Content Science Review

MAY 30, 2023

ContentWRX can help you create a benchmark to accurately measure your content's effectiveness in a very real, quantitative way.

Advertising Benchmark 52

Advertising Benchmark Effectiveness Content 52

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

Marketing Budget 91

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 91

KoMarketing Associates

AUGUST 10, 2022

Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue. This is followed by content marketing (47%) and email (41%).

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Math is fun! The click-through rate is different.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Benchmark Email

MAY 1, 2024

This comprehensive guide will focus on the first half of the customer journey: lead… The post Effective Strategies for the Modern Marketer to Generate More Leads appeared first on Benchmark Email.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Effectiveness Generation 52

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? It not only gives you tangible data you can work with over time, but it also helps you to see what’s effective – even with a limited budget. What is SEO benchmarking? What benchmarking is not.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Benchmark Email

MARCH 8, 2023

An effective email marketing campaign can help build relationships and turn leads into paying customers. Whether you’re an expert at building emails or an email marketing beginner, Benchmark Email’s suite of smart email marketing tools can ensure your emails stand out in crowded inboxes.

Advertising Benchmark 74

Advertising Benchmark Email Marketing Features Campaigns 74

KoMarketing Associates

MARCH 11, 2021

Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2021, and statistics showed that 90% of marketers now believe influencer marketing is effective. Additionally, three-fourths of marketers intend to dedicate a budget to influencer marketing at some point this year.

Marketing Report 205

Marketing Report Effectiveness Advertising Benchmark Statistics 205

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 118

Top of Funnel Newsletter Planning Peer-to-peer 118

Benchmark Email

APRIL 12, 2023

Sending out automated, personalized birthday emails to your customers is effective when it comes to improving brand trust while also making your customers feel seen on… The post How to Create a Birthday Email Campaign Using Benchmark Email appeared first on Benchmark Email.

Advertising Benchmark 83

Advertising Benchmark Email Campaigns Campaigns Trust Marketing 83

Benchmark Email

MARCH 22, 2023

In fact, there are lots of ways in which… The post 9 Effective Ways Your Small Business Can Compete Against Larger Brands appeared first on Benchmark Email. You don’t need a giant budget or established infrastructure to compete against those bigger brands and still turn a profit.

Small Business Marketing 142

Small Business Marketing Effectiveness Branding Brand Identity 142

Optinmonster

NOVEMBER 7, 2023

It’s the measure of your site’s effectiveness in turning visitors into buyers, and it’s a critical factor in your store’s success. It’s a measure of your website’s effectiveness in persuading visitors to do what you want them to do.

Conversion Rate 70

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 70

Benchmark Email

SEPTEMBER 26, 2023

Email marketing,… The post Email Marketing vs. Social Media: Which is More Effective? appeared first on Benchmark Email. These two stalwarts of the digital marketing realm have distinct approaches, advantages, and challenges, each wielding its own potential to engage audiences and drive conversions.

Social Media 97

Social Media Allocation Email Marketing Social Marketing 97

Valasys

MARCH 17, 2023

If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. It’s worth noting that benchmarks can vary between industries. But fear not!

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Tomorrow People

JUNE 14, 2022

Read on to learn about the most crucial steps of effective competitive analysis. Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. You may also choose to benchmark yourself against those outside your immediate ‘space’.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. As the attention has grown, so has the checklist for creating an effective program. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Benchmark Email

JULY 13, 2023

You also need a firm grasp on… The post How to Build an Effective Email Drip Campaign appeared first on Benchmark Email. They’re the star player in your overall marketing and sales game, so assembling them must be done with a lot of thought, care, and strategy.

Campaigns 98

Campaigns Effectiveness Ad Building Advertising Benchmark 98

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Sprout Social

APRIL 5, 2022

Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. As such, engagement data can serve as Facebook video benchmarks to inform your video content strategy.

