ConvertKit

MAY 14, 2019

As our inboxes become inundated with promotional emails and long conversational threads, it’s more important than ever to make sure you know how to write an email that is actionable, easy to consume, and enjoyable to read. In this article, we will walk you step-by-step through the process of writing an effective email. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? Writing a book takes a monumental investment of time, energy, and resources. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. The outcome, however, can transform your business and thought leadership.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Webbiquity

MARCH 26, 2024

I rarely write book reviews anymore. Plus, this gives me an opportunity to try writing in Smart Brevity style. Plus, this gives me an opportunity to try writing in Smart Brevity style. Smart Brevity Count: 639 Words | 2½ Minutes The Big Picture Most of us write the wrong way. And I’ll bet you rarely read them.

Newsletter 172

Newsletter Blogger PR Paper 172

Webbiquity

APRIL 26, 2022

If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? But on the off chance you’re not, and you are determined to be a better writer, practice. That said, not everyone has the ambition or patience to write well. High-quality writing is nutrition for the brain.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Marketing Insider Group

OCTOBER 18, 2023

Learn what creating content like a journalist really means and discover our best tips on how to do so. Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. You’ll attract better clients with journalistic content. You have to know your audience.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

JUNE 7, 2023

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Keep Searching for the Best SEO Strategies One of the best SEO strategies is to keep looking for effective SEO strategies.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Brandwatch Marketing

SEPTEMBER 23, 2022

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Practices 72

Practices Tips Best Practices 72

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Here’s an examination of six key rules to ensure SEO writing success. They have in-depth knowledge of Google’s ranking criteria and SEO best practices. Write Unique and Long Blog Posts.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. The way you write and publish your posts can impact your reach, authority, and overall success. Conforming to best practices will help you reap significant rewards for your efforts. Writing Social Media Content that Wins Every Time.

Social Media 262

Social Media Media Content Linkedin 262

SEMrush

APRIL 19, 2017

This is the second article in a series of guides for content specialists on how to write successfully both for people and search engines in 2017.

Practices 74

Practices Content Content Marketing Best Practices 74

Oktopost

MARCH 19, 2024

He also reveals his favorite AI tools and best practices for achieving the best results. Beyond his writing, he extends his expertise through teaching Digital Marketing at various universities and mentoring programs, both in Bulgaria and abroad. Love going Behind the Post? Catch all of the episodes here !

Social Media 136

Social Media Media Startups Youtube 136

Webbiquity

OCTOBER 31, 2023

The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing. More than 80% of respondents have incorporated AI into their SMS marketing programs and are using generative AI to help write text messages.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Marketing Insider Group

MAY 1, 2023

OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. That story becomes the heart and soul of everything you write. Write about reasons to start the journey, the right tool to defeat the enemy, and how the hero’s life will be better if he overcomes adversity.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Marketing Insider Group

APRIL 25, 2023

Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. How To Use AI To Generate Content Without Being Penalized So now we know: Google isn’t going to ding you if you keep AI in your writing-toolbox. Good idea, right?

Google 229

Google Generation Guidelines High Quality Lead 229

Martech

NOVEMBER 30, 2023

The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. Visit Digital Marketing Depot to download T he Definitive Guide for Writing and Designing Emails That Convert. The post Writing emails that convert appeared first on MarTech.

Email Marketing 103

Email Marketing Urgency Marketing Paper Startups 103

Marketing Insider Group

APRIL 8, 2024

Whether you’re writing social media copy, offering customer support, or generating code, this model molds itself to fit the task at hand, powered by your unique data and goals. Best Practices for Using CustomGPT To make the most out of CustomGPT for your business, it’s important to stick to some key tips.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Zoominfo

OCTOBER 20, 2023

At ZoomInfo, we’ve spent years building and refining outreach practices that you can employ in your sales motions. Here’s how to write yours, today. Best Practices for Writing Cold Emails The key to a good email prospecting motion is keeping it tight and mixing it up. Ready for More?

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

Marketing Insider Group

DECEMBER 1, 2023

Training methods include information transfer, modeling best practices, and sales practice with feedback. Training and role-playing is for sales preparation and practice. But three factors really inhibit self-correction and set up the need for sales coaching as a regular practice. So What’s the Problem?

