141

Contently

NOVEMBER 29, 2021

It seemed like a great deal—at least, he did his best to make it look like one. This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. McBroom allegedly failed to show for webinars and private chats he’d promised as part of the course.

Social Media 170

Social Media Media Viral Marketing Class 170

Top Rank Marketing

OCTOBER 17, 2023

Reframing Your Webinar Strategy: Laura suggested three ways to re-look at webinars Engagement: Webinars should not just be for prospects but also for existing customers. Integration: Webinars should be a primary component in the marketing mix, akin to the main course in a 10-course meal.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Martech

FEBRUARY 20, 2024

At the end of the email to encourage the prospects to act before they close your message. When the prospect can easily research and learn on their own. Notice how these CTAs: Propose specific dates and times, which removes the guesswork and makes scheduling easy for the prospect. Don’t force your prospects to open their door.

Urgency Marketing 115

Urgency Marketing B2B Allocation CAN-SPAM 115

FMG Suite

APRIL 25, 2024

It’s the foundation of your marketing, serving as the home base where prospects and clients find you. That means the site needs to be as effective as possible, using the best design and marketing ideas to turn prospects into clients and create the best user experience. It’s the place they go to meet you virtually.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. By knowing what your prospects want and need at various points of their buyer’s journey and understanding their frustrations and emotional states, you can optimize your content to have the highest chance of inspiring conversions.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Marketri

APRIL 17, 2024

The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing. That’s evident in the questions I get from prospective clients: “How do we know where to invest our budget? So of course, they expect their marketers to do the same.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You feel like you’ve got a firm grasp on your prospect and their pain points. Getting ghosted by prospects can be one of the most disheartening parts of a seller’s job. allows your prospect to write back with a simple “No, but I’m interested,” or “Yes we do, please send me more information about your solution.”

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Salesforce Marketing Cloud

JANUARY 3, 2024

A sales pitch should focus on your prospect and their needs. Each time you guide someone to the next step, the invitation will evolve with the course of your sales process. You may make several sales pitches before a final close, and each one will depend on what’s right for the prospect at each stage. Be concise.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. As noted above, however, when it comes to email marketing, “more” is not always the best option. Email marketing is ubiquitous in both B2B and B2C marketing today.

Email Marketing 131

Email Marketing Automation Tools Planning 131

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. A salesperson who is good at prospecting will create a database full of likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

SalesIntel

FEBRUARY 19, 2024

For example, suppose a prospect from a manufacturing company starts frequently researching software solutions for supply chain optimization. Armed with this intent data, a B2B seller can tailor their messaging to highlight the specific benefits of their supply chain software, thereby capturing the prospect’s interest more effectively.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95