Advertising Benchmark 129

Advertising Benchmark Facebook Video Marketing Cost Per Click 129

Unbounce

APRIL 15, 2021

For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. Yeah, that’s the word for it.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

KoMarketing Associates

JUNE 16, 2021

Video continues to grow as an asset for marketers, but new research suggests that not everyone has metrics in place to gauge the effectiveness of this form of content. About 32% said they have “intermediate” video content effectiveness measures in place, while 27% admitted they have nothing at all.

Video Marketing 156

Video Marketing Effectiveness Sales Qualified Leads Advertising Benchmark 156

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Top Rank Marketing

NOVEMBER 10, 2023

The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Benchmark Email

FEBRUARY 6, 2023

Email headers play a vital role in the… The post 7 Components of an Effective Email Header appeared first on Benchmark Email. However, to get that ROI, or anything close to that, you must get the email header, body, and footer right. This guide will examine the all-important first part: the email header.

Effectiveness 96

Effectiveness Advertising Benchmark ROI Email Marketing 96

Envy

AUGUST 19, 2021

We’ve gone ahead and updated our Cyber Security PPC Benchmarks report so that you can see the facts and figures for yourself. Note: The first edition of this benchmarks report was written in 2019, so data here is provided in comparison to that report. But don’t take our word for it. Cyber Security Companies are spending more on PPC.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Benchmark Email

NOVEMBER 7, 2022

There are… The post 5 Ways to Communicate More Effectively With Customers For eCommerce appeared first on Benchmark Email. Customers can now access products and services without moving an inch from their sofa. eCommerce represents, therefore, a great boom for business. So, it’s easy for businesses now, right?

eCommerce 105

eCommerce Effectiveness Advertising Benchmark Service 105

KoMarketing Associates

MARCH 7, 2017

In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. Search Engine Optimization Campaign Effectiveness. SEO Competitive Benchmarking. We would be remiss if we did not briefly address the need to benchmark against the competition.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Benchmark Email

APRIL 26, 2022

A good blog post title makes all the difference in the… The post Tips for Writing Effective Blog Post Titles appeared first on Benchmark Email.

Effectiveness 105

Effectiveness Tips Advertising Benchmark Content Marketing 105

Benchmark Email

JULY 6, 2021

The better job you do choosing your keywords, the better chance you’ll have of popping… The post How to Perform Effective Keyword Research appeared first on Benchmark Email. In addition to high-quality content, you’ll need a targeted keyword strategy that’s specifically geared to connect with your audience.

Keywords 111

Keywords Research Effectiveness Advertising Benchmark 111

Sword and the Script | B2B

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Your product or company are in supporting roles.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Metadata

AUGUST 23, 2022

In this data-backed guide, we’ll cover: The most popular CTAs on LinkedIn The most effective CTAs on LinkedIn Good CTR for LinkedIn ads The average CPC for LinkedIn ads The average conversion rate for LinkedIn. Check out our full 2022 Paid Social Benchmarks Report. But what about the most effective? Keep reading for more!

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

Benchmark Email

DECEMBER 20, 2021

Penning a heartfelt welcome email… The post A Beginner’s Guide to Effective Email Templates appeared first on Benchmark Email. However, emails can be tough because they’re more personal, impactful, and tell a lot of things in a few words.

Template 105

Template Effectiveness Advertising Benchmark Personalization 105

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

KoMarketing Associates

OCTOBER 4, 2016

However the key question is how to bridge the gap between effective content development and impactful marketing results. The secret ingredient is an effective distribution channel. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MARCH 18, 2020

Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2020, and statistics showed that 91% of respondents now believe that influencer marketing is an effective form of marketing.

Marketing Report 157

Marketing Report Effectiveness Advertising Benchmark Statistics 157

Hubspot

OCTOBER 18, 2021

One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. You might already practice a form of benchmarking in your business. You might already practice a form of benchmarking in your business.

Advertising Benchmark 59

Advertising Benchmark SWOT Lead Ranking Analysis 59

KoMarketing Associates

SEPTEMBER 10, 2019

So here’s a simple way to benchmark your own B2B ecommerce marketing. Now for the benchmarking part: Does your organization have any of these best practices in place? So if your business can offer them genuinely effective self-service support, that’s a major benefit. Where does your B2B ecommerce marketing stand?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121