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Marketing Insider Group

NOVEMBER 6, 2023

This isn’t just throwing ads out there and hoping for the best. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Test different variations to see which one performs best. Understand Your Audience.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

EMagine B2B Blog

MAY 10, 2012

Once you have determined the best targeted keyphrases with which to optimize your website, you need to concentrate on writing your content. Below are the best practices, which, if followed explicitly, should increase visibility in the SERP (search engine results pages) for your site with your targeted keyphrases.

Practices 40

Practices Marketing Websites Best Practices SERP 40

DivvyHQ

MAY 9, 2023

In our latest post, Chris Tweten of Spacebar Collective digs into why subject lines are important, the best practices for writing them, and how some of our favorite AI tools can make sure you're keeping things fresh and high quality.

High Quality Lead 93

High Quality Lead Practices Tools Best Practices 93

Marketing Insider Group

NOVEMBER 20, 2023

Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool. You might instruct it to “write a blog post highlighting the top five digital marketing trends of 2023.” The result?

Marketing AI 245

Marketing AI Lead Ranking User-Generated Content SEO 245

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations. Regularly evaluate new email regulations and best practices as they emerge.

Practices 108

Practices Ad Building Privacy Policies Deliverability 108

Heinz Marketing

MARCH 1, 2024

Consider these ten practices to ensure you avoid common writing traps: Eliminate redundancies: Remove repetitive expressions or ideas to enhance brevity and clarity in your writing. Remove unnecessary words: Trim excess words that do not contribute meaning, ensuring a lean and impactful writing style.

Opt-in 70

Opt-in Consulting Efficiency Practices 70

Contently

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. SEO is all about writing for the customer and creating content that answers burning questions. Write valuable, readable, and targeted SEO-optimized content to out-rank your competitors.

Content 143

Content Mobile Marketing SEO Keywords 143

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. For example, “customer service best practices” returns 590 monthly searches versus “service best practices” with only 30.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Convince & Convert

FEBRUARY 21, 2024

Companies that best adapt to AI impacts will consider and respond to all of these considerations. Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices. Adapt for your use as needed. Do you have company guidelines for AI use?

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Trade Press Services

APRIL 1, 2024

Six Best Practices for Supporting Your Workforce Actively investing in your workforce is more important than ever as companies adapt to meet the changing needs of today’s markets. Tackling these “people problems” involves following several best practices that make ongoing “people investment” an integral part of corporate culture.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Oktopost

MARCH 31, 2024

From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program. With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Martech

JANUARY 4, 2024

Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Dig deeper: 9 ways to improve your content’s UX beyond great writing Consider differences It is important to treat metrics such as site speed as best practices.

Optimization 134

Optimization Analysis Comparison Opt-in 134

Martech

APRIL 3, 2024

Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. I actually have a Master of Fine Arts degree in Creative Writing. And I knew I could write, so I figured I could write content for magazines. They called me “the brown-haired Jess Best.”

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Press Conference 77

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Create post templates If you’re constantly scrambling for new post ideas , try turning your best performing posts into templates.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

FMG Suite

APRIL 25, 2024

That means the site needs to be as effective as possible, using the best design and marketing ideas to turn prospects into clients and create the best user experience. It’s a real story, one you want to write in the first person. When creating your services page, do these things: Write in the problem-solution format.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Go Beyond SEO

APRIL 14, 2022

Vague or off-beat titles may be fun to write–and you may even call yourself clever for writing them–but those titles do not get clicked on. You’ve got to give it your best shot. Bad: Digital marketing practices are helpful to most businesses. Bonus Tip: Act Like You’re Writing to a Real Person. Not to people.

SEO 145

SEO Tips Act-On Small Business Marketing 145

Heinz Marketing

JULY 24, 2021

Curiosity – Remarkable Practices, Unexpected Benefits. 10 Best Practices to Write the Perfect Email Subject Line. The post B2B Reads: Be the Lobster, Writing the Perfect Email Subject Line, & More appeared first on Heinz Marketing. Public Speaking For Introverts. Nerves are part of public speaking.

B2B 120

B2B CAN-SPAM B2B Sales Email Marketing 120