Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Learn what creating content like a journalist really means and discover our best tips on how to do so. Reporters know how to get to the heart of a matter to touch readers emotionally.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Webbiquity

OCTOBER 31, 2023

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Vision Edge Marketing

MARCH 26, 2024

Buy Your Best-Practices Workbook The Dark Side: 2 Pitfalls of Over Reliance on Technology If you are among those businesses that are implementing technology, you know it’s not all seamless integration and efficiency. This ultimately enhances customer satisfaction and loyalty in the highly competitive B2B landscape.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). They may seem small, but the email sender name and the “From address” can play a role in whether someone opens your email, or ignores it; engages with it, or reports it.

Email Marketing 192

Email Marketing Practices Deliverability Best Practices 192

Vision Edge Marketing

APRIL 16, 2024

3 How-Tos for Navigating Digital Transformation to Achieve Advantageous Excellence Advantageous excellence refers to the strategic utilization of technological advancements and innovative practices to attain a competitive advantage and drive sustained success.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel).

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features … Read more ›

Marketing Report 115

Marketing Report Content Marketing Content Marketing 115

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

SmartBrief - Marketing

MARCH 10, 2024

Tuesdays and Wednesdays are the best days to send emails. However, there are best practices to consider that do not require extensive testing and segmentation. Using best practices are likely to further enhance newsletter performance. Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Practices Analytics Optimization 106

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. It’s an often reported statistic that acquiring a new customer costs five times as much as retaining an existing one. Your loyal customers are your best brand advocates, creating authentic word-of-mouth.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Convince & Convert

FEBRUARY 21, 2024

Companies that best adapt to AI impacts will consider and respond to all of these considerations. Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices. Adapt for your use as needed. Do you have company guidelines for AI use?

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Seismic

MARCH 12, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. Our internal teams collaborate to share best practices, and develop functionality that increases efficiency and productivity, while maintaining compliant and complex processes and workflows.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Top Rank Marketing

NOVEMBER 7, 2023

B2B influencers are experts in their subject, with practical experience to back up the stories they tell. Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. We must always serve the best interests of consumers. The report highlights the strategic changes and innovations prompted by the need for privacy compliance and sustainable, consumer-friendly approaches.

Paid Search Agency 113

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 113

Seismic

MARCH 26, 2024

We wanted enablers to leave with practical and strategic tips to help them create a comprehensive plan that leads to impactful learning and enablement efforts. We can expand that definition even further to include other training activities, like offline tasks, practice opportunities, or role playing.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. In my 16 years of social media experience, this is typically a recipe for failure.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

Martech

NOVEMBER 17, 2023

Google’s lead lawyer John Schmidtlein “visibly cringed” when the exact percentage of ad revenue paid to Apple was revealed – a figure that had previously been a closely guarded secret, reports Bloomberg. Yet, the question arises: if Google is truly the best, why spend billions to maintain default status? Why we care.

Google 115

Google Ad Exchange Statistics Paid Search Agency 115

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. Remember: It’s better for your customers to unsubscribe rather than report your email as SPAM! Page Contents Toggle What is Deliverability?

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

Martech

APRIL 4, 2024

Service mindset The best marketers don’t just sell. ” A welcome email program is a practical application of this concept. Pragmatism We usually consider email best practices as generally accepted principles of good email marketing. Dig deeper: 9 steps to make an email reactivation program that really works 2.

Email Marketing 95

Email Marketing Effectiveness Work Management Planning 95

SmartBug Media

APRIL 23, 2024

To help jump-start your marketing team’s success in supporting the unique needs of private equity investment firms, here are some actionable insights, practical approaches, and proven tips to adapt strategies to deliver results for your private equity investment firm’s stakeholders.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 59

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. We assist in setting up content, data, and necessary processes to execute best-in-class enablement, from commentaries to case studies.

Automation 105

Automation Personalization Allocation Marketing Management 105

Salesforce Marketing Cloud

APRIL 5, 2024

Accessible design is a practice that provides users with options and features to engage with technology in various ways, across platforms and devices. According to a 2023 World Health Organization (WHO) report , there are over two billion people who experience vision impairment. What is accessible design?

Design 98

Design Guidelines Forrester Barriers 98

BenchmarkONE

NOVEMBER 29, 2023

That’s why they’ve adjusted their screening policies to better enforce email marketing best practices. While it’s crucial that you’re prepared to comply with Gmail and Yahoo’s guidelines, it’s also important to note that if you’re following email marketing best practices to begin with, you’re already set up for success.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

FMG Suite

FEBRUARY 21, 2024

Feb 21, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized as a Practice Management Solutions Provider of the Year by Wealth Solutions Report’s (WSR) Wealth Exemplar Awards. SAN DIEGO, Calif.,

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Here are a few measurement and reporting considerations: Customer retention rate and churn rate metrics. Customer satisfaction and NPS reports.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. The two companies will require bulk email senders to use what Google calls “well-established best practices” to authenticate the sender. First, pay attention to send times.

Rules 134

Rules Google Marketing Automation Services Paid Search Agency 134

Martech

FEBRUARY 27, 2024

Up to 81% of consumers report having been influenced — by an influencer, creator, friend or family member on social media — to purchase a product. Dig deeper: Influencer marketing: The bridge between B2B brands and genuine connections Best practices for engaging with influencers and creators 1.

Advertising Agencies 126

Advertising Agencies Brand Identity Branding Marketing & Strategy 126

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton. The best way to combat self-doubt is to put in the work.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. The big misconception about social is that it’s easy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Convince & Convert

DECEMBER 6, 2023

Jay Baer created a brand-new report of this key data. This curated list of top tools by Attrock can help you choose the one that best suits your business requirements. More Customers Expect Faster Responses Now Customers expect brands to respond to their messages and complaints quickly.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. DEI as a business best practice So why should brands be cautious of withdrawing their previous DEI commitments and embrace celebrating cultural heritage months like Black History Month?

Social Media 112

Social Media Practices Media Best Practices 112

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. They’re generally good, solid email practices that show respect to regulations, users and email providers.

CAN-SPAM 111

CAN-SPAM Data Hygiene Domain Privacy 111

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. They actively advocate for environmental protection and educate consumers about sustainable practices while remaining transparent about their own business practices and environmental impact.

Media 95

Media Brand Identity Branding Storytelling 95

Martech

JANUARY 11, 2024

Only 27% say they’re influenced rarely by email, and 16% report no impact. Instead, these policy changes reinforce the best practices that email marketers should already have in place. That being said, I’m not going to say whether or not that’s the best thing for companies. There’s still a lot for AI to improve upon.

Email Marketing 132

Email Marketing Marketing AI Enterprise Management Work Management 132

Seismic

FEBRUARY 22, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. And, most importantly, how do I balance defining best practices for enablement novices while providing existing clients with tangible takeaways they can implement immediately, all within a 1-hour time slot?

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Martech

FEBRUARY 5, 2024

A new feature added in January helps identify and confirm bot activity within Marketo, which will, in turn, help provide more accurate reporting. It’s now easier than ever to weed out bot activity, resulting in more accurate reporting across the board. More information can be found on the Adobe website. Why we care. compatibility.

Webinar Metrics 109

Webinar Metrics Demand Marketo API 109