Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Tweet This!

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

The Point

JULY 30, 2020

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. from your Blog ”. Photo by Domenico Loia on Unsplash.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Content Standard

DECEMBER 14, 2023

Including over 12 years at Autodesk, his experience spans business strategy and marketing, with an emphasis on product marketing, go-to-market strategy, campaign development, and breakthrough content. He suggests starting with understanding customer needs and reverse-engineering content to deliver value.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Brandpoint

DECEMBER 27, 2018

The B2B world, in particular, has seen an interesting shift in how marketers view success. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Case studies.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. Today’s B2B buyers want to engage in conversation where and when it’s convenient for them. That means social media.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – Case studies (65%). – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Here are five places to look: Testimonials and Case Studies. It’s usually a look of pure terror. Stats Are Sexy.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

LEADership

OCTOBER 1, 2013

That to me is the most important factor behind the quality and effectiveness of a blog; doesn’t matter whether it is B2B, B2C or a personal blog. What’s missing in so many business blogs today is the owner’s passion and involvement with the subjects covered. (By I can’t ever let that happen.

B2B Thought Leadership 40

B2B Thought Leadership Multi-Channel B2B Thought Leadership 40

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 100

Statistics SMB Content Marketing Planning 100

ClearVoice

DECEMBER 8, 2020

What may work for one brand beautifully may be a nightmare case study for another. Pinterest is excellent for both B2B and B2C businesses. It is a great disservice to any brand if marketers attempt the same content marketing approach across the board. This statement isn’t either false or true.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. According to a study done by Professor John A. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. I read a few articles that have clearly demonstrated this concept for B2B purchases.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Product announcements make great posts.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. For B2B marketers, content curation provides the best of both worlds. Â Pure content creation is demanding. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Marketing Insider Group

NOVEMBER 9, 2010

Additionally, the majority of bloggers are using a free third-party blogging platform, with WordPress, Blogger and Blogspot as the main platform for roughly three-quarters of all respondents. The event is part of a series sponsored by the Social Media Business Council. Blogs help deliver information from the company to the consumer.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

JULY 15, 2011

The complexity of the B2B buying process, compared to that for B2C, often demands more of marketers. Marketers have an endless array of digital channels and choices for uncovering prospects, and MarketingProfs and Junta42 found 63% of B2B marketers in North America turn to content marketing as a key lead generation source.

B2B Marketing 28

B2B Marketing B2B Paid Search Agency Sales Cycle 28

Single Grain

DECEMBER 29, 2020

Brian Halligan's website and some of his posts: Growing Businesses Need a Growth Stack. Joel York has over two decades' of experience creating and marketing B2B and SaaS software, and scaled six marketing, five product, and three sales organizations successfully. Looking to get better results for your SaaS business? . *

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Even simple, you can target visitors by which blog post they’re reading. But let’s dive deeper into the idea of a “lead magnet,” since it’s usually crucial to get this write (especially for B2B cases).

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Industrial Marketing Today

NOVEMBER 3, 2011

However, a blog site with a fully integrated blog has many advantages over the retrofit option. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”. Some companies need help setting up their business blogs but for most, the biggest obstacle is creating content.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Webbiquity

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Gather market intelligence.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Anything Goes Marketing

NOVEMBER 29, 2006

HP goes further - they include related content, a case study and podcast for busy executives who can't watch the whole video and even have a refer a friend function to promote a viral effect. Have you seen any other great B2B lead generation campaigns that really stood out for you?

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. What you're creating is a living and breathing case study that is much more enjoyable then reading marketing-speak. For your next case study, consider doing both a written and oral format.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Anything Goes Marketing

OCTOBER 2, 2006

buttons for B2B sites: about us, products, case studies, customers, resource, and contact us pages, you can put a real voice behind your company. Mix in podcasts and video blogs and you've got yourself a multi-media party! Technorati tags: corporate blogging , business blogging , bloggy post , IPod , airport.

Positioning 100

Positioning RSS Adwords Opt-out 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

WebMarketCentral

JULY 7, 2008

This is because, as the report notes, it takes time to build external links and a significant body of content, which are critical to establishing credibility with both search engine spiders and human readers (and why persistence is one of the most vital components of effective business blogging ).

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

SnapApp

NOVEMBER 11, 2014

Stop thinking of your content as “B2B” or “B2C” and remember we’re all marketing to humans - H2H. You can make a skeleton for any kind of content you’re creating – blog posts, videos, case studies , ROI calculators , podcasts, webinars… etc. This all sounds great, right? So how do we do it? . You have to get personal.

Personalization 54

Personalization Content Paper Case Studies 54

Marketing Insider Group

SEPTEMBER 21, 2020

Companies that practice blogging get 97% more links to their websites. B2B marketers who blog get 67 percent more leads than those who don’t. I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors.

Top of Funnel 303

Top of Funnel Paid Search Agency Companies Marketing Automation Services 303

Webbiquity

JANUARY 9, 2024

Look for topics like “case studies,” “ultimate guides,” “tools/apps” or “resources” in a particular niche. The post Three Types of Blog Posts That Will Bring You More Traffic appeared first on B2B Marketing Blog | Webbiquity.

Traffic 206

Traffic Peer-to-peer Linkbait Customer Surveys 206