Act-On
APRIL 26, 2024
Designing a lead scoring model seems like a complex proposition. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. So let’s break it down.
Only B2B
APRIL 10, 2024
MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. But ignoring MQL altogether is a costly mistake. Let’s delve into the complexities of converting B2B leads into MQLs.
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Only B2B
MARCH 20, 2024
Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team?
Only B2B
OCTOBER 26, 2023
In the ever-evolving world of B2B marketing, mastering the art of MQL (Marketing Qualified Lead) lead nurturing is akin to harnessing the wind – it propels your business forward. In this blog, we’ll embark on a profound exploration of MQL lead nurturing.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. You'll walk away with insights and examples from effective B2B websites, including: What “customer-centric” really means (and what it doesn’t!). How to update your website to be frictionless, create more value and convert more visitors.
Only B2B
AUGUST 31, 2023
This means sifting through lots of leads and focusing on the ones that are most likely to become valuable customers. A super important tool for doing this is called Marketing Qualified Leads (MQL) criteria. This blog looks into what MQL criteria are and how they help us find potential customers that matter.
Marketing Insider Group
OCTOBER 11, 2023
Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In this blog post, we’re exploring the hub and spoke content model, its benefits, and how you can start using it today to enhance your content strategy.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Or, do you think the webinars you are presenting could be more effective? How to produce a successful webinar that guarantees you generate higher quality leads.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group
Sales professionals who focus on relationship building generate more leads and raise their brand awareness. The most effective way to accomplish this is through direct hyper-personalized touchpoints. Showing your prospects the value you bring to their lives, will help to make you successful and build a brand that is bigger than you.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales. However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales.
Speaker: Candyce Edelen, CEO, PropelGrowth
LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls. 35% of engaged leads book initial sales calls. You won't want to miss it!
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Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for! Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started?
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? This, ultimately, will lead to more value, more growth, and a greater understanding of what your customer’s need. Explore the process for defining your team’s Flywheel.